Purpose

Roots of life

[ayarenuj]

World’s CHEF DAY

Lets share some heathy knowledge on this amazing ocassion

.

.

~ The red rich fruit is known to be one of the healthiest for a reason. It is called as a divine fruit because it is the most mentioned fruit in theological books. Pomegranate has anti-oxidant, anti-viral and anti-tumor properties and is said to be a good source of vitamins, especially vitamin A, vitamin C, and vitamin E,…

View On WordPress

[ayarenuj]

DIY BANDANA AT HOME II RAGINI KUMARI II

[ayarenuj]

EASY WAY TO MAKE RAKHI AT HOME II RAGINI KUMARI II

[ayarenuj]

CURL YOUR HAIR WITHOUT HOT CURLING ROD

CLICK THE LINK  BELOW:-👇 https://www.youtube.com/channel/UCV5gEIP7ROSZLzhIFmjQiQ If you like it then please SUBSCRIBE & SHARE LIKE & COMMENT YOUR VIEWS. THANKYOU🙏

[ayarenuj]

EVERY COLOR MATTERS -“HUMANITY MATTERS” It matters

[ayarenuj]

EVERY COLOR MATTERS -"HUMANITY MATTERS"

EVERY COLOR MATTERS -“HUMANITY MATTERS”

Hello✋🏻 “ I am human” And I have different colours👦👦🏻👦🏼👦🏽👦🏾👦🏿 Do I need to get scared of my colour? or Do I need to feel safe because of my colour? Again I am human and I am White, wheatish, brown, black and many more… Does it defines my humanity? I am a human but my skin is black but the colour runs inside my veins are pretty red I believe every human does have red blood… Again the question is Do I…

View On WordPress

[ayarenuj]

BUILDING A SUSTAINABLE FASHION BUSINESS

BUILDING A SUSTAINABLE FASHION BUSINESS

WHAT IS IT?

A sustainable business works towards achieving a positive triple bottom line – people, planet, profit – so that it generates profit whilst minimising any negative impacts to people and our planet through its products, services and operations.

WHY DO IT?

The fashion industry is the second most polluting industry in the world and it causes negative impacts on people and the…

View On WordPress

[ayarenuj]

FASHION AND THE ENVIRONMENT

FASHION AND THE ENVIRONMENT

The fashion industry is much loved for its creativity, its style and its ability as a cultural and societal barometer to reflect our altering world affairs through clothing’s changing silhouettes and trends. For this, I salute them. However, the fashion industry is one of the world’s most polluting industries that causes serious damaging environmental pollution, which severely harms parts of the…

View On WordPress

[ayarenuj]

SUSTAINABILITY IN FIBRES

WHY SHOULD I LEARN ABOUT SUSTAINABILITY IN FIBRES?

From raw materials to disposal, there is an environmental impact at each stage based on the type of fibres used in the fabric of clothing. Each stage uses energy and natural resources and can generate pollution including greenhouse gas emissions and the release of toxic chemicals into waterways. It is important to note that there is no one…

View On WordPress

[ayarenuj]

UP-CYCLING DESIGN TECHNIQUE

WHAT IS IT?

Up-cycling is the transformation of materials into products of equal or higher quality. In fashion, this means prolonging the life of waste textiles through creativity.

WHY DO IT?

Millions of tonnes of textiles are wasted every year during textile and garment production, before the clothes have even reached the consumer. It is estimated that approximately 15 percent of…

View On WordPress

[ayarenuj]

Menstrual Hygiene is vital to the empowerment and well-being of women and girls worldwide. It is about more than just access to sanitary pads and appropriate toilets – though those are important. It is also about ensuring women and girls live in an environment that values and supports their ability to manage their menstruation with dignity.

Globally, at least 500 million women and girls lack proper access to menstrual hygiene facilities. Several factors influence difficult experiences with menstruation, including inadequate facilities and materials, menstrual pain, fear of disclosure, and inadequate knowledge about the menstrual cycle (World Bank 2018).

In India, only 1 in every 2 girls have knowledge about menstruation before their first period. In Tanzania and Ethiopia, only 1 in every 4 girls know about it before their first period.

In Uganda, 1 out of 2 girls report missing one to three days of school per month due to menstruation.

