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Top 5 Benefits of Mobile App Performance Optimization
As of 2019, the number of apps on the Google Play store exceeds 2 million and that on the Apple store stands at 1.83 million. Now, if that is the competition, enterprises looking to cast their mobile apps, ought to do things differently.
Mobile app performance optimization can turn out to be a key differentiating factor here because keeping a customer waiting is one of the biggest business sins in today’s fast-paced economy.
Businesses today have been investing much in the app’s design and features, but what they forget is working on mobile app performance optimization.
If a user is served with a lagging and a sluggish app, the user wouldn’t even sign-in to see what lies ahead.
So, technology leads should make it a priority to optimize their app’s performance first, as faster the app, the better it is for a business.
Even Facebook realizes that mobile app performance optimization is the key to success. They are working on a revised version of the “Messenger” app for iOS, which would be less than 30MB in size.
With a multitude of services embedded on the Messenger, it had become slower to navigate through in comparison to the competitors’ such as “Signal” and “iMessage.”
The team at Facebook with the intent of focusing on speed expect the newer version of the app to launch in 2 seconds or even less, i.e., the much beneficial step towards improving mobile app performance.
Benefits of Mobile App Performance Optimization
Performance relates to how fast or slow an app loads its content or responds to requests made by the users. In simple words, performance should be taken seriously!
Here are some benefits that you need to keep track of so that the motivation to work on app performance optimization never dies.
Better Optimization Mitigates Slow Rendering
User interface “Rendering” refers to extracting frames from an app’s scene file and displaying it on the screen. The speed at which these frames are rendered goes on to define the real mobile app performance.
The ideal speed for UI rendering = Under 16ms for rendering 60 frames per second
In case, the process of rendering falls short, the resulted, slow rendering, leads to skipping (dropping) frames and stuttering (jank) in the app, totally screwing up the user experience.
For example:
If a screen should take 16ms to reload a frame and it takes 24 ms instead, the latest screen will be visible after 32 ms. The delay would cause the frame to be dropped, which in turn, means that the mobile app performance will deteriorate.
By implementing mobile app performance optimization tools such as profile GPU rendering or hierarchy viewer, slow rendering can be easily tackled.
Optimization thus is incumbent on the business owners to implement as it would help offer:
A significant Boost to app performance
Improvement to SEO performance
Increased Customer satisfaction
Improved customer retention
A Significant Push to Content Loading Time
The speed at which the app loads at the very first instance, decides whether a user would continue using it or not. To be precise, the “launching time” defines the first impression of the user, and if that goes wrong, everything else falls out of place.
According to a study by Forbes, a business has only 7 seconds to make a lasting first impression. So, if your business-oriented app starts testing users’ patience, you are straightaway redirecting them to your competitors.
Not an ideal scenario at all!
Further, according to ThinkWithGoogle, a whopping 70% of users are likely to abandon the app due to cumbersome loading times.
Technological inventions and the power of AI have been complicating things further. In the rush and hush to make an app stand out, businesses have been noticed to compromise on the app’s speed.
This is where optimization saves the day by working on app launching time and content load time. The idea is to make the loading time to imitate a lightning bolt. The magical effect of doing so will help in:
Fewer uninstalls and better reviews
Improved rate of acquiring and retaining users
Better overall user engagement
Leading the Way Towards Great User Experience
According to a Forrester report, app users spend about 80 percent of their time on just five apps. To be honest, no business would mind being a part of those five apps. Where everyone strives to make a difference, not everyone succeeds.
The prime culprit being the poor performance of the mobile app, which becomes the reason for an app’s user experience on its last leg.
The thing is, for an app to be performing optimally to make for great user experience, three things need to fall in place, which are:
The app should be responding well to its users- Do exactly what is asked for whenever it is asked
The speed at which the app performs actions- Is the app performing similarly for a heavily loaded interface and for the one having a minimally designed interface
The results delivered by the apps should be relevant- Is the app doing exactly what it promises to do, i.e., is it fulfilling the purpose it is designed for?
The users should be engaged- Whether the users are finding value in what you have to offer?
Implementing mobile app performance optimization tactics does this job perfectly, ensuring a great user experience. It helps in polishing end-to-end performance leading to a satisfied user base on the whole. In simple words, optimizing help in:
Enhanced Loyalty and user retention
Increased satisfaction at every touchpoint
A Step Towards the “Customer-First” Approach
Customers are everything for a business and it is only recently that any new money-making endeavor has realized the secret to success, i.e., satisfying its target audience.
Here’s the proof:
It is the responsibility of a business to put their customer’s needs first before they can focus on theirs. And, by focusing on mobile app performance they are exactly serving the time’s demand.
The simple fact is:
If technology has bestowed upon the opportunity to stay connected with the customers 24/7, the business should make sure the app performs optimally at all levels.
Do not strive hard to attract users, strive hard to make their experience count, which is only possible when you start with mobile app performance optimization.
