90% of Bhangra music is produced in Birmingham
Interview with Ninder Johal who is the Managing director of Nachural Records group.
What is your view of Bhangra music in Birmingham?
For the last 20 years or so, even now Birmingham has been the epicenter of Bhangra culture. The majority of Bhangra music is made and developed in Birmingham, whether it’s from local talent or pulling people from around the UK and worldwide. But Birmingham does produce most of the talent. There is an abundance of shows, gigs, live entertainment and Birmingham is the hub for all Bhangra.
Who have you worked with before and what was their impact on Bhangra culture?
I have worked with a lot of people but the most prevalent single artist I have undertaken is probably Punjabi MC. In that project I’ve worked with Jay Z, you have probably heard of him and we produced ‘Beware’ or the Jay Z version ‘Beware of the Boys’ track. That single has highly influenced Bhangra as we had the top leading R&B and Hip Hop artist Jay Z help make Bhangra aware to a wider audience, not just the Asian community.
Was that your best production?
Yeah I mean what else could top it. It is an iconic Bhangra tune. It has lead to a lot of the Bhangra music to change slightly to include Hip Hop beats combined with Punjabi instrumentals. It reached the UK’s top 10 and No 1 in 5 different countries and No 7 in the US charts.
Do you think its Birmingham artists who take the music forward?
Yeah yeah, I mean Bhangra has gone across to the United States as well as other countries where there is a network of Asian communities but really it has stayed in Birmingham, it is the birthplace of Bhangra and it’s still it’s home. We have the entire infrastructure, close knit communities, halls, music rooms, gigs and fresh talent. Birmingham is going to be where all the best original hits will come from. Don’t get me wrong though Bhangra is all over the world now, in major countries like America, Canada, India, Pakistan and so on, so there is competition which does now raise the bar which really helps us to make better music, so Birmingham does have completion but its good healthy competition.