Sergey Ulyashenkov

The Art of Digital in English — en.artofdigital.ru | Follow on Telegram: @artofdigital_world

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— Is it possible to create a website very quickly?

You can. However, it is more about developing web pages. And here it will only be a question of choosing the right platform for development. As unsuccessful and template solutions on the design and interfaces will lead to the fact that your site will not sell.

 — Is it possible to create a site very quickly and cheaply?

No. Such a solution is guaranteed to be poor quality and useless for marketing. You will simply be wasting money, albeit very little money. When developing in the shortest amount of time, the team and experience of specialists is important. It is this (combined with modern digital tools) that gives a quality result in a very short time.

 — Is it possible to create a mobile app for business quickly?

No. Unlike websites, there are still no decent platforms for fast development in the mobile development market. Therefore, any "rush" solution will lead to a useless result. Sometimes it can be useful for Startup MVP (and demonstrate it to investors), but such an app will have no commercial potential. Moreover, the mobile app market itself is very demanding at the moment. Users are very critical both in terms of quality and functionality. So again, you are guaranteed to lose your investment.

👉 https://en.artofdigital.ru/digital-business-advisor

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https://www.instagram.com/p/CTwEH2DJxAm/?utm_medium=copy_link

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RayBan + Facebook = Stories and video without using your smartphone. 😎

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Friday is coming to an end, so it's time to finish things, evaluate what happened, and predict how to start the next week. And to get in the right mood for the weekend here's an optimistic frog that conquered the bug 😅

By the way, here is a bonus of some more "Friday" videos you will find on Telegram: 👉 https://t.me/artofdigital_world

Have a nice weekend everyone!

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When you decide to take on a startup, at first everything becomes even more confusing than it was. So many new parameters have to be taken into account, materials have to be created, a team has to be found and assembled... But the most dangerous thing at the beginning is not what is unclear or frightening, but what you do not even think about. Such "discoveries" in the process of creating your brainchild can lead to the most dramatic consequences. Without considering important and critical points at the startup, your startup can collapse like a house of cards at the most unexpected and crucial moment.

So it's always a good idea to know the major pitfalls, especially if this is your first experience. And no, I'm not talking about nerdy trainings, courses, and other things. On the contrary, I'm in favor of novice startups getting their own "bumps" and gaining the experience, which no course will ever compensate for. However, the one-on-one consulting format allows you to avoid both extremes. You will continue on your own, but you can learn a lot of important things at the same time. And what is valuable is not general recommendations, but exactly what is important to you. In a specific case. In a specific project.

 👉  http://en.artofdigital.ru/startup-howto-consulting

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The advantage of our time is that a lot has already been done. At least this very accurately describes the situation in the IT industry. It means that you can use digital tools in business, even without developing something from scratch. We will help you to choose optimal software solutions, integrate them into your website, mobile applications and business-processes. Considering the specifics of your company: 👉 https://world.humaninterface.pro/external-integration

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Many, many times I have been asked how to start learning to program. Friends, colleagues, in consultations, Q questions, Facebook comments, and even a neighbor from the third floor. And while I certainly don't have official statistics, I get the impression that people don't understand how the field of development works in principle. And the endless trainings and online courses for some reason did not help. Therefore, I wanted to summarize and make a consolidated answer to all these questions. 

If you want to engage in programming, but you are new to the field and don't even know approximately where to start (with what language), strictly follow this scenario:

 1.

Do not get hung up on programming languages! You need to start with the sphere. Answer the question: what do you want? Do AI, make mobile apps, make websites, create PC and mobile games, or something else. This is an important question to always start with. Because there are tons of programming languages. And they have the meanness (over time) to become, more or less popular or in demand. Sphere will give you the opportunity to be guided by your own interests and situation at the moment. Even if you don't understand it, you can simply search for what mobile developers program in (for example) and then look at specific programming languages. 

By the way, if you just want to make more money - no problem. Absolutely also focusing on the area look on the Internet, which is now the most popular and where the highest salaries of developers. But of course, I would advise you not to start from this, but from the sphere and programming language you will like. Because programming is also an art and you have to be honest, if you develop in this field you can get a pool of languages and technologies with time. And this is always more valued than a highly specialized specialist.

 2.

And the rest is easy. Search the Internet for materials on specific programming languages and try them out. You have already chosen the field, and you won't need to navigate through dozens and hundreds of unfamiliar languages. If so is more comfortable - you can always take courses. There are a lot of them. That's how to whom it is more comfortable to do education. By the way, I can reassure: both options are equally valuable, and I personally know many programmers who are self-trained and have reached great heights in the field of software development.

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It's amazing how time flies. Here you are making a mobile app for the just-released iPhone, an amazing and revolutionary device. You don't need buttons anymore! And then you look around and see the trucks of many delivery services, between which there are nimble cyclists with parcels. And in order for it to come to you, you just need to press a button on the same iPhone. Although no, you can also on Android, because it is no longer a crappy platform for geeks, but a full-fledged smartphone. Where, by the way, Chinese manufacturers are already taking a larger and larger position... And news in the feed about robots in houses and on the street, drones are increasingly becoming a normal phenomenon, rather than the products of visionaries and sci-fi writers. Not to mention the friendly AI assistants in your phone or other appliances. This is no longer the future, it's the present.

And while I myself like to talk and write a lot about the risks of digital technology, looking around I'm glad. The way the world is developing, the interesting times we live in. And it's what I decided to do at the time. After all, there are risks, but if you approach everything with a clear head they can be avoided. And so far, even with mistakes and not at once, humanity has managed to find a balance. For example, attitudes toward personal data, cookies, and marketing analytics systems, which are gradually finding their way into the regulatory zone. And this increases the comfort of digital life and gradually reduces the risks.

