Blue Cipher

Official Tumblr for BlueCipher.org

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Creating a consistent brand identity across different channels in different context isn't easy. As the goals is to stir away from creating a me too identity system. An identity that customers can easily identify and relate with. How do we do this? The solution is to connect each element back to one main theme, which is the brand's MISION. Doing this prevents the brand from being perceived as another commodity brand. Got some other ideas? Share them in the comments. ________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #consumerpackagedgoods #marketingonline #ecommercebusiness #bluecipher #brandagency #marketing #brandstrategy #brandguideline #direct-to-consumer #marketingstrategy #digitalmerketer #personalbrand #marketingblog #businesstips101 #ceomindset #biztip #ceo #businessstrategy #buineessdvisor #brandstrategist

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📍 THE INVINCIBLE SPACE FOR BUILDING A TRIBAL BRAND📍 Nowadays, businesses and brands seem to always focus on the trends, new features, benefits and leaders when they consider entering a market. Whereas there's a free space that's invincible to them. A space to build a unique brand between the market leaders. It's a space for building new market in the the existing one. "Companies need to think like artists when entering new markets." - @marty_neumeier You need to see what's unseen - not what's there, but what's actually missing. #brandstrategists #businesstips101 #ceomindset #biztip #marketingstrategy #brandstrategy #ux #userexperience #ceo #businessstrategy #businessadvisor

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Sure, you have to stay ahead of the competition but you still have to remember that throwing away your heritage is like throwing away your identity. And for that, you might just start loosing customers. Because you have just discarded what makes the relate to you in the first place. Instead, incorporate innovative ideas into your business and see customers appreciate your brand. ___________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #Ecommercebrand #ecommercestore #bluecipher #brandagency #marketing #brandstrategy #brandguideline #direct-to-consumer #marketingstrategy #digitalmerketer #personalbrand #marketingblog #businesstips101 #ceomindset #biztip #socialnetworks https://www.instagram.com/p/CKUWPBzAGwQ/?igshid=1reqk6eh36soq

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Does your brand walk the talk? After promising to offer certain value when promoting your product or services, were customers expectations met with what you delivered? Do they come back for more? Do they give a positive feedback to show they are satisfied? If not, then you need to walk the talk(better). ______________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #Ecommercebrand #ecommercestore #bluecipher #brandagency #marketing #brandstrategy #brandguideline #direct-to-consumer #marketingstrategy #digitalmerketer #personalbrand #marketingblog #ceo #entrepreneur #entrepreneurminds #businesstips101 #ceomindset #biztip #socialnetworks https://www.instagram.com/p/CKPQOuogQX6/?igshid=jhy5gzh5bkmu

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The good grips brand has grown stronger with every brand extensions while others lose focus and confuse their customers with bad brand extensions. How focused are you with your brand extensions? Share you thought 💭 with s through the comment and let's know how you approach your brand extension. __________________________________ #ux #uxinspiration #uxinspiration #uxdesigner #userexperiencedesigner #uxbrainy #freelancer #dailyux #branddesign #brandconsultant #branding #brandidentity #branddesigner #uxdesign #bluecipher #ceomindset #biztip #marketingstrategy #userexperiencedesigner #userexperience #userexperiencedesign #businesstips #ceo #website #webdevelopment #webdeveloper #websitedesigner (at Burlington, Ontario) https://www.instagram.com/p/CJrcdsJAfJV/?igshid=uvuh8brznh9z

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What keeps your customers coming back for more is the gut feeling that they have around your products or services. Marketing matters a lot since it's how we spread the word but the word itself needs to be clear and well positioned. Is there something we're leaving out? Share your insights with us about what keeps customers coming for more. ________________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #consumerpackagedgoods #marketingonline #marketingdigital #bluecipher #brandagency #marketing #brandstrategy #brandguideline #marketingstrategy #digitalmerketer #personalbrand #marketingblog #businesstips101 #ceomindset #ceolife #ceolifestyle #ceo #marketingblog #biztip #btcbrands #socialnetworks #customersexperience #customerservice #brandingdesign #branddesigner (at Burlington, Ontario) https://www.instagram.com/p/CJb9MtSAZdx/?igshid=qviquatxxxav

