Ecommerce Freelancer, Kolkata

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7 Top Ways of How Artificial Intelligence Can Boost Your Business Revenue

Howdy Mate!

Do you have any idea about Artificial Intelligence (AI)?

Well, AI is a technology that uses data and algorithms that simplify complicated tasks to give you accurate results. This technology can promote great success when used across diverse industries such as E-commerce, Retail, Healthcare, Manufacturing, and many others. Do you also want to take your business to new heights? Then come have a look at how AI can be used to boost business revenue :

Managing and Sorting Customer Data :

We all know that companies need to collect a vast amount of data. Now, what AI does is, it helps to store, edit, and, organize this data. Google Spreadsheet, MS Excel can store and sort through any kind of data to give accurate results. Linnworks is used by big enterprises to categorize and manage a huge amount of data.

Interactive Chat Process to Generate Sale :

We all know the importance of an interactive website for better customer engagement. Artificial Intelligence technology uses predefined conditions, rules, and events to come up with the most appropriate answers for your customers. Hubspot Live Chat, Intercom, Pure chat are some of the most useful and interactive AI-powered chatbot platforms.

Leads Generation to Boost Sales :

Would you like to know how you can increase your sales through lead generation? AI and machine learning will enable you to identify your target audience, pick appropriate promotional methods from the marketing and sales data to generate leads. MailChimp, Aweber generate leads by sending personalized emails, Craigslist and Zillow give real estate leads, Helium 10 gives e-commerce leads.

Make Better Business Decision

The key to running a successful business is to make the right decisions at the right time. Basic AI systems process huge amounts of data to give you precise information about your rival companies, prices of similar products in the market, generate useful marketing strategies, and so on to help you make the best decisions. Keepa, Google Trend, Google Shopping, and Keyword planner.

Improved Sales Using Predictive Analytics

Having clever business strategies is important o generate more sales? AI can brilliantly suggest your customers with similar or related products based on their searches. AI studies your customer’s search history, preference, purchase habits, and parallelly suggests accurate products to attract their attention. Jungle Scout and AMZ Scout will help you generate more sales through predictive analysis.

Targeting the Audience with Automated Ads

We both know how important it is to get those target audiences to run your business smoothly. AI learning can help you find your target audience by analyzing the data available across various platforms and will direct automated ads towards them. Facebook Ads and Instagram Ads are great ways to reach the target audience.

Manage Payment Processing

Which business doesn’t want to have a smoothly running financial process? Error-free payment transactions, fraud detection, wiping out false declines, all of this is now easy with advanced AI and data science technology. This smart technology can also suggest alternative payment methods to the customers for an uninterrupted user experience. Paypal, Stripe, SecurePay are some really useful AI-powered payment processing software.

Technology is slowly taking over us.  If you want to succeed as a business owner then it stands to be a wise choice to adopt new technologies like AI to automate your work, decrease manual labor, and deduct manual labor costs at the same time.

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Can Artificial Intelligence boost your business and increase your revenue earnings at the same time? Read along to know the key methods to get it done at ease.

Do you want to take your business to a new height with the help of AI?Here I discussed 7 top ways that how AI technology can be used to boost your business .

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Wishing all my associates and their family peace, health, happiness, and prosperity on this Christmas eve - Merry Christmas.

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7 Reasons Why Digital Marketing Is Important In The  COVID19 Situation

The COVID-19 outbreak has deeply affected our ways of life and the way we do business. To flourish one’s business, today more and more brands are focused on building an exclusive online brand image. Yes, you guessed it right Digital Marketing is the most important and the only procedure in this COVID-19 situation. 

Firstly, it is swift and tactful. Now is the time for adopting adaptable marketing strategies. The digital experts can swiftly announce campaigns and operate resources at the very comfort of any smart devices. This comes to great advantage when living in such unpredictable economic circumstances. Digital marketers come loaded with a bunker filled with advanced marketing skills and a lot more. The second reason being ‘cost-effectiveness’. In comparison to the other methods of marketing, digital marketing is one of the most budget-friendly options. This marketing method stands out to be a great option for small business owners. Speaking in numbers, it has been estimated that by 2021 the amount that will be spent on digital ads will amount to $375 billion. This clearly depicts that digital marketing includes less expenditure and also exclusively promotes business growth.

