TRUSTED @bbbtrusted-blog - Tumblr Blog

TRUSTED: Spring 2016

Dear colleagues,

It is my pleasure to introduce our new publication TRUSTED. The vision of Better Business Bureau (BBB) is to ensure the presence of an ethical marketplace where buyers and sellers can trust one another. With TRUSTED, we aim to uphold this vision and inspire businesses to do the same through the examples and role models highlighted in this magazine. TRUSTED is an invitation for companies to join us in thinking beyond typical boundaries, to discover what makes a better business.

Ultimately, BBB aims to empower businesses to be the best they can be. TRUSTED highlights stories of people doing just that and it encourages others to follow suit. We encourage you to share these stories, and your own, with a wider circle. TRUSTED is the first in a series of issues created to support and inspire our community, the business community, to reach for new heights and continue to redefine what it means to be a better business.

All the best,

Mary E. Power, CAE, CMP

President & CEO

Council of Better Business Bureaus, Inc.

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Anne Murray, Senior Director of Marketing at Southwest Airlines explains the bold and dynamic heart that is coupled with the Southwest name.

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Go behind-the-scenes of Mary E. Power, President & CEO of Council of Better Business Bureaus, Inc. photo shoot for TRUSTED.

You work hard for your money why not preserve what you've worked so hard for? Remember good things come to those who wait. Making small changes like: saving money, spending wisely, using credit cautiously and protecting personal finances can help you become a savvy consumer. Get ready to learn more about becoming a savvy shopper.

#shopping #small business #savvy #deals #business #consumer #trends #major key #coupons #trending #tip #tips

As if you needed more reasons to love box-subscription services. Entering the box subscription game are companies like Barkbox, Walmart, Birchbox, Adidas, Sephora and Macy’s. Nothing beats coming home to a package especially when it’s made just for you.

#consumer #buying power #purchasing power #bigbox #product #subscriptionbox #monthly subscription #saving #sharing economy

Ads shape our purchasing power now more than ever. By working together, businesses and consumers can leverage the tiny supercomputers we call mobile phones to buy, sell and interact in amazing ways. Share with us some of your favorite online ads.

#internet shopping #mobile #technology #consumers #business #insights #customer #working #advertising #iab #online behavioral advertising #online advertising

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Steven Webb, Director of Community and Communication for Turo discusses the value of trust in the sharing economy.

To consumers, most of the time, your business is more than a place to get products or services. Rather, it is viewed as a human exchange.” The most important thing. “In human relationships, trust comes when the parties attempt to manage their power fairly and demonstrate their willingness to do so.” Companies can win customers by enhancing the humanness of the experience.

#Small Business #consumer insights #consumers #market research #consumer research

"It's funny, the more we become aware of the underlying purpose of our business being about community and helping people to build them, the more our own internal values made sense" Each year many startups launch, but all of them survive. CustomInk's Mark Katz shares some ingredients with us that have played a key role in his company's recipe for success.

#entrepreneur #entrepreneurship #marc katz #small business

What makes a 'better business'? For Amazon, it's customer centricity. "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." - Jeff Bezos, Founder + CEO of Amazon

#better business #small business #consumers #consumer insights #market research #consumer research

Catch up with Jeremy Smith, President of California Pools and winner of the 2015 BBB International Torch Award for Ethics as he discusses his company's code of ethics and what the award means to his team.

#pools #small business #business #landscaping #best places to work #career #work life balance #interview #customer service #California Pools

Since the early 1900s, BBB has been on the forefront of positive marketplace change. From its inception, BBB looked to correct advertising abuses by fighting for truth in advertising and selling. With a focus on consumer education, dispute resolution and business self-regulation, BBB touched local stores and businesses across the nation as well as the likes of Coca-Cola, Whirlpool and Ford.

#bbb #history #consumers #marketplace #trust #government #coca cola

Managing the opportunities and the challenges of IoT. As the IoT world appears to be limitless, are there concerns that are associated with the sky less movement of the smart device takeover?