Amare Genre Tag Faqs
While Amare games share a distinct "vibe," they place no restrictions on the gender of the Main Character or Love Interests, embracing diverse romantic narratives. This includes requiring a gender variable MC. This is not a requirement for Amare and Amare games may have gender-locked MCs.
What makes an Amare game?
What Amare games tend to have in common is that they focus on relationships and romance, with an emphasis on diversity and authentic storytelling.
Key characteristics include:
Varied Gaze - Games that use this tag are often told with a feminine or neutral gaze, but that isn't a requirement. No specific "gaze" is given pre-eminence over others across the tag but individual games may lean in a single direction.
Flexible Roles - There are no restrictions on the gender and sexuality of the MC or the love interests. Games display a wide range of relationships from from BL, Otome, WLW, and a blend of these genres. Some games may be limited to one experience (such as being purely BL) while others may explore a range of experiences.
Expansive Relationships - Relationships in Amare games range from romantic, sweet, spicy to purely platonic.
Diversity in Cast and Creators - Amare games often feature a diverse array of characters and creators, promoting representation across different experiences and identities.
Who is the target audience for Amare games?
Amare games are targeted to a wide demographic comprised of adults and young adults who want to read narrative stories exploring relationships and romance as told from a wide range of cultures, conventions and experiences.
What makes Amare different from other relationship genres?
The Amare tag was created to supplement existing tags like BL, Otome, and WLW, that sometimes have stricter labelling requirements. It hopes to expand beyond the conventional boundaries that define games purely based on the gender and sexuality of the MC or a narrow target audience. Amare is meant to help bridge gaps left by other genre definitions, as well as create a home for games whose creators don't want to categorise them purely in that way, offering one more avenue for labelling and advertising games.
What is the "vibe" Amare games have?
The vibe of Amare games is heartfelt and immersive, focusing on deep emotional connections and character-driven narratives. They often blend romance, personal growth, and engaging storylines, allowing players to explore meaningful relationships in a variety of settings. Amare games cultivate a vibe of genuine and inclusive stories that celebrate love in its many forms, emphasizing choice and individuality, and celebrating variety in all its forms, making each experience unique.
How do I know if my game is Amare?
Does it have a focus on romance or exploration of relationships? Do you feel comfortable in this space and want to label your game as Amare? People use the Amare tag for a lot of different reasons - because they feel slightly out of sync with other genres that have narrower definitions, or emphasis on specific art styles or story conventions, because they don't want to be limited to a more narrow target audience, because they don't feel they quite fit another genre, because their game spans multiple genres or for a host of other reasons. This genre is focused on offering space to people who feel they fit here.
Links
Amare Genre Tag on Itch.io Over 470+ Games and counting AmareGames.com Amare Games Bulletin Amare Games Festival 2025