There are so many seasons of healing: the one where you go through life making mistakes & realizing they have consequences for you and others & you know something HAS to change, the one where you start unearthing all of the ways youâre living unconsciously, subconsciously & itâs time to become aware of them through therapy and other modalities, the one where youâre doing the deep sad and hard inner work in order stop yourself in the tracks when youâre continuing those old icky patterns that donât feel good anymore, and it takes time, years and years and years and itâs often discouraging. You think âwill i ever really change or heal?â.
But then one day you wake up and realize while youâll always be healing in some way, youâre a better person today and you are so very proud. Youâre lighter than youâve ever been. Youâre laughing oh so much, and the divine feels like itâs working for you not against you.
Thatâs where I am today, and if youâre somewhere in the middle, keep going. Whatâs on the other side is incredibly gorgeous.
There are so many seasons of healing: the one where you go through life making mistakes & realizing they have consequences for you and others & you know something HAS to change, the one where you start unearthing all of the ways youâre living unconsciously, subconsciously & itâs time to become aware of them through therapy and other modalities, the one where youâre doing the deep sad and hard inner work in order stop yourself in the tracks when youâre continuing those old icky patterns that donât feel good anymore, and it takes time, years and years and years and itâs often discouraging. You think âwill i ever really change or heal?â.
But then one day you wake up and realize while youâll always be healing in some way, youâre a better person today and you are so very proud. Youâre lighter than youâve ever been. Youâre laughing oh so much, and the divine feels like itâs working for you not against you.
There are so many seasons of healing: the one where you go through life making mistakes & realizing they have consequences for you and other
Of course we donât know all of someone through their writing. Humans are layered, contradictory, evolving, and sometimes mildly secretive.
That being said, I do believe that your Substack, where many of us unearth our deepest thoughts, should feel as authentically you as possible.
That includes things like your Substack name/persona, logo, color palette, fonts, banner, profile photo, maybe even a visual symbol or icon you subtly weave throughout your posts.
For example: Overthinking Out Loud = talking, processing, spiraling (lovingly đ ). So I chose a vintage-style womanâs mouth as a recurring visual cue. It feels aligned with the brand and instantly recognizable..
When your Substack actually looks and feels aligned with who you are, something shifts. You take it more seriously. Other people do too. It builds momentum. Confidence. A sense of, okay⊠Iâm really doing this.
Want the full brand vibe? I created a Substack Branding Kit through Etsy for those who want the whole package. Like a cute lilâ brand style guide you can refer to
And for context: this isnât random advice đ Iâve spent years building brands and messaging for companies across the U.S., and one thing I know for sure is this:
People connect when something feels clear, cohesive, and genuine.
Your Substack should embody you â and that is what I want to help with.
For those who already have a brand they LOVE: have you noticed a shift in your following, subscriptions, or engagement since branding your own Substack?