The end results of optimizing the user experience at every level will lead to:
A healthier relationship with the customers
Achieving the bigger goal- Improved sales
The Much-Desired Boost to the Brand Image
The faster a mobile app, the better it serves the people it is designed for and the people who design it.
Where users tend to enjoy the perks offered by the app, that gets reflected in great user experience, the business owners enjoy the consumer attention and the fringe benefits in the form of heightened brand image and increased revenues.
According to a study, 21% of users abandon an app after one use. This means that a user with a bad “one-time” experience is more likely to uninstall an app.
It can be compared to a brick-and-mortar store, where a busy sales representative who is failing to pay attention to a customer, loses a chance of generating sales.
So, why should you risk a businesses’ reputation? Because even a one-second delay in response can lead to a drop in conversions.
That is why; it should become a ritual to implement the mobile app performance optimization, which, in turn, helps in:
Building higher goodwill and brand image
Getting a competitive edge in the market
Increasing overall conversions and profits
Conclusion
Building a mobile app for your business is indeed extremely crucial in today’s digital era, but what differentiates a successful mobile app from a loser can be simply measured in terms of its performance. If the sign-up page of an app takes too long to load or submit user data, the entire effort of launching an application is a total waste.
Thus, embarking upon the road to success is incomplete without an increased focus on mobile app performance optimization. It will be an enterprise’s best foot forward towards engraving a lasting app experience in its users’ hearts. However, if you feel naive about how to achieve that level of performance, reaching out to experienced mobile app developers is recommended.
After all, maximizing the app downloads and user retention should never be given a miss.
We have also written about mobile app performance optimization in detail. You can refer to our Ebook that you can download for free.
Source - https://www.netsolutions.com/insights/benefits-mobile-app-performance-optimization/
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Progressive Web Apps: The Perfect Match for Your Business
In today’s dynamic world, change is the only thing that is static. And that is what holds true for every business venture too. Businesses relying exclusively on native apps are likely to meet a catastrophic end soon. Even Gartner, one of the leading research houses, proclaimed that 9,999 in 10,000 apps will fail by 2018, yet apps continue to be a common development goal for all new businesses!
Thus it becomes extremely crucial for businesses to look for a novel app development approach.
Even the attention span of humans has dropped to as low as 8 seconds, further necessitating businesses to deploy applications that can grab the attention of their potential users with the flip of a second.
Innovation is the key to create such amazing experiences and the Progressive Web App (PWA) is one such approach that can do wonders here. We have already talked about Progressive web apps in one of our previous blogs, but let’s look deeper now on how they are truly the future of web development.
What is a Progressive Web App (PWA)?
“Web vs Mobile App or Native Mobile App vs Mobile Web” – is a question that is haunting almost every budding entrepreneur’s mind!
Indeed, there are plenty of options today in the market to attract potential users. However, to play a balanced game, Progressive Web Apps is one of the most ideal choices – providing fast, secure, native-like apps – just the perfect tech solution for most new businesses.
But what actually defines a PWA? Google has defined three main areasthat are the must-haves of a Progressive Web App: reliability, speed, and engagement. Google further states that Progressive Web Apps are the ones that “load instantly, regardless of the network state”, “respond quickly to user interactions”, “live on the user’s home screen”, and “offer an immersive full-screen experience”.
Let’s now look in detail into the core features of progressive web apps that truly describe them:
The Core Features of Progressive Web Applications
It is easy to differentiate a traditional web application from a Progressive Web Application when you know the core features of the PWA. To start off, for a web application to be considered a PWA, it needs to have these core features:
1. Access to Mobile APIs
Traditional web applications run in some form of isolation, in the browser. Hence, they are not allowed access to the devices’ APIs. Progressive Web Applications, on the other hand, have access to some of the device’s core functionalities. Hence, such apps are not isolated anymore from the rest of the device making them more actionable.
A web application with access to functionalities such as the Camera, GPS, Bluetooth makes it possible to solve more (tougher) problems through web applications.
2. Connectivity Independent
For a web application to be considered as a PWA, the users should be able to access it without any internet access. With traditional web applications, an attempt to access will have the browser’s error page popup. But for Progressive Web Applications, the app will still work though it’ll be with minimal functionality.
Since PWAs are connectivity independent, it makes it easier for users to continue using the app even when internet connectivity suddenly cuts off during usage.
3. Mobile-App Like
When you see someone using a Progressive Web Application, you will be unable to tell that it’s not an actual mobile application.
PWAs are responsive and fit all screens, no matter the size. They also have app-style navigation, interaction and the native mobile application interface. PWAs support the use of push notifications to the users, just like it is with mobile applications.
Despite being a web application, PWAs can work for users regardless of their browser choice. Hence, you do not have to be bothered about the default browser running on the user’s device.
4. Installable
A Progressive Web Application is installable on a user’s device.