Thirdly, digital marketing stands to be the ultimate future. Taking into consideration this internet era, the services of digital marketing is highly appreciable as well as beneficial. For instance, let’s take Amazon into consideration. This eCommerce portal surely faced some serious issues during the COVID-19 outbreak, however, the customers were never able to abandon Amazon completely. The services of digital Marketing also go a long way after serving eCommerce, take for example food delivery. Fourthly, this stands to be an effective way for maintaining brand reputation. Based on statistical data 90% of today’s population depends on e-shopping and digital marketing is what makes it that easy and simple to use. Make sure to build a good internet brand image. Work efficiently on keeping both your present and initial customers exceptionally attracted to your brand and happy with your service. Moving on, list your products under popular sites and sell beyond your local territory. 

Fifthly, digital marketing can bring in more customers. Attracting multiple targeted audiences is a child’s play when it comes to digital marketing. Interaction becomes very simple and effortless to carry forward. Actively engage different social media platforms and in messaging, commenting, or even reviewing your own items and services. Develop the art of keeping your customers happy and keep them coming back for more. This will eventually lead to an increase in your sales. Sixthly, this way of marketing enjoys more accessibility via mobiles and other gadgets. A huge ratio of the population is constantly using the mobile and the internet as well. As per research, it was found that around 51% of customers come across different brands while surfing the web. Approximately 100 million people use smartphones, hence, attracting your targeted audience via digital marketing becomes a lot easier. Make sure your brand has access to good mobile responsiveness, and you are good to go. Lastly, through this medium one can actually measure one’s rate of progress. Digital marketing offers appropriate KPI’s that can gauge your success rates. Now, you can easily estimate how well your advertisements are doing with just a glimpse of the in-built reports. Exercise your skills to efficiently understand the success rate of your marketing campaigns. Digital marketing enables you to alter your ways, stop it, boost it, and customize it as per one’s requirement. 

To conclude, if y ou are a businessman and you need to understand that this situation is temporary, it is not going to last forever. Hence, your business needs to go on and that too successfully. Make the most of this period, deeply indulge in digital marketing, and focus on retaining your brand’s presence. Define and redefine your strategies, attract your targeted audience, strengthen connections, and build trust. 

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7 Reasons Why Digital Marketing Is Important In The  COVID19 Situation

The COVID-19 outbreak has deeply affected our ways of life and the way we do business. To flourish one’s business, today more and more brands are focused on building an exclusive online brand image. Yes, you guessed it right Digital Marketing is the most important and the only procedure in this COVID-19 situation. 

Firstly, it is swift and tactful. Now is the time for adopting adaptable marketing strategies. The digital experts can swiftly announce campaigns and operate resources at the very comfort of any smart devices. This comes to great advantage when living in such unpredictable economic circumstances. Digital marketers come loaded with a bunker filled with advanced marketing skills and a lot more. The second reason being ‘cost-effectiveness’. In comparison to the other methods of marketing, digital marketing is one of the most budget-friendly options. This marketing method stands out to be a great option for small business owners. Speaking in numbers, it has been estimated that by 2021 the amount that will be spent on digital ads will amount to $375 billion. This clearly depicts that digital marketing includes less expenditure and also exclusively promotes business growth.

Thirdly, digital marketing stands to be the ultimate future. Taking into consideration this internet era, the services of digital marketing is highly appreciable as well as beneficial. For instance, let’s take Amazon into consideration. This eCommerce portal surely faced some serious issues during the COVID-19 outbreak, however, the customers were never able to abandon Amazon completely. The services of digital Marketing also go a long way after serving eCommerce, take for example food delivery. Fourthly, this stands to be an effective way for maintaining brand reputation. Based on statistical data 90% of today’s population depends on e-shopping and digital marketing is what makes it that easy and simple to use. Make sure to build a good internet brand image. Work efficiently on keeping both your present and initial customers exceptionally attracted to your brand and happy with your service. Moving on, list your products under popular sites and sell beyond your local territory. 