In India, for 1 out of 2 girls, mothers are the most important source of information about menstruation, followed by friends. (MH Day 2019)

.

.

.

Educate and allow us to contribute and pass on. *Stop shaming the period *

*Lend your support and pass on*

#projectshakti #reddotchallenge #unicef #hygieneawareness #mensturalhygiene #sanitary #disclosure #inadequateknowledge #pain #fear #instagram #instastory #instapost #instaawareness #instaminism #instagiene #spreadawareness

.

.

.

[ayarenuj]

FASHION AND THE ENVIRONMENT (PART 4)

DEEPER INTO THE ISSUES

***CHEMICALS AND POLLUTION***

The fashion and textile industries use and release a wide range of chemicals at various stages during the product’s lifecycle that, especially when untreated, causes serious threat to our living environment. Textile production is a major contributor of environmental pollution because of its high greenhouse gas emissions and its contamination of air and fresh water supplies. Plus, in today’s global fashion supply chains the widespread transportation of clothes and textiles leads to increased pollution. The story does not end here because chemicals continue to be released into the water system when consumers wash and dry-clean their clothes.

Here are some statistics that will leave you lunging for your gas mask...

The carbon footprint of one T-shirt is estimated to be approximately 15 kg. This means that a T-shirt’s carbon footprint is approximately 20 times its own weight.

An estimated 8,000 different synthetic chemicals are used throughout the world to turn raw materials into textiles, many of which may be released into freshwater systems.

Many industry chemicals, such as azo dyes, phalates, nonylphenol and ethoxylates (NPEs), are persistent bio-accumulative chemicals. These can be toxic to the aquatic environment because they can build up in sedimentor aquatic life, which may then pass up through the food chain and even to humans.

Conventionally grown cotton uses more insecticides than any other single crop. Cotton uses 10 percent of total pesticide use worldwide (worth a staggering USD2.6 billion per year) and nearly 25 percent of insecticide use worldwide.

However the good news is that consumers are increasingly aware of chemical pollution – both to their own health and that of the planet – and are increasingly demanding less chemical damage. For a fashion designer, it pays to wise up on chemical use.

[ayarenuj]

FASHION AND THE ENVIRONMENT (PART 3)

DEEPER INTO THE ISSUES

***NATURAL RESOURCES***

The fashion and textile industries use vast amounts of natural resources - water, oil and land throughout their entire lifecycle, from production of fibers, manufacturing, distribution, consumer use (imagine all that washing, drying, ironing and dry cleaning) to the clothes’ end-of-life at disposal.

Here are some statistics that will leave you wishing that new natural resources could grow on trees..

It is estimated that the global textile industry uses 378 billion liters of water each year.

World Bank estimates that textile dyeing and treatment contributes up to 17-20 percent of total industrial water pollution

The fashion and textile industries are one of the world’s major energy users and the fuel consumption in textile mills is almost directly proportional to the amount of water the mills uses.

The natural resources that go into fibre production every year demand approximately 132 million tonnes of coal and between six and nine trillion litres of water.

Cotton accounts for 82.5 percent of all natural fibres used in the textile industry.

The cultivation of cotton relies on heavy consumption of freshwater and it can take around 2,700 liters of waterto make the cotton needed to produce one single T-shirt.

Synthetic fibres account for 60 percent of world’s total fibre demand that are made from petrol, a non-renewable natural resource.

1 trillion kilowatt hours are used every year by the global textile industry, which equals 10 percent of the total carbon impact.

The textile dyeing process is highly wasteful; between 70 and 150 litres of water may be required to dye 1kg of textiles.

However the good news is that consumers are starting to change and demand products that are less dependent on natural resources. Designers must increasingly respond to this to capture this market.

[ayarenuj]

FASHION AND THE ENVIRONMENT (PART 2)

DEEPER INTO THE ISSUES

***TEXTILE WASTE***

The fashion and textile industries generate textile waste during production and consumer use. However, textile waste is now becoming a serious environmental concern because of its sheer amount. With fast fashion, comes fast and vast production, this increased textile waste. Globally, textile waste is flowing from factories and cascading from closets too often into landfill. Sadly, across the board, textile recovery rates for recycling remain relatively low, despite textiles being considered almost 100 percent reusable or recyclable.

