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Fandom blog for Alamat, a Filipino, multilingual, and multiethnic boy band that sings in seven Philippine languages: Tagalog, Ilocano, Kapampangan, Cebuano, Hiligaynon, Bikolano, and Waray-Waray. Current members: Taneo, Mo, Jao, Tomas, R-Ji and Alas. Former members: Kin, Valfer, Gami

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ALAMAT - 'Dagundong' (Official M/V)

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Tomas in Macky Combe clothing

Read: Championing Philippine culture: a guide to Alamat discography

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Alas in Jovan Dela Cruz clothing

Read: Championing Philippine culture: a guide to Alamat discography

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Jao in Moses Beramo clothing

Read: Championing Philippine culture: a guide to Alamat discography

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R-Ji in Maison Soriano clothing

Read: Championing Philippine culture: a guide to Alamat discography

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Mo in Macky Combe clothing

Read: Championing Philippine culture: a guide to Alamat discography

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Taneo in Maison Soriano oversized blazer & Moses Beramo pants

Read: Championing Philippine culture: a guide to Alamat discography

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"In July 2023, the group announced that they would be releasing its first-ever LP album, Isapuso, in November. 

"ALAMAT’s creative director Jason Paul Laxamana said in a statement that the album title is a play on the words “isapuso,” which means “to take to heart,” and “isa(ng) puso,” which refers to having “one heart.”

[...]

"This year, the group is set to hold its very first concert in December at the New Frontier Theaters. The group announced the concert title as Dagundong last September. 

"Tickets opened for sale on September 15 and are available via TicketNet. Prices range from P499 for Balcony to P3,000 for SVIP. "

Read: Championing Philippine culture: a guide to Alamat discography

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To kick off their third year in the industry, Alamat released its comeback upbeat single Day & Night with Tagalog, English, and Cebuano/Bisaya languages incorporated in the track. 

The track’s music video features the stunning beauty of actress Jane de Leon in a mermaid outfit. De Leon pays homage to Magindaras, a mermaid creature in Bicol mythology. The song also reflects the consistent effort of Alamat to introduce the fusion of local cultural elements and Western influences in the field of music and fashion. 

In July 2023, the group announced that they would be releasing its first-ever LP album, Isapuso, in November. 

ALAMAT’s creative director Jason Paul Laxamana said in a statement that the album title is a play on the words “isapuso,” which means “to take to heart,” and “isa(ng) puso,” which refers to having “one heart.”

Read: Championing Philippine culture: a guide to Alamat discography

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Tomas in ANTONINA SS24 with Pinilian weaves from Ilocos by Maria Eliziaga and made into accessories by Lanz Santiago

Read: Championing Philippine culture: a guide to Alamat discography

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Alas in ANTONINA SS24 with Pinilian weaves from Ilocos by Maria Eliziaga and made into accessories by Lanz Santiago

Read: Championing Philippine culture: a guide to Alamat discography

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Jao in ANTONINA SS24 with Pinilian weaves from Ilocos by Maria Eliziaga and made into accessories by Lanz Santiago

Read: Championing Philippine culture: a guide to Alamat discography

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R-Ji in ANTONINA SS24 with Pinilian weaves from Ilocos by Maria Eliziaga and made into accessories by Lanz Santiago

Read: Championing Philippine culture: a guide to Alamat discography

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Mo in ANTONINA SS24 with Pinilian weaves from Ilocos by Maria Eliziaga and made into accessories by Lanz Santiago

Read: Championing Philippine culture: a guide to Alamat discography

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Taneo in ANTONINA SS24 & Moses Beramo vest with Pinilian weaves from Ilocos by Maria Eliziaga and made into accessories by Lanz Santiago

Read: Championing Philippine culture: a guide to Alamat discography

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"On the day of their first anniversary in February, Alamat released their special single ABKD as a thank you song to all Magiliws, the fandom name of the group. In the music video, the members were seen helping a member of the Indigenous People community to pursue her dream of becoming a beauty amidst the socially unrealistic beauty standards imposed on women. 

"The song would later help Alamat to bag the Pop Song of the Year for Cultural Relevance award at the 7th PPOP Awards, adding another feather to the group’s cap.

"In June, the group released another single track Sa Panaginip Na Lang, which showcased the powerful vocals of the members. The song explores the concept of escapism and the desire to live in a perfect world devoid of problems and worries–an antithesis to the current present realities.

"In October, the group officially unveiled their first-ever mini album entitled Pasulong, a six-track project showcasing the versatility of Alamat in the field of singing, dancing, and rapping. 

"The release of the mini album marked a golden era for the group as it further helped them to establish a name in the P-pop scene."

Read: Championing Philippine culture: a guide to Alamat discography

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"In July 2021, the group officially made their first comeback with their second track kasmala. The title is an anagram of the word malakas, which means ‘strong.’  Like ‘kbye’, the second single also features different local languages. 

"When the music video was released on YouTube, many people were quick to commend the group’s bravery in critiquing modern-day racism as the song tackles the harmful consequences of colonialism and bigotry in society. The video references the event that happened at the 1904 St. Louis World Fair, where Filipinos were treated as animals by the West. 

"Within a year since their official debut, Alamat has already secured the distinction of being the second P-pop group to land on the Billboard Chart and the fastest-rising act to score a Billboard milestone."

Read: Championing Philippine culture: a guide to Alamat discography