Fifthly, digital marketing can bring in more customers. Attracting multiple targeted audiences is a child’s play when it comes to digital marketing. Interaction becomes very simple and effortless to carry forward. Actively engage different social media platforms and in messaging, commenting, or even reviewing your own items and services. Develop the art of keeping your customers happy and keep them coming back for more. This will eventually lead to an increase in your sales. Sixthly, this way of marketing enjoys more accessibility via mobiles and other gadgets. A huge ratio of the population is constantly using the mobile and the internet as well. As per research, it was found that around 51% of customers come across different brands while surfing the web. Approximately 100 million people use smartphones, hence, attracting your targeted audience via digital marketing becomes a lot easier. Make sure your brand has access to good mobile responsiveness, and you are good to go. Lastly, through this medium one can actually measure one’s rate of progress. Digital marketing offers appropriate KPI’s that can gauge your success rates. Now, you can easily estimate how well your advertisements are doing with just a glimpse of the in-built reports. Exercise your skills to efficiently understand the success rate of your marketing campaigns. Digital marketing enables you to alter your ways, stop it, boost it, and customize it as per one’s requirement. 

To conclude, if y ou are a businessman and you need to understand that this situation is temporary, it is not going to last forever. Hence, your business needs to go on and that too successfully. Make the most of this period, deeply indulge in digital marketing, and focus on retaining your brand’s presence. Define and redefine your strategies, attract your targeted audience, strengthen connections, and build trust. 

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“5 days Shipping”

Nataman uses a standard national shipping process for safe and secure shipping. Shipping and delivery are the most essential aspects when it comes to eCommerce. It is perhaps an intrinsic part of the whole system. Without it the entire process of supply chain management becomes ineffectual. The chief objective of an online business is the timely and coherent delivery of products to the end-customers. Nataman aims to deliver its products to the customers within a maximum stretch of 5 days, which also reduces/minimizes your shipping costs.

Step One, Order Processing:

Order processing refers to a set of activities that are required to process the order placed by the customers. Every purchase is fastened to a certain order and tracking ID for the item to be delivered. Independent teams have contrasting tasks to perform in processing the order. The production and logistics team closes the purchase order, updates the inventory, and assigns the tasks to the team that leads the packaging and delivery.

Step Two, Order Packaging:

The next step that follows is to pack the items accurately before the ultimate shipping. Did you know that packaging has a two-fold purpose? Firstly, it prevents the item from getting vandalized, and secondly, it also contributes to creating a good brand value. Some of the standard/ quality packaging options include packets, boxes, envelops, and others. The packaging is mainly done based on the type of item we are delivering.

We always aim to make our packaging user-friendly and less cumbersome. However, we also keep in check that the packaging is sturdy and durable enough to prevent the product from damage at the time of transit. Our brand logo is distinctly visible on the package allowing for an increase in brand value and retention.

Step 3: Logistics and Delivery

This step is the most vital of all. We go through a reliable logistics procedure for seamless and timely delivery to our dear customers. We take special care when employing or partnering with a reliable and reputed third-party logistics or courier agency, for the efficient running of the process. They deliver the items securely and appropriately to you on our behalf. eCommerce giants like Amazon have their own logistics division to deliver their respective orders. We, on the other hand, opt for online shipping aggregators like Delhivery and Ekart, India’s largest B2B & B2C Logistic courier service provider.

Step 4: Returns

Last but not the least, a huge part of shipping also deals with processing returns. After any of our customers return the items due to any particular reason, the logistics agency ships it back to the retailer, and the returns process thus begins. Based on the return terms and conditions, the refund is then processed and executed.

With the increasing popularity of the digital platform, today has led to the rapid growth of eCommerce in today’s world. With the trend of innovative shipping techniques coming almost every day, it is expected to benefit both the businesses and our dear customers.

Taking care of and methodically carrying out the above mentioned four steps efficiently, we securely deliver your products within 5 days at the most.

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7 Reasons Why Digital Marketing Is Important In The  COVID19 Situation

The COVID-19 outbreak has deeply affected our ways of life and the way we do business. To flourish one’s business, today more and more brands are focused on building an exclusive online brand image. Yes, you guessed it right Digital Marketing is the most important and the only procedure in this COVID-19 situation. 

Firstly, it is swift and tactful. Now is the time for adopting adaptable marketing strategies. The digital experts can swiftly announce campaigns and operate resources at the very comfort of any smart devices. This comes to great advantage when living in such unpredictable economic circumstances. Digital marketers come loaded with a bunker filled with advanced marketing skills and a lot more. The second reason being ‘cost-effectiveness’. In comparison to the other methods of marketing, digital marketing is one of the most budget-friendly options. This marketing method stands out to be a great option for small business owners. Speaking in numbers, it has been estimated that by 2021 the amount that will be spent on digital ads will amount to $375 billion. This clearly depicts that digital marketing includes less expenditure and also exclusively promotes business growth.

