JVL
Love Begins
Sweet Seals For You, Always
Discoholic 🪩
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Misplaced Lens Cap
almost home
Sade Olutola
wallacepolsom
Stranger Things
Lint Roller? I Barely Know Her
Product Placement
Peter Solarz
Keni
Jules of Nature
Andulka
taylor price
I'd rather be in outer space 🛸
★
sheepfilms
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@1002margaret
Documentation
A simplified view of the photoshop process.
Whilst we started out creating our images individually, after talks with our tutor, it was decided that consistency was necessary. Because of the form of our PDF being a real estate catalogue, usually known for the high quality photographs of the home. We decided that all our images would be photoshopped to be as realistic as possible.
@1002bethanysmith @vickkkking
Radioactive Legacy
For one of my images in the PDF, I was influenced to create something inspired by an event that occurred in real life
The photos above don’t show a dystopian future, they show the current day wasteland of what once was a city in Chernobyl. The Chernobyl disaster was the worst nuclear power plant accident in history (in terms of cost and casualties) in 26 April 1986 at the Chernobly Nuclear Power Plant in Ukraine. There was an explosion and fire released large quantities of radioactive particles into the atmosphere, which spread over Europe and Western USSR. It was classified at the maximum classifaction (level 7) on the International Nuclear Event Scale (only one other event, the 2011 Fukushima disaster has been classified in the same level).
Four hundred times more radioactive material was released from Chernobyl than the Hiroshima atomic bombing. The contamination from the accident scattered irregularly due to weather conditions. Following the disaster there was an increase in mutations found in both humans and other animals. Deformities such as missing or extra limbs, missing eyes, heads or rivers, or deformed skulls.
The power plant is located next to the Pripyat River, which feeds into one of the largest surface water systems in Europe, which supplied water to 2.4 million residents. The radioactive contamination became a major problem after the incident with the most affected areas of Ukraine. In the aftermath, 237 people suffered from acute radiation sickness. And in 2005, it was reported that thyroid cancer among children was of the main health impacts from the accident. Currently (in 2015), a few evacuated residents have returned to their villages, but Chernobyl still remains deserted.
I decided to create one of these homes in the Chernobyl area. Looking into the future, I imagined Chernobyl now having safe levels of radiation, but there would be reminders of the incident. In my imaginings, developers have capitalised on this location and started building. The shiny new house will sit out of place in the debris of ruins. The mutated animals also exist to serve as a reminder of the incident. And overall the house is priced at a relatively low price due to risks of the remaining radiation.
@1002bethanysmith @vickkkking
The 1970s Cold War Era Home built 26 Feet Underground
This underground home, equipped to live for up to a year without resurfacing in the event of a nuclear missile strike is highly inspirational to our assessment and idea of the dystopian world within real estate in the future.
Its designed to be lived in and be able to be survived it but think it captures a dark and dystopian environment.
This is a huge inspiration for our assessment as we are looking at the dark side behind the idea of a new and enticing future
Michael Kerbow - Portent series
A little bit of backlogged research that I forgot to post. When we were in the first stages of our PDF idea conception, we stumbled upon Kerbow’s work. These are beautiful images that explore a concept similar to ours. We wanted to look at the way human impact would change the future. Kerbow creates content about how we as people engage with our surroundings and the possible consequences our actions have upon the world we live. Questioning the rationale of our choices, and trying to reveal the dichotomy that may exist between what we desire and what we manifest. His work focuses on the mechanisms that power society and how they influence the construct for a possible future.
Kerbow envisions the possible reality that we as humans might face if we continue our actions. We are exploring these ideas in a different format, although taking cues from Kerbow, our focus will be on homes of the future and how they’ll be impacted the choices and lifestyle we make today. His painterly dream-like aesthetic shows the grandeur of scale in the consequences, whereas we aimed for a more realistic style that puts one object in focus.
@1002bethanysmith @vickkkking
Assessment 3
Concept: A dystopian vision of human impact on our environment. Form: a real estate catalogue of future homes. Inspiration: Real estate catalogue, Banksy's Dismaland, Michael Kerbow's Portents series, Ruin Lust, underground world homes - Girard B Henderson @1002bethanysmith @vickkkking
Artist's photographs mimic classic painting style but with contemporary subject matter.
Shortlisted entries for ‘Sense of Place’ which is one of four categories in the Arcaid Images Architectural Photography Awards 2015 »
For those looking at future cities in particular…
Currently thinking about future places/cities/real estate for our PDF
Collab
"Hello how are you?"
Here are three PDF examples from last year. Some of the links no longer work and it is good to note they represent a range of marks.
In this tutorial I show you how to create an interactive PDF within Adobe Indesign CC. An interactive PDF is one that can be interacted with by the user. The...
One of the tutorials I used to help me with designing my interactive PDF
Group meet up
Final work documented on Instagram On my Instagram, wrote that I was creating a clothing collection. Just gauging their reactions.
Final Work + Statement
Capsule Collection: Cunt
T-shirt, pants, & cap. Branded with textile vagina.
In this contemporary era, the rapid commercialisation and globalisation has allowed free movement of money in the markets. Where buying and spending is necessary to drive the economy, this only continuously increases the rate of consumer spending and consumption. The Capsule Collection provokes thought in the consequences of these contemporary paradigms in order to maintain a sense of self-awareness in the consumerist culture. We must engage and think beyond the dehumanised reactions to mass production to realise the intentions beneath the surface.