Here are some statistics to fire you up to want to reduce textile waste..

1. In China, the total annual production of textile waste is estimated to be over 26 million tonnes. The market for the recycling of secondhand clothes has huge potential; the maximum revenue could be as high as RMB60 billion.

2. In Hong Kong, approximately 106,945 tonnes of textiles collected by the municipality were sent to landfills in 2012.

3. In the UK, an estimated 0.8 to 1 million tonnes of all textiles are sent to landfill each year.

4. In the UK, used clothing accounts for approximately 350,000 tonnes of landfilled textiles, estimated to be worth £140 million.

However, the good news is that textile waste reduction is increasingly under focus by governments, private sector, NGOs and by fashion designers big to small around the world. This is partly because of the push - limited landfill space is accelerating the need for recycling - and the pull - advanced waste management systems, increased technical know-how and changing designer and consumer sentiments that are making textile recycling more environmentally and economically exciting.

[ayarenuj]

FASHION AND THE ENVIRONMENT (PART 1)

***THE ISSUES AT A GLANCE***

The fashion industry is much loved for its creativity, its style and its ability as a cultural and societal barometer to reflect our altering world affairs through clothing’s changing silhouettes and trends. For this, I salute THEM . However, the fashion industry is one of the world’s most polluting industries that causes serious damaging environmental pollution, which severely harms parts of the planet and her people. For this I fear THEM.

But over recent years, the fashion industry’s caustic impact on the environment has worsened to dramatic levels. This is because with the emergence of fast fashion - the process of making clothes faster, cheaper and generally of poorer quality - the fashion production cycle has accelerated to such voracity that consumers have more opportunities to shop ‘til they - and the environment - drops.

At first glance, fast fashion may seem like a victory for fashion because, at such low prices, everyone can enjoy changing trends without breaking the bank. However, these fast fashion production and consumption cycles have resulted in a trail of destruction, including increased textile waste generated along the entire fashion supply chain, from production, consumption to disposal. In addition, the fashion and textile industries use extensive amounts of water, energy, chemicals and raw materials throughout the supply chain, all of which places heavy demands on Earth’s natural resources. To make matters worse, alarming amounts of chemical pollutants, carbon dioxide and other toxic substances are released into waterways, soil and air during clothing’s production.

However, the fashion industry’s negative environmental impacts don’t stop the moment the clothes are tastefully hung in the retail store, purchased and then packed off home by the consumer. Instead, the negative thread of impacts continues during the consumer-use phase as the consumer washes, dries, irons and dry-cleans their clothes to within an inch of their lives and then discards the clothes, too often into landfill as opposed to re-use or recycling.

But, despite all of these complex challenges, we believe in the positive power of fashion! We believe that sustainable fashion can be a norm, not a niche. 

[ayarenuj]

BUILDING A SUSTAINABLE FASHION BUSINESS

2 SHARING YOUR VALUES

A company that has strong sustainable values holds a stronger brand identity. By building a sustainable business, you will attract employees with similar visions of positive environmental impact along with a loyal consumer base. So it is important to engage with your stakeholders. Are your suppliers and employees clear of the sustainability of your brand? Do you communicate your sustainable story to your customers and buyers? Have you thought of running activities that include and benefit the wider community?

REPORTING TO STAKEHOLDERS

Corporate Social Responsibility (CSR) is the conventional name for the commitments by a business to behave ethically and to contribute positively to society and to the environment. A CSR team is responsible for implementing strategies and communicating them to stakeholders. Over time, the role of CSR has been evolving from a periphery department to becoming more integrated into all business aspects and CSR now often sits at the very core of businesses as CEOs switch on to the growing importance of action in this area. Along the way, the name of this function has also changed and it is more often now known simply as a sustainability team.

However large your business, reporting is a key part of CSR or sustainability. And now more than ever, as the pace of information flow is accelerated and customers demand transparency of the brands they buy, it’s important to show accountability for your business’ impacts to your stakeholders. Your sustainability targets come into play here as a key measurement of how you are doing on your journey.

As a result of the changing landscape, reporting is shifting to be more fluid and is becoming a major tool for fashion brands to communicate their sustainable commitments and developments with customers, employees and the wider community. Reporting is moving away from the printed, more formal annual reporting alongside finance information. Reporting now includes more regularly updated, integrated reporting on a brand’s website, or newsletters, videos and social media. There are many ways to communicate the steps you are making big and small.