Thirdly, digital marketing stands to be the ultimate future. Taking into consideration this internet era, the services of digital marketing is highly appreciable as well as beneficial. For instance, let’s take Amazon into consideration. This eCommerce portal surely faced some serious issues during the COVID-19 outbreak, however, the customers were never able to abandon Amazon completely. The services of digital Marketing also go a long way after serving eCommerce, take for example food delivery. Fourthly, this stands to be an effective way for maintaining brand reputation. Based on statistical data 90% of today’s population depends on e-shopping and digital marketing is what makes it that easy and simple to use. Make sure to build a good internet brand image. Work efficiently on keeping both your present and initial customers exceptionally attracted to your brand and happy with your service. Moving on, list your products under popular sites and sell beyond your local territory. 

Fifthly, digital marketing can bring in more customers. Attracting multiple targeted audiences is a child’s play when it comes to digital marketing. Interaction becomes very simple and effortless to carry forward. Actively engage different social media platforms and in messaging, commenting, or even reviewing your own items and services. Develop the art of keeping your customers happy and keep them coming back for more. This will eventually lead to an increase in your sales. Sixthly, this way of marketing enjoys more accessibility via mobiles and other gadgets. A huge ratio of the population is constantly using the mobile and the internet as well. As per research, it was found that around 51% of customers come across different brands while surfing the web. Approximately 100 million people use smartphones, hence, attracting your targeted audience via digital marketing becomes a lot easier. Make sure your brand has access to good mobile responsiveness, and you are good to go. Lastly, through this medium one can actually measure one’s rate of progress. Digital marketing offers appropriate KPI’s that can gauge your success rates. Now, you can easily estimate how well your advertisements are doing with just a glimpse of the in-built reports. Exercise your skills to efficiently understand the success rate of your marketing campaigns. Digital marketing enables you to alter your ways, stop it, boost it, and customize it as per one’s requirement. 

To conclude, if y ou are a businessman and you need to understand that this situation is temporary, it is not going to last forever. Hence, your business needs to go on and that too successfully. Make the most of this period, deeply indulge in digital marketing, and focus on retaining your brand’s presence. Define and redefine your strategies, attract your targeted audience, strengthen connections, and build trust. 

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Ecommerce Support Services

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Key Services: ✔️Supplier Management ✔️Listing Management with Q/C ✔️Marketplace Account Management ✔️Customer Support ✔️Managing Business with Customized CRM

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Top 5 Reasons To Hire Freelancers Over Agencies For Back-end Support Of Your Small Business

If you are in search for good quality work at a lower cost, deducting all the inconveniences involved in getting backend support for a small scale business, then a freelancer is the better choice here. It comes with a lot more benefits and a lot less hassle.

A freelancer can provide excellent backend support and handle the backend work professionally for your business when it is smaller in size and in need of cutting down costs from almost every aspect. It is wiser to hire a freelancer rather than an agency to support your business at a tender age. 

Here are the top 5 reasons to hire Freelancers Over Agencies For Back-end Support...

Get-Service at your own convenience

A freelancer can work for any flexible hours. He is not inbound within office hours, and his daily hours are not also fixed to certain numbers like an agency office. Stretching hours in a day in an emergency is much easier, flexible and cheaper with a freelancer.

Cut down your costs

At the starter level, all your investments would concentrate on direct expenses. Hiring a freelancer means switching responsibilities to an expert at a competitive rate rather than an agency. It's even cheaper if the freelancer is hired from Asian countries. 

A freelancer does as he is ordered to do

While hiring a freelancer to do the backend support role job, just send him the instructions, he works according to your unique business style. Such would not have been the case when hiring an agency as they have their own style of operating.

Easy to Hire & Fire, hire a freelancer who sells what he is good at

They are focused on a specialized and particular field. All you have to do, just hire the right person for your purpose. And even, if you don’t like the work done by him, you can Fire him at any time. Yes, it’s that easy. When working with freelancers you have the freedom to hire and fire as many freelancers you want to. No documentation and similar paper works are involved.

