UK: Retailers Agree to Separate Sexy Lingerie
UK clothing retailers have made a lot of concessions to concerned parents and customers this week. They have agreed to promise to stop selling inappropriate underwear aimed at children under twelve, especially lacy, revealing, or black underwear. They’ve also agreed to cut back on selling high heeled shoes and inappropriate t-shirt slogans aimed at the same age group.
In a nutshell, retailers simply promised to stop presenting children with the option of adult clothing in their stores. Their solution? Create separate adult sections, for lingerie and provocative marketing, in an effort to stop the sexualization of children.
Jane Bevis, director of public affairs at the British Retail Consortium, told the UK’s Telegraph:
"We know, for instance, the top floor of Selfridges has some fairly racy lingerie. Now you wouldn't – and they don't – to have that situated next door to the department selling girls' knickers. “
"We know in practice not all stores have an ideal layout, but this is something retailers should aim for."
Retailers have also taken steps to ensure that their websites also hide racy marketing or clothing from children. According to Ms. Bevis, "Often parents sit down with their children at the computer to research the child's first bra. We don't want people when they are searching for a first bra to be bombarded with suggestions which might be inappropriate.”
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