Jun 22
Detail from 1973 Advertisement for Sanka Instant Coffee
Nothing says ‘balanced 1970s breakfast’ quite like pouring an absolute avalanche of processed white powder into your morning cup. General Foods wants us to marvel at this majestic, slow-motion waterfall of sweetness, or perhaps powdered non-dairy creamer, which we all know was basically tasty, flammable dust. It is a mesmerizing, terrifying, and deeply nostalgic monument to the era when 'wellness’ meant replacing caffeine with pure, unadulterated food science.
Source: Sanka Ad, Reader’s Digest, April 1973.
