āFalse Advertisingā is an upcoming solo show by the artist Al Murphy, his first since 2013ās āNo Offenceā in Los Angeles. In āFalse Advertisingā the Book Club will become a giant billboard and multi-dimensional sensory overload experience designed to thrill and confuse customers while they attempt to eat their brunch. As a commercial artist, Al has had a long and complicated, on-off, love/hate relationship with the world of advertising. On the one hand it has fed and clothed his family and led to award winning success, while on the other, it has led him to question his own morals as he takes the money to help sell brain-melting products to children. This ongoing conflict will be at the core of āFalse Advertisingā. Originally intended to be a clever comment upon the propaganda advertising deals to an insecure public, he quickly realised that practically every artist from Warhol to Banksy had successfully covered this subject in its entirety. Instead, he is taking the opportunity to transform the space into a gallery of imaginary artwork advertising imaginary products produced by imaginary clients, showcasing his trademark typography, crude illustration, crass humour and self-aggrandising in the process. Ducks too. Heāll draw some ducks because he likes drawing ducks. The end result aims to provide the viewer with a celebratory experience - one that doesnāt make them want to buy dietary products, but have another drink and get that extra side of cheesy chips theyād decided against. Al Murphy - once described as āthe Ipswich Town FC of illustrationā (heās been around for a long time but itās hard to recall any of his major successes) - has been an illustrator for almost twenty years. He studied Graphic Art and screen printing at the Liverpool School of Art before moving to London where he established himself as an illustrator known for his use of humour through art. Over the course of his career, Alās work has been exhibited in Berlin, New York, LA and London and he has lent his designs to everything from music videos, childrenās books, clothing and award winning campaigns for clients including the BBC, Air France, Coca Cola, MTV, Perrier, Newsweek, Bloomberg Businessweek, The Guardian, New York Magazine, Volkswagen, Ford and Paramount alongside many others with questionable ethics which he doesnāt add to these lists, like a politician whoās invested in dodgy overseas ventures and is subsequently selective with the truth. Having spent ten years living in Berlin and New York he has recently returned to London where he spends his time telling disinterested others that he just spent the last ten years living in Berlin and New York. In the autumn of 2019, his collaboration with Korean clothing brand Comodo will see the release of his first collection of casual wear and in 2020 his third collaborative childrenās book with Clare Foges will be released by Faber and Faber. Editors Notes Al Murphyās website: www.al-murphy.com Al Murphyās Instagram: www.instagram.com/al_murphagram