Quality and quantity guaranteed

You may know many professionals from the IT support sector during the recession lost their job and freelancing for their bread. There are many creative workers who do not fit in any organization’s frame but love to work independently. So if you are hiring freelancers it is not like that you are going to negotiate with the quality of your worker. Also, their anytime stretching ability ensures a good number/volume of work at the end of the day.

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Essential Things To Be Aware Of While Working From Home

WFH can be easier if all the above are maintained cautiously. Needless to say, it is more and more challenging to get an office-like environment at your home. Still, at the same time it is the best ever way to make money from home without getting any daily transport hazards.

Work From Home is a type of remote job which can be accessed from any preferable place with ease. An employee or a freelancer both can be a part of this WFH. Needless to say, this type of remote job tends to gain more productivity with better work-life balance. As of now more than 5% of workers from the US work from home. However, working at the office is much more advantageous than that of home. There are some precautions to maintain before starting a perfect remote job. 

As there is no way to communicate face to face with your workforce, telecommunicating equipment are the essentials that will help you to gear up your remote operation. A laptop, wifi-connection, conference speaker, webcam, headphone, printer, charging devices and last of all a comfortable chair and desk are the primary needs indeed. In maximum cases, for an employee, all the gadgets are provided by their corresponding offices. 

A remote job actually depicts an online job. So, internet connection and VPN are the first issues when the laptop is ready. It's better to connect with a cable network rather than connecting with a phone because the fastest streaming network is always preferable. Actually the needed network speed depends on the type of online work. Simply surfing on the web, emailing, social networking or playing moderate video hardly need a speed of 25Mbps speed/sec. And in case of doing all the above along with accessing the live streaming video, large file sharing, playing 4k streaming games, speed of 50-120Mbps speed/sec is needed desperately. 

The quality of work depends on the worksource, for whom a freelancer or an employee is working for. In the case of an employee, this is absolutely OK for work from home. But from a freelancer’s side, it's quite difficult to choose a reliable client. In many cases, it has been seen that the freelancers who have not concerned about their client’s authenticity, have faced extreme levels of scams. 

As the term is working from home, it's obviously usual to have a perfect home environment to work. In a room with a dedicated workspace can structure the day like in an office. To come up with a fruitful result it's necessary to allow no-one to disturb while working. A room with fresh inside, well-ventilated, pollution-free and far from noise is ideal to work with 100% concentration. 

The biggest thing above all is your health. All the works can be done in a great way if health is vigorous. It is good to feed yourself on every break whenever you are hungry as empty stomachs can cause other health hazards. It will also be a wise thing to avoid smoking as the infectious virus mostly attacks the lungs. If a daily exercise can be done for a certain time then nothing is better than this to get the body fit. And yes, to maintain good health, good food is required to get energized and keep the brain focused toward allotted work. Especially in this ongoing quarantine period, maintaining a healthy diet chart is always recommended to keep the immune system pumped up. 

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Amazon/eBay Back-end Support

Amazon and eBay are the largest ongoing marketplaces also increasing their popularity spontaneously day by day in American and European markets. So, if a merchant thinks to sell her/his product in a global online marketplace, either or both Amazon and eBay could be the best options for them. Although, to be a successful seller, it is not enough to be a part of Amazon or eBay. Your store and the products should be properly chosen and optimized which a freelancer can stand to be a solution by making your store lucrative and managed.

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Amazon/eBay Back-end Support

Amazon and eBay are the largest ongoing marketplaces also increasing their popularity spontaneously day by day in American and European markets. So, if a merchant thinks to sell her/his product in a global online marketplace, either or both Amazon and eBay could be the best options for them. Although, to be a successful seller, it is not enough to be a part of Amazon or eBay. Your store and the products should be properly chosen and optimized which a freelancer can stand to be a solution by making your store lucrative and managed. 

Amazon/eBay Marketplace based Product Research:

If you are a merchant and want to sell your product from Amazon or eBay marketplace you have to be utmost careful about the product to be listed. But before listing a product on Amazon all you have to do a proper Amazon or eBay based product research, because amazon and eBay do not accept every kind of products to sell from their domain. An experienced freelancer can help you out with the proper product research ideas and can do it all for you.

