It’s been a sea of summers, folks. First we had the #hotgirlsummer. Of course we had the #whiteclawsummer. Even notorious not #hotgirls Vampire Weekend tried their hand at the #songofthesummer. But today I must be the bearer of bad news. #hotgirlsemester is hereby postponed. The only thing that matters now is #cruelsummer.
You may have heard that last week Taylor Swift released her seventh album. Lover is an eighteen-track, full bear-hug embrace of pop music. Track 2, “Cruel Summer”, is the best pure pop song she’s written in a career that has already included 81 Billboard Top 100 hits, including 24 Top 10 hits, including 5 #1 hits… I could go on.
When your debut album includes “Tim McGraw” and “Our Song,” and your sophomore album has “White Horse,” its hard to believe there’s any room to grow. But somehow there was. What’s more mind blowing than the longevity of Taylor’s historic run is that she continues to switch her style up, bending the space-time continuum of the pop music landscape around what now must be considered the century’s best song catalog.
Look at her competition. Modern country has fully embraced the EDM/pop synthesis that she perfected on Red. And from the other side, hip-hop is inching every closer to country. But Taylor’s already two steps ahead, effortlessly dominating the Charli XCX/Carley Rae Jepsen/Robyn space. Watch out Iron Maiden — Taylor just might release a thrash metal double album opus. (Most importantly, this song achieves a major breakthrough for fans of “Atlantic City,” “With A Little Help From My Friends,” “Paranoid Android,” and the entire Track 2 Partisan community. We may be few but we are growing.)
Finally, a word on the title. In 2012, Kanye West’s record label G.O.O.D. Music released a compilation album entitled Cruel Summer. Is this song a dig at Kanye? I don’t know. But it’s simply impossible that Taylor, whose intentionality as a pop star is surpassed only by Beyonce’s, accidentally swiped Ye’s title.
“Am I shooting from the hip?,” Taylor Swift asked GQ magazine in 2015.“Would any of this have happened if I was… You can be accidentally successful for three or four years. Accidents happen. But careers take hard work.” You’re officially on notice, Mr. West. Jesus is King better be hot.








