AccuraCast - Interesting bytes

This is a micro-blog of all things that we find interesting. It includes images we like, conversations we have and videos we enjoy. We are the people who work at AccuraCast, a search engine optimisation, pay per click advertising, mobile marketing and social media marketing agency with headquarters in London. Follow us & Share. » www.accuracast.com

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Google Burger Beer Emoji

It’s one of those Mondays...

Things are starting go south rapidly....

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We’re talking about the future of digital marketing in 2018. 

Join us and Google if you’re in London and plan to turbo charge your business growth in the new year. The event is ideally suited for CEOs, CMOs, and Marketing directors in medium - large businesses, that plan to invest over £20k in digital.

https://partnersevents.withgoogle.com/uk/digital-outlook-2018/

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Shopping ads spotted below a YouTube video - this is actually a really handy placement, because when a user’s watching a video about how to do something (in this case use a Chromecast with an older TV), make something, or even cook something yummy, having ads with quick links to a place where you can buy the necessary components / ingredients is very helpful.

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Nooooooo!

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Assess Your Facebook Strategy With This 5-Minute Online Quiz

Does your business have a Facebook marketing strategy that will deliver positive returns regularly? Or are you gambling your budget on a whim?

https://www.accuracast.com/whitepapers/facebook-strategy/

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Did Google Just Show a Random Image On My Ad?

Yes, it’s possible!

The big G (no, not the spot - get your mind off that track!) really, really wants advertisers to use the new responsive ad format. And those that don’t already, might be surprised to find Google automatically making plain text display ads responsive by slapping on images of their choice onto your ads, without your approval.

https://www.accuracast.com/news/ppc-7471/adwords-chooses-images/

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Bestsellers

The feeling when 1 of our clients is #1 on Amazon's best seller list, and 2 of our clients are 'Hot New Releases' 😍😎🤓

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Jobs in PPC & Social Media

If you’re looking to start a career or take the next step in digital marketing, we have an exciting role for a PPC and Social Media analyst. Be warned, though, this one’s not for the faint of heart!

https://www.accuracast.com/about-us/careers/advertising-data-scientist/

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About That 10-Page Anti-Diversity Screed Circulating Internally at Google

Google has been vocal about bridging the gender pay gap and diversity in the workplace. And they do seem to be fairly sincere about it. This new leaked memo does make one wonder how much of that was PR that didn’t necessarily reflect the real sentiment among male employees?

It could also just be a case of one (or one hundred) bad apples who give the entire valley a bad name.

What do you reckon?

Here’s a link to the full memo, in case you want to read it and wonder “what on earth was that supposedly intelligent man thinking?”: http://gizmodo.com/exclusive-heres-the-full-10-page-anti-diversity-screed-1797564320

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‘My sister says I am an alien’

A 9-year-old applied to be NASA’s ‘Planetary Protection Officer’, and he got an encouraging reply back from the director of their planetary science division.

https://www.washingtonpost.com/news/speaking-of-science/wp/2017/08/06/my-sister-says-i-am-an-alien-a-9-year-old-applies-to-be-nasas-planetary-protection-officer/

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What’s Your Link Strategy Score?

Does your business have a backlinks strategy that will take your search engine rankings to the top? Or are you headed to no click land?

Take this 5-minute assessment to find out how good your backlinks strategy is:  https://www.accuracast.com/whitepapers/backlinks-strategy/

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3 Biggest Mistakes Financial Services Marketers Make With Digital

Someone asked, “what do you see as the biggest mistakes marketers make in the financial services industry, when doing SEO, PPC etc. This was our reply:

Doing one and not the other All too often marketers pick a favourite, SEO or PPC, and only spend time and resource on that, at the expense of the other.

Not using social media The excuses range from “our customers don’t use Facebook” to “we’re too scared of what can go wrong on social media”

Ignoring the user journey Ignoring what stage of the buying cycle users are at, and focusing on features, instead of the benefits to users.

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Our updated homepage looks pretty awesome (even if we say so ourselves)

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A Brand Marketer’s Guide to Programmatic

This programmatic guide will show marketers how to effectively use this invaluable tool.

This is a great starting point for marketers looking to jump into programmatic advertising. The barriers to entry are quite high, and the results can be fairly different from regular digital demand-based advertising, but the possibilities here are almost limitless.

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One Year On... Did Google's Gamble With Right-Side Ads Pay Off? - AccuraCast

We examined year-on-year data to check whether this remained true over the long term, to determine whether Google was better off without right-side ads.

We examined year-on-year data to check whether this remained true over the long term, to determine whether Google was better off without right-side ads.

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That’s how we’ve been rewarded for our hard work!

Thanks Google Partners for this awesome gift. We really appreciate it.

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Discussing mobile advertising with our overlords, Google