Actively Listening & Observing

How does the media affect us?

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Nationwide commercial with Leslie Odom Jr. from Hamilton.

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Favorite commercial

Person 1: What is your favorite advertisement?

Person 2: The commercial that I always remember and have remembered at least for the jingle is the 800-588-2300 Empire commercial.

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types of ad agencies

- full service

- interactive

-creative boutiques

-media buying

-in house

All of this is according to....

 https://www.managementstudyguide.com/advertising-agencies.htm 

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Do you really want to see everybody on facebook?

Facebook can make you well connected, and lets you keep in contact with people you wouldn’t usually see face to face. People think that this is a good thing, because you can keep in contact with old friends and family that you would talk to otherwise. The problem that most people don’t see is, there are other people you can accidently stay in contact with like, your ex. Most people would say, they wouldn’t do that but, a lot of time friends of friends can see your posts. I am not downing facebook, I have a facebook page but, just saying that be careful with who you want to be “friends” with.

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Facebook use

Person 1: How much do you use Facebook, I personally go on all the time?

Person 2: I don't go on very much, why would you want everyone to know your business. My concept is if I wouldn't telling you face to face why would i tell you through the internet.

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Main Print media

- newspapers

-magazines

- books

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Targeting local market with print.

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The Top Ten Best Selling Magazines In The United States

We read Time and The Economist for our weekly fix of news analysis from around the world. There are ESPN The Magazine and Sports Illustrated for sports news and features. Those who follow show busine

10 best selling magazines in the U.S. 

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Best worldwide films

Person 1: what is your favorite globally well known film, as a film student?

Person 2: One of my favorite films that is actually from another country is called M, it is a silent horror german film from 1931. The way they do the editing is very interesting to me.

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Global Village

This is a theory introduced by Marshall McLuhan and said that he predicted the new communication technologies in one another's lives. People think that he means it as a good necessarily. Sometimes you don’t want everybody in your business but with all the social media and new technologies we have to day, this will always be a concept we have in our society.

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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.

Marshall McLuhan

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Women now make up nearly half the advertising industry, yet it remains rife with sexist behavior, gender bias and pressure to be one of the guys.

steretype of women in advertising article, more on the 50s housewife stance.

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A picture of Times Square, a place with all the advertising.

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jeff I. Richards

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All different kinds of social media

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UK lawmakers call for tougher rules, fines for social media companies

The U.K. government should increase oversight of social media like Facebook and election campaigns to protect democracy in the digital age, a parliamentary committee has recommended in a scathing report on fake news, data misuse and interference by Russia.

This article is about how the U.K. stands on social media.