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User acquisition funding, or UA funding, is the financing against all marketing activities to expand a business’s user base. So why would you need user acquisition funding when your game or app may be faring well and generating revenue?
Why is user acquisition funding essential to app developers and how exactly can it accelerate their growth? Find out how an early access to your revenue can make a huge difference.
With the growing volume of ad spend by other studios - how do you cut through all that noise? Here are five tips from our marketing experts at 1Up Capital to help you set up a proper paid User Acquisition strategy!
With the growing volume of ad spend by other studios - how do you cut through all that noise? Here are five tips from our campaign experts at 1Up Capital to help you set up a proper paid User Acquisition strategy!
Mobile game studios are at a crucial turning point to step up their games and take the lead. Let’s go over some funding methods and compare them to find the right solution for your game to scale them and leave the competition behind.
Loans, VC, publishers, UA funding.. There are quite a few options out there but which option is the one for you? Find out the right funding method for your game here.
Bite-sized, easy-to-play hyper casual games started picking up steam in 2017. Simple user interface and straightforward mechanics allow players to play anywhere, anytime, and even on the go, which makes hyper casual games attractive to many. Where are we today, three years later?
What is the hype about Hyper Casual Games and why should investors care? Read about hyper casual games’ significance and prospects in our latest insight article.
A couple of weeks ago, iPhone prices skyrocketed to as high as $10,000. These premium-priced phones aren’t new, don’t have a special camera but do have a game pre-installed: Fortnite. Read what happend here...
Epic vs. Apple - and why your iPhone could be worth $10,000: Our Insight looks into the recent lawsuit between two behemoths that might shake up the entire mobile app and gaming industry
Covid-19 changed the mobile gaming industry. How, and to what extent will be discussed in this article. With some of the changes explored in this report could very likely be permanent.
How did Corona change Gaming? How do we play differently now? Our insight article discusses the impact of the Covid-19 virus on the gaming industry.
The 1Up Calculator is a tool that we developed to showcase the projected performance of a game over the next year when working with 1Up capital or not, that is waiting for the payout from the platform.
Introducing: The 1Up Calculator! The 1Up Calculator is a tool that we developed to showcase the projected performance of your game over the next year. Read how it works and how it can help you with your user acquisition assessment and forecasting.
LTV is often referred to as the metric to determine the success of an app or game. When talking about mobile app metrics, the LTV will always be discussed. Why is it so important? How does one calculate it? In this insight article we’ll go about answering these questions.
Lifetime Value - The attempt to estimate the future. What is it? Why is it important? How to calculate it? And how does LTV fit into your games growth strategy? In this Insight article we’ll go about answering all these questions.
Investors are becoming more and more attracted by the gaming industry, which, with its projected $160 billion in revenues for 2020. For investors deciding to diversify their portfolio by investing in the gaming industry, it is important to understand how the gaming environment is structured and wh
Back to basics: The gaming ecosystem. Who are the key stakeholder that contribute to the success of a game? Read all about it here.
When it comes to development, the steps to create a game are quite known. However, when it comes to the next step, selling the game, the path is not always that clear and it might be difficult to make the right choices.
To self-publish or not to self-publish your game: that is the question... Read all about it in our insight article.Â
From paid apps to small banners shown on top of the screen and rewarded video - there are a myriad of ways to profit from a game. The key factor in generating revenues, however, is always users: without players the game will not make any money either. This should always be kept in the back of the mi
How to convert players into payers? What monetisation route should developers choose? Find out in this aritlce!
The fundamentals of user acquisition in gaming explained.
Read about the importance of user acquisition for your mobile game in our first insight article!