Inventory Control:

If you are an online merchant and have plenty of products in your store, you must arrange those in a particular category or niche, otherwise it may make a mess. Sometimes due to some other business pressure you are unable to maintain your store properly. In that case you can rely upon a proficient freelancer, who will take care of your store on your behalf. Not only store but also take care of your product stock, product variant, etc.

Marketplace Management:

Almost all Ecommerce or online marketplace have two types of sales model, one if Dropship and other is TBA. In the dropship model a seller doesn't have to worry about. But in the TBA model, It's a huge responsibility and difficult to be managed by a single hand. The TBA Model of Amazon is known as FBA. An efficient freelancer can handle all the given duties like store management, customer support, etc.

Social Media and SEO:

The essential thing is to reach the product to your targeted audience. So all you need to promote your product through Social Media or SEO. An expert freelancer can do both types of promotion according to your need.

CSR: 

To run a business with a great hike you have to take care of your customer queries regarding product, shipping, refund, return, etc. And a customer query can come to you at any global time. This is the benefit of hiring a freelancer. A freelancer is available for 24x7 to answer your customers. They can provide you email support, chat support and voice support as well.

Store Management:

A freelancer can redesign your Amazon/eBay store to make it more attractive. If a customer visits your online store to look through all your products, that may affect the buyer's mind.

A huge selling potential may come if you sell your products on Amazon or eBay. The backend of these two marketplace have flexible infrastructure, that you can get there everything you need to do a business. You can even manage credit card processing through the back-end.

Amazon/eBay Back-end Support

Amazon and eBay are the largest ongoing marketplace and also increasing their popularity spontaneously day by day. So, if a merchant thinks to sell her/his product in an online marketplace, both Amazon and eBay could be the best option for them. Although, to be a successful digital marketer, it is not enough to be a part of Amazon or eBay. Your product should be optimized. You can optimize your products in different ways. These are:

Case Study:

The first thing one has to think about is who are the targeted customers and what are the products they want to sell. Before starting product research, you have to look after many things to get a fruitful result ultimately.

A multifunctional product which is easily portable and adjustable attracts more customers compared to a single use product. So it is better to choose a product that can be used variously.

Product selection must be done by comparing the price of that product and should go through the average marketplace price.

Choose those products which are already in trend in local, google and marketplace as well.

The other major part to run an ecommerce business smoothly is your supplier countability. Supplier ratings, the supplier duration in marketplace, the ratings they got, the product ratings and review of that particular supplier, how they manage their product shipping and their communication frequency, all tremendously affect your online business. Therefore you need a good supplier to avoid all the hindrance.

You also have to keep in mind whether the product is profitable or not.

Now, you can finalize your product if you go through all these procedures and upload your product. 

Customer Support:

An ideal Customer Support can derive good customer reviews which improves the selling. From answering all the customer queries via message to manage return and refund process all can be managed in a single store, Shopify. Massaging process done via different CRM technologies like Zendesk, Xsello, Hubspot, Salesforce, etc.

It includes:

Marketplace massaging, CRM messaging, email and chat support, voice call support.

Handling product queries, shipping queries

Refund with return and refund without return also can be managed here.

Offer, combos and stock management of products.

SEO and Social Media Management:

If the products don't reach the targeted customer your all work will remain unfinished.The last essential thing to do is the promotion of the product of your store. Before stepping into product promotion you have to think first who is your target audience, what is there age, sex, the demographic are they are living, religon, generation and so on. This promotion has various ways to get more and more audiences. Those are: 

SEO: It includes both the off-page SEO and on-page SEO. Off page SEO includes all the submission parts regarding a product or regarding a category or niche. It comprise Article submission, Blog Submission, PPT Submission, Image Submission and Forum Submission as well. And in terms of On-page SEO, one can edit the back-end to manage the title, description, tags, images with the use of well volumed keywords to get traffic on websites.

Social Media: Social Media is the most powerful platform to get plenty of customers in a very short time. Customer attraction is not a very easy thing. The posting content should be attractive with creative designs with the short content about it. The top Social Media Platforms to advertise your products are Facebook, Twitter, Instagram, Pinterest, Tumblr, etc. 

A huge selling potential may come if you sell your products on Amazon or eBay. The back-end of these two marketplace have flexible infrastructure, that you can get there everything you need to do a business. You can even manage credit card processing through the back-end.