The first advertisement, states that “The chef does everything but cook—that’s what wives are for!” It is promoting the injustice and prejudice towards women. ‘Prejudice is natural’ is one of the 5 Tenets of Injustice. It is shown in the advertisement how it is only natural for wives (or women) to cook even if their spouse is a chef.
The second advertisement, states that “Sure, we want her to be pretty...don’t you? That’s why we look at her face, her make-up, her complexion, her figure, her weight, her legs, her grooming, her nails and her hair.” It is promoting injustice towards women who are not physically attractive based on their standards. ‘Exclusion is necessary’ is the tenet of injustice presented. It is shown in the advertisement how there is a need to exclude women that do not fit their standards in terms of face (beauty), complexion (race), figure, weight and legs (body concerns) to pick only the ‘one that qualifies’ as their stewardess.
The third advertisement, states that “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect make sure you’re in a Starbucks.” It is promoting injustice towards people who cannot afford Starbucks, or those part of the lower class. ‘Elitism is efficient’ is the tenet of injustice here. It is shown in the advertisement how only the rich can afford a coffee that is perfect—Starbucks, which is efficient for them, and the coffee of those who can’t afford it aren’t perfect.
I felt both privileged and oppressed. As a woman, I feel oppressed because I can still see the backwards thinking of some people that belittles women, makes them stay at home instead of doing real jobs, or sets a certain standard that not every girl can achieve, which leads most to feel insecure. On the other hand, I feel privileged because although I don’t regularly go to Starbucks and spend my money on it, I can do so every once in a while, which not a lot of people would do because it is expensive and impractical.
I can utilize my human agency by promoting women’s rights and body positivity. Our rights as women should be heard, so people can know that we are capable of tough jobs just as much, and we shouldn’t be boxed in a 50′s concept of a stay-at-home girl. Promoting body positivity is also important, especially for those that are struggling with eating disorders, trying to fit a standard set by the society. I really can’t do anything about the Starbucks advertisement, aside from sharing them my sentiments about it.