Users are able to add the icon of a PWA to their app drawer without having to go through the struggle of installing from the Playstore or Apple Store. PWAs, thus install just like regular applications but comparatively consume very little storage space on the device.
5. Discoverable
Since PWAs are like web applications with huge mobile app similarities, SEO may become a concern. The issue with SEO is seen with Single Page Applications (SPAs), which are similar to PWAs.
However, this is not the case with PWAs. PWAs are very much discoverable on search engines and perform as good as traditional web applications.
Technologies used by PWAs
Many technologies go into the making of Progressive Web Applications, ingraining a uniqueness and a seamless experience throughout the application, instinctively differentiating them from the traditional web applications and even the Single Page Applications.
Progressive Web Applications make use of the following key technologies:
Manifest: The Manifest allows PWAs to have a metadata configuration, default orientation, display mode, icons and all kinds of necessary application configurations.
Service Worker: Service Workers allow PWAs to work without internet connectivity. The Service Worker makes it possible to handle cache and provide a pleasant offline experience.
Web Storage: The Web Storage allows the applications to manage browser sessions since PWAs are not directly opened through browsers.
Database Libraries: Mobile applications make use of certain database libraries. PWAs also need the means to store data. With the help of non-relational databases like PouchDB, RxDB, PWAs can store data efficiently.
The Imperative Benefits of Progressive Web Applications for Startups
Every startup, in today’s digitized era, requires a software, a website, and a compatible native app to support its operations. However, to get everything in the line is a cumbersome task that demands additional high expenditure to develop, deploy, and maintain each of these individually.
On the other hand, PWAs are simple: they take less time to develop, less time to deploy and are less costly in terms of maintenance. They do not just save investment, but also save crucial turnaround time, which is an important factor in the success of any new business.
1.Fast & Swift
Progressive Web Applications come with an intuitive sleekness and a seamless experience that you’ll probably never get from native mobile applications. Unlike many web applications that may lag due to reasons like slow internet speed or heavy dependencies, etc.; PWAs are usually very swift.
2. Reliable
You shouldn’t forget that PWAs are web applications, so they definitely need internet connectivity. However, the good part is that the lack of internet connectivity won’t break their performance. PWAs can work fine in slow internet speed conditions, giving them an upper hand over the traditional forms of web applications.
As Jake Archibald says, don’t treat a poor connection as an error — instead, treat the network as an enhancement.
3. Engaging
PWAs allow you to engage the users continuously. While regular web applications may have a push notification, PWAs can keep users engaged through various other means like an immersive full-screen experience can re-engage users with web push notifications, and it also allows users to control how their app appears and how it’s launched.
4. Easy to Use
With Progressive Web Applications, users can click on the app icon from their app drawer instead of typing in a URL in the browser. Unlike native mobile applications, users can also install PWAs without visiting the app store.
5. Easy on Storage Space
In cases where a native mobile application may require 50 to 100MB of storage space on the user’s device, a PWA will require much less. In the current times, you will barely find a PWA consuming even 1MB of storage space on a user’s device.
Some of the Most Relevant Use Cases of PWAs
While PWAs are mighty web applications and a perfect blend of the mobile and the traditional web applications, it’s not wise to use them for every single web product idea.
Based on extensive research, it’s most ideal to use PWAs if your product idea falls under any of the following categories:
Needs frequent engagement
Needs device functionality
Targets users with slow internet connectivity
Needs to be discovered on search engines
While the cases given above are not all the use cases for which PWAs are a perfect fit, they are the general reasons you’d want to build a PWA for. Gartner predicts that the year 2020 will see PWAs replacing native mobile applications altogether. While this will only happen over a period of time, there are a lot of leading companies using PWAs already such as Twitter, Flipkart, Forbes.
Twitter claims that the creation of a PWA leads to a 75% increase in tweets sent and a 65% increase in pages per session.
Flipkart claims that their creation of a PWA lead to a 70% increase in conversions and leads to a three times decrease in data usage for their users.
Forbes claims that their creation of a PWA lead to a whopping 250% increase in re-engagement and a 146% increase in Click-Through Rates (CTR) on advertisements.
Conclusion
A Progressive Web App is a perfect amalgamation of native mobile software and a web application that significantly improves user experience and increases the retention rates, ensuring higher conversions and thereby, greater profits.
However, customer acquisition, retention, satisfaction, and growth are not just the only factors that determine the value of a business. Enhanced security, low development costs, and platform-agnosticism are some other critical factors that are equally crucial in paving your way to success. Not to forget, probably this is one of the prime reasons why even big market players like Twitter, Forbes, and Uber have proactively deployed the PWAs.
Progressive web applications are indeed the future of web development, which is why considering switching to them is one of the most progressive business strategies that all modern-day startups should definitely look to deploy.
Source- https://www.netsolutions.com/insights/all-about-progressive-web-apps/
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