Collective value
Collective value is the shared value we place in ‘things’. It doesn’t require everyone to agree but as a minimum 2 people and mostly like a group value.
Under collective value I’d include laws, collective belief systems such as religions or money. I also include what you contribute to the collective eg Dr, salesman, accountant or are you the stay home mum bring up 2 kids on your own?
I’ll not go into religion as I’m sure most of you understand the essence of that belief system but money may be less obvious. The £5 note will buy £5 worth of goods from another individual. Yet the £5 note cost 7p to make because of this it’s fitted with all sort of counterfeiting deterrents. So is a £5 note worth 7p? No because we believe it’s worth £5. In effect money has become a belief system. The value of the £ vs $ for example fluctuate based on the belief of it’s value. The £ represents the strength of the economy of the UK, it’s imports, exports, debt, risk etc.
Most complex though is social collective values. It usually borrows from law, religion and health but also from the media and press. This you can think of as shared social expectation eg it’s wrong to cheat on your partner, or it wrong cough without covering your mouth.
Collective value is far more complex than personal value, to know what you value is possible to derive and change but to know what is collectively valued is harder. You have less control on what the collective believe. For example most of summer people were hating the migrants trying to get to Europe saying we don’t want any in UK. We’re humans we should want to help others who are suffering but we by engage didn’t. Then a picture of a boy washed up dead on a beach surfaced and collectively we want to help. That picture made more impact than any individual comment and it did change peoples collective values for a while until the image faded.
If your collective views are strong and go against the collective norms then this clash eats you up, you need to understand this clash and either simply accept it or try to change the collective norms. If you chose to try to change the collective be aware that it can be long and hard, you need to accept that the collective may not change and find value in trying not in being successful.