Some fashion conglomerates are also now dedicating resources to measuring their brands’ impacts more deeply to allocate a financial ‘true cost’ value in order to demonstrate to stakeholders the broader impacts of how their business affects the environment and society.

CUSTOMER ENGAGEMENT

It’s important to engage your customers in your sustainability initiatives as they will be your biggest advocates. Share your sustainability efforts with your customers as part of your marketing strategy and build trust by connecting with their values and motivations.

You will need to adopt a proactive and transparent strategy to let your customers know about the positive ways your business has engaged in sustainable practices. But also be honest about the challenges that you are still working to improve.

Engaging your customers can be done in many ways. You could go for more subtle informative messaging, for example on hangtags or as part of the product’s information your website. Or you could go bolder with communications that are shared through advertising or on social media, which ,drives conversation among your consumer base. Whichever messaging route you choose, remember that unclear, misleading or false information - often described as green-washing - can result in customers losing confidence in a brand and their environmental claims and labels. So it’s essential that your marketing team - even if this is you putting on a different hat! - has a clear understanding of both the issues and your brand’s commitments before they start communicating externally.

EMPLOYEE ENGAGEMENT

As well as communicating with your customers, holding shared values within your organisation is also very important. Your team is the backbone of your business, so engaging them on the journey to sustainable business can have multiple benefits. Communicate your core values to your whole company, even your junior employees, and ask for their ideas and inputs for improvements. Research shows that when employee and company values match, employee loyalty, creativity, quality and accuracy of communication and integrity of decision-making increase!4 Allocating sustainability champions to help you address and succeed in the major challenges will further drive their engagement. Why not also incentivise your employees by adding sustainability KPIs to your staff targets?

COMMUNITY ENGAGEMENT

Engaging with the wider community is also a useful step that can lead to long-term gains. Working with people beyond your customers and employees will help you build brand reputation and spread the message about your work. You may also discover ways in which the wider community can help you achieve your sustainability targets. You might want to engage people in the local community where your company operates, for example your suppliers, local schools, charities and NGOs or even your local authority. And don’t forget the media too!

[ayarenuj]

BUILDING A SUSTAINABLE FASHION BUSINESS

RETAIL STORE OR E-COMMERCE?

How you ultimately make your sale to your customer, whether through physical retail or an online platform, also affects the environment.

Physical retail spaces consume a significant amount of energy, through electricity bills and through all of the necessary visual merchandising that is needed for your products. Simple steps to alleviate this are to opt for a green energy supplier and select energy-efficient lighting and to seek more sustainable sources for your visual merchandising and carrier bags. Do your research for sustainable options in these areas. You may be surprised at the alternatives available.Selling online, otherwise known as e-commerce, might shift your environmental footprint from one aspect of your business to another by negating the needs of the physical shop. For example, if you decide to be a sole e-commerce company then the majority of your impact would likely be related to packaging and customer delivery. To work towards negating this, you could partner with a more energy-efficient and low carbon logistics partner.

PACKAGING & PRESENTATION

How you decide to present and package your goods can also leave a mark on the earth. How do you package your products for shipping? What material is your packaging made of? Is the packaging recyclable? Have you communicated your sustainable values on packaging to your merchandisers or the manufacturers who pack your products?

You can also think about the materials you use to present your products at the point of purchase. Could you minimise the amount of printing for visual merchandising? Could you use more environmentally sustainable options for hangers, hang tags and packaging? Could you re-use any of the materials?

CUSTOMER CARE SERVICES

In recent years, responsible fashion brands and retailers have increasingly been focusing more attention on educating their customers about better consumer care by offering improved care labels and instructions and by adding new services, like take-back services, repair and garment rental, to enhance the sustainability of products. You can also offer customer service options that extend the life of your garments, divert waste from landfills and build brand loyalty.

Like many things, deciding on different customer service options starts at the design stage. You will need to know how your products are being used, cared for and disposed of in order to make more informed decisions during the design stage. Could you design your products to influence how they are being washed, cared, stored, re-used and disposed? Could you create clothes that make repairs easier? Could you design clothes with their end-of-life in mind?