Amalia Girnet

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Thinking of product packaging and what the product will look like. Inspiring off the bearing of a skateboard. I thought it would be useful to have it attached with a carabiner because the other day skateboarding everyone just left their valuable stuff on the side. Because some baggy jeans don’t have pockets or sometimes you just don’t carry a bag. I think it’s also tapping into the street fashion that skateboarding culture inspires off.

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I smoothened out the paint so it looks more like a cream now. I also tilted the font because I think it looks better than having it straight. I created a colour difference in photoshop to have a transition in my logo.

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I have combined my two experiments and created a logo with the colour swoosh that represents the product and the brand itself. I think I would like it more if the paint looked more smooth. So that’s what I am going to do next.

[amaliagirnetfmp]

Paint experimentation.

For my logo I wanted to visually display the cream used within the font. I looked into neon colours because skaters have a lot of pride and bruises and scars often have stories. I thought that if you visibly show people you have a scar or a bruise you can spark conversation every time you skate.

I mostly enjoy the blue and red and the most dominant colours. I think using neon colour on black and white background could be a good way to experiment. After I scanned them in I have realised how detailed the pain was and that it didn’t my come across as a cream and looked more like paint. I think trying to manipulate this in photoshop could help solve that issue and make it look more organic and like a cream.

[amaliagirnetfmp]

I have played around with type. I took three fonts that I felt fitted best for my target audience and changed their opacity slightly so that I can print them and alter them in black pen. I used the shapes I have conducted from my primary research of the ramps and obstacles from the skate park. This has helped me develop a very unique font that sits within the visual identity I want to evoke. I have asked a few people and including myself I think the first one is most cohesive choice.

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A few sketches. I like the graffiti to Sam serif because it portrays the regular image of street skating with the Olympics visual aesthetic.

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Those are initial ideas of what the product could be and of names. I have put a list of what sort of things skaters might struggle with.

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I looked at branding books in the library to help me develop a deeper understanding of brand identity and how to showcase my final pieces at a professional level.

[amaliagirnetfmp]

Moose skate shop in Boscombe.

Took a trip to analyse the skate shop in boscombe. I found that they sell a lot of popular brands like Bones Reds, Supreme wheels, spitfire, etc. the most dominant color was red and the store again had a floor like the skating ramps and actually had a big ramp build into the floor which was really cool. I believe it’s only for display and not to be used but I enjoyed the idea. This has helped me form a color decision as I think red is most dominant in the skating community and would be speaking to my target audience the most.

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Experiment:

I went to a skate park and recorded my readers h through shapes. Analysing the ramps and using the geometry to potentially help develop a font that is inspired by the skate park obstacles. This could be a good representation of my brand as I want to target to street skaters that love tricks and obstacles.

[amaliagirnetfmp]

[amaliagirnetfmp]

Understanding my target audience by looking into their sense of fashion.street skaters usually wear baggy clothes, Nikes and especially vintage. I went to a few vintage stores in Bournemouth town center and have noticed that there is a lot of oversized clothes, jackets and shoes. In one of them the floor was made of a material that it was used for ramps which interested me. The illustrations are very pop art.

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Learning outcome tutorial and project so far.

Showcasing my initial ideas. Going forward I will look into brands. By narrowing down my target audience I think going back to my research and sticking to street skaters as my main target audience will make things a bit easier and help me make clear design choices.

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Decided to take an image of my skateboard. Analysing the tracks and wheels and bearings and board. Could potentially help me come up with names.

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Plan of what I need to do. Each week I have been ticking off.

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Showing the two different styles. We have steer skateboarding on the left outside of the Olympics and skateboarding on the right that looks more clean and bright and professional.

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Spoke to Ciaran about my project and here are some notes I have taken.