The Capsule Collection is branded with a textile vagina that is unique in shape, size, texture and colour for each clothing item. The bright and quirky looks of the logos do not immediately associate with its intention, but serve as a more subtle provocation to the vagina as a subject matter. These logos have been placed on the clothing pieces in the expected areas, appropriating the look of many mass produced brands currently on the market. Although designed to fit in with the current trends of the market, the textile vagina logo is inviting to touch with its contrasting patterns and textures. This collection allows the audience to buy and wear the pieces, the work itself now becoming a part of the commercial market it challenges.
My poster was a preliminary exploration of the objectification of women, where the female form could be dehumanised and reduced to the vagina as a representation. This vaginal representation was a motif that maintained throughout to this final work. The feminist art work by Judy Chicago, The Dinner Party, sparked a key element to the final piece. Inspired by the materiality of Chicago, I engaged with the “low art” forms that are heavily gender stereotyped with femininity to create the initial textile vaginas. Chicago’s work was shocking at the time as she aimed to elevate the status of women, and I aimed to elevate these forms in a mass produced market.
With my knowledge from my Commerce degree, I found interest in the consumerism elements that arose. From an economic standpoint, money and profits are always the key driver in all businesses, I examined the ideas of how money could drive a person away from human morals. In my second and third experiments, I engaged with money as an aesthetic in combination with female sexuality. This developed notions of commodificaiton of the female form which is something I wanted to further look into. Vanessa Beecroft’s performance installation VB40, showed the restrictive homogeneity of idealised femininity in the consumer culture, her work also strengthened and further enhanced the representation of the woman as a commodity.
Buying, selling and trading of a commodity also played into commerce aspects. By understanding the effects and purpose of marketing, which is an extremely crucial aspect of commercial trade, this allowed me to delve into the perceptions created by branding. The realisation that branding plays an immense role in consumer perception; buying a branded product goes beyond the functionality of the product itself, but serves as the perceived value and promises that the company offers alongside the brand. I explored the prominence of branding and in my fourth experiment; as I examined my personal experience with falling into marketing tricks. This brought to light the dehumanizing effect that this may have on certain people; consumers buy branded products to change their image of themselves, but instead they are buying into the brands and have less control of their persona. This consumption of goods and services are highly influential and the consumer persona is affected by external forces, thus losing the internal sense of self that may drive a human.
The creation of my own brand and clothing collection was a response to the cyclical nature of today’s consumerist culture. Highlighting the prevalence of sexual objectification and the marketing ploys that employ people to think less and buy more. In a world so driven by consumption and spending, a majority have become desensitised and dehumanised in the commercial world.
Progress of Final Work
For my final piece I have decided to stick with a vagina as my motif, I really enjoyed the textile vaginas I first made, so I am going to make some more to fit into size. I’m also working with the ideas of marketing and brands. I’m just planning what articles of clothing I can possibly try and incorporate into my final work.
Experiment 4
The experiment where I checked how many American Apparel clothing items I actually owned.
Leading from my previous post about branding and marketing going hand in hand in a consumerist culture. A lot of it comes down to brand perception and how the marketing is directed to a market. Not going to lie, I definitely have been suckered into this marketing.
I seem to own quite a few American Apparel clothing, and this is not by accident. American Apparel is known for their basics but also their high mark up price in Australia. I could technically shop elsewhere for cheaper basics, but there is a certain something that drew me into the brand. AA markets their products in a retro/unique way, and this is exactly what i’m buying into. Paradoxically, I buy their clothing to be unique, despite these being basic clothing pieces.
Further Exploration
Commodifcation: the transformation of goods and services, as well as ideas or other entities that normally may not be considered goods, into a commodity (an article of trade or commerce).
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
Branding: the promotion of a particular product or company by means of advertising and distinctive design.
As I delve further into the ideas for my final work, it seems a lot of it has directed it about the commodification of women’s body. I’m interested in this idea of the trade and how the world may be driven by the buying and selling of the sex culture. This just lead me to think of how trade occurs. One of my compulsory courses for my degree involved taking Marketing Fundamentals - I found this course was mainly a lot of common sense that you tend to overlook.
Marketing is such a key influence in the buying and selling of goods and services, it’s what drives you to make the purchase, or what is seen as desirable. How something can be marketed can ultimately alter your perception of the product and your willingness to purchase it. It’s the perception that is created that targets a specific market.
Branding is an important element of marketing that aids in this perception. Shown above is a good example of branding. The Nike swoosh symbol is an iconic logo that is recognisable around the world. The brand has become synonymous with sporting and street wear. By merely putting the swoosh logo on a plain shirt, your retail value increases immensely. Although you might be paying a higher mark up price for a similar quality shirt with no logo, often people are buying for the brand (and not the product itself).
I think it’s interesting how as a consumerist culture we are buying into brands, and it becomes more about buying into the associations and connotations of the company. E.g. wearing Nike may make you look more sporty. I think in a sense that is also a way of dehumanising ourselves, the obsession with brands is leading us to become merely an empty shell with an exterior of a mish mash of logos.
