Three positives Blockchain brings to the CSR Industry
Blockchain keeps technology honest. The former sheds light on the latter, and it’s a key ingredient in keeping cryptocurrency and other business technologies accountable. But what if blockchain could help businesses thrive while also doing social good?
Corporate social responsibility (CSR) is a major rock for many companies. It allows them to display their organizational values, serve their communities, and inspire a new generation of brand loyalists.
But just like the businesses that sponsor them, CSR initiatives require transparency in both results and processes — blockchain can do both. Business leaders can use blockchain to align their CSR initiatives with trustworthiness and reliability, two traits every organization wants to embody.
Companies that appear duplicitous displease consumers. A Trinity Mirror study notes that 58% of adults don’t trust brands that fail to show concrete proof that they keep their promises. Consumers demand social responsibility and accountability, both of which blockchain can build into a company’s processes.
By embracing blockchain and its inherent transparency, a company creates trust internally and positive buzz externally. To achieve this accountability, follow these best practices:
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Augusta Hitech Soft Solutions