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As contradictory as it may sound, my consultations are not limited to consultations only. It can also be long-term support for your project. As an independent director of digital transformation, a mentor, or in other roles. And it's important that I don't emphasize the position. It's not important. What's important is the role and establishing organic interactions that are beneficial first and foremost to the project itself, opening up new opportunities for its development and success. And this happens organically, starting with simple one-time consultations, when we already understand in the process how we can be useful to each other on a new qualitative level. This has happened with startups, and in supporting businesses that are not always directly related to technology, but need to implement it.

 You can learn more about my approach at this link:

👉 https://en.artofdigital.ru/digital-business-advisor

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Advice when developing a landing page. This type of site is always aimed at a quick sale. But do not confuse the speed of its loading with the speed of user clicks on the button to buy. Appearance - that's the priority of the landing page. You have to attract the user's attention, briefly tell him what it's about and immediately motivate him to buy. And the first thing that the user will react, it's not the words, but the visuals. That is, the design. Always pay special attention to the appearance of your front page. So it was both: attractive, aesthetic and reflected the essence of the proposal before the user starts reading. And do not get carried away by the number of blocks. The ideal landing page is the one in which user moves on to the purchase after the first block.

 https://world.humaninterface.pro/web/landing

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A quality corporate website is always the face of the company. And so in the first place will be its design: modern, functional and reflecting the mission of the company. However, all this will be meaningless without a well-thought-out structure, especially for companies with a lot of information for clients. And of course, an important component will be a convenient management system (CMS), not only convenient for your employees, but also fully integrated into the business processes. All this and much more we have been helping our clients get for many years: https://world.humaninterface.pro/web/corporate-website 💼

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Sometimes businesses need a reliable cloud partner. And not just startups with artificial intelligence technologies or other SaaS services. The corporate segment is now going more and more into the cloud, working with its own ecosystem as well. So if you are interested in opportunities of cloud services for your own project, startup, business — write us: 

👉 https://en.artofdigital.ru/contacts 

We will consult you and discuss individual conditions. We will tell you all the possibilities of our reliable partners from #CloudMTS

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Picture + text — this is not advertising design. The image must reveal the idea, the product, the service. Then it will work! By the way, another common mistake is to add to the banner all the possible explanations and "necessary" information. And the customer really needs: to get him interested, and a quick way to contact. All the rest can be discovered on the website, landing page, or in a conversation with a manager. So, always leave room for intrigue. 😉

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It's amazing how many myths the concept of "digital transformation" has gathered around it. The most common (and this is often how they try to sell a digital product to the client), is this: digital business is cheaper and more efficient in terms of savings. You automate everything there, make a website, a mobile app, and you already have AI instead of a "shelf" of employees. And you will also earn 1000 times more... That's not true, of course.

The secret of digital transformation and generally the use of any IT technology in business is its expediency at the moment and for a particular company. Here is an example. You have 50 employees in your call center. They work well, and their performance is high. But then the opportunity arises to replace them with a voice assistant with artificial intelligence or other new technology. The temptation to use is great. The voice assistant does look a lot like a live person. But it costs a lot of money to implement the technology. And it needs 10 developers, who cost as much as the call center employees. But that's not all: the dissonance of customers, when communicating with a "robot" is great, as a result you have to return 10 employees to the call center, because some refuse to communicate with a faceless system. As a result, some customers are put off by the new approach. Sales drop. And costs don't decrease, or even increase.

This notional example shows how mindless use of new technology can be detrimental. Many people buy cheap alternatives, but we must remember: IT and technology are expensive! If you take a cheap analogue, you have all chances to blow (even if relatively little) money down the drain. Since such a product won't be effective for business at all. There are exceptions, of course, but they are few and far between, and usually you have to pay for the comfortable cost of the product.  

What to do. Plan, calculate and analyze. Every IT decision separately and all together as a whole. Focusing only on yourself and your business, rather than being trapped in a dogma: "the competitors have implemented, so we should too. Then both digital transformation and individual digital systems for your business will be truly effective and bring many benefits. By the way, this doesn't just apply to different SaaS services and automation systems. A website, a mobile app, or even a simple webpage should be approached in exactly the same way.

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The trendy word "Ecosystem" is unfortunately not understood by many people. However, it is not just innovation or new technology, but already available approach, which through digital technology will allow to reach a new level of business. And sometimes ecosystems are available and not large companies. Combining internal company processes, analytics, external communications (including the website and mobile app) makes it possible to arrive at these new opportunities, even using modern tools that are already available. We can help you find the best path to an ecosystem in your company, work out a roadmap and implement the project: https://humaninterface.pro/complex

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Intuitive interface is an underappreciated tool in marketing. And many people do not fully understand what it is. In short: the intuitive interface of the website, mobile application and other interactive systems is a design where the user, seeing your product for the first time can immediately understand how to use it and where to find the necessary information. And here begins the most interesting thing for marketing and sales!

Working with anything, from a smartphone to a kitchen knife, we use motor skills and subconsciousness when interacting with objects. Habits laid down from childhood allow us to repeat "standard" actions, and it takes neither time nor effort to learn how to use something.

Similarly with the digital interface, if it is intuitive, this means it appeals to the habits laid down and largely overlaps with our actions in the physical world. And if you design and structure your website or app properly, you can also control the user's attention. Direct it to where the service or important promotion is. Don't hope he reads your offer, but show the product from different angles (even taking into account sometimes the individual factors of each customer). All of this, of course, makes an intuitive interface not just useful and comfortable, but also effective in terms of marketing and sales.

If you're interested in learning more, or if you want to audit your website, mobile app, and other systems, feel free to contact us:

👇

https://en.artofdigital.ru/intuitive-howto-consulting

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What is that and why business needs it?