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The BILLION DOLLAR BRAND - BURBERRY After lowering their prices in the ‘90s and signing on too much license, what’s supposed to be a luxury brand was being worn by low class obnoxious individuals. In fact, the behaviour associated with the brand got so bad that wearing Burberry was banned from pubs in the UK. They were once again able to portray a good brand image by changing the public perspective. Surely, a simple change in logo would not be all the high fashion streetwear brand had to do to maintain the aristocratic vibe on which it built its reputation. Burberry went further by designing a completely new monogram. Using the interlocking TB letters to pay homage to Thomas Burberry and features a vibrant color scheme that still resembles that of the legendary Nova Check. This lets it tap into the new trend of luxury streetwear, while still reminding people of its long history of prestige and exclusivity. Once again, they became known as high fashion. Interested in more rebranding case studies? Get in touch for and questions. ____________________________________ #ux #branding #uxinspiration #websitedesign #designer #websiteconsultant  #uxbrainy #freelancer #dailyui #dailyux #webdesigner #uxui #uidesign #uxdesign #bluecipher #biztip #marketingstrategy #userexperiencedesigner #userexperience #userexperiencedesign #businesstips #ceomindset #ceolife #ceolifestyle #ceomillionaires #webdevelopment #webdeveloper #websitedesigner #rebranding #burberry https://www.instagram.com/p/CJZUq3eAsGa/?igshid=2bchpe47wxy2

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According to @marty_neumeier Creating a Brand is all about bridging the GAP between CREATIVE DESIGN and BUSINESS STRATEGY. Think about the feeling you get when you think of @apple. You feel that the #brand is irreplaceable. That's because the brand is unique and not generic. It's a charismatic brand. Leveraging the opportunity to bridge the GAP that exists between #Business and #Design would help create a charismatic brand. A brand for which people will believe that there's no replacement for. Are you bringing the GAP or not. The answer to this question will determine if your brand is steering towards being charismatic or not. ______________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #identitydesigner #brandidentitydesigner #brandidentitydesign #bluecipher #brandagency #marketing #brandstrategy #brandguideline #thebrandgap #thebrand #apple #charismaticbrand #genericbrand #uniquebrand #martyneumeier #bluecipher (at Burlington, Ontario) https://www.instagram.com/p/CJO_H7KAr8R/?igshid=aeojnh94hgkx

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Every design has a goal, and by choosing the right font, you're going to inspire the right emotional response in your audience. This will empower you to hit that goal. _____________________________________ #ux #ui #uxinspiration #uiinspiration #websitedesign #webmaster #design #pixelwebworks #uxbrainy #freelancer #dailyui #dailyux #webdesigner #websitebuilder #websitebrainy #uxui #uidesign #uxdesign #bluecipher https://www.instagram.com/p/CJLwDlpgwD8/?igshid=6z6oi486fwkm

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Considering how technology has shaped methods we use to expand our businesses, carefully curated content strategy, study of customer's profile, competitive and comparative analysis and market research has made it possible to come up with a consistent marketing strategy. What are your methods of reaching out to customers digitally? Is there something I'm leaving out? Share your thoughts and ideas with us in the comments section below 👇. _____________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #Ecommercebrand #bigcommerce #ecommercestore #Ecommerceshop #dtcbrands #bluecipher #marketingstrategy #marketingAgency #marketing #brandstrategy #brandguideline #direct-to-consumer #marketingstrategy #digitalmerketer #personalbranding #personalbrandcoaching #marketingblog #businesstips101 #ceomindset #biztip #btcbrands #socialnetworks #entrepreneurspirit #entrepreneurship

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Make user's journey with your brand shorter and less time consuming with the use of a single web page instead of making them click through multiple pages before getting a chance to use a Call to Action button. Make it minimal, make it simple. For more tips of improving your business online presence and user experience, follow @bluecipherite. Like, leave a comment and share if you like this. Feel free get in touch for business inquiries and questions ____________________________________ #ux #ui #uxinspiration #websitedesign #webmaster #designer #websiteconsultant  #uxbrainy #freelancer #dailyui #dailyux #webdesigner #websitebuilder #websitebrainy #uxui #uidesign #uxdesign #bluecipher #ceomindset #biztip #marketingstrategy #userexperiencedesigner #userexperience #userexperiencedesign #businesstips #ceo #website #webdevelopment #webdeveloper #websitedesigner https://www.instagram.com/p/CJHOVImAwAC/?igshid=12yr9agu5m56k

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Make user's journey with your brand shorter and less time consuming with the use of a single web page instead of making them click through multiple pages before getting a chance to use a Call to Action button. Make it minimal, make it simple. For more tips of improving your business online presence and user experience, follow @bluecipherite. Like, leave a comment and share if you like this. Feel free get in touch for business inquiries and questions ____________________________________ #ux #ui #uxinspiration #websitedesign #webmaster #designer #websiteconsultant  #uxbrainy #freelancer #dailyui #dailyux #webdesigner #websitebuilder #websitebrainy #uxui #uidesign #uxdesign #bluecipher #ceomindset #biztip #marketingstrategy #userexperiencedesigner #userexperience #userexperiencedesign #businesstips #ceo #website #webdevelopment #webdeveloper #websitedesigner https://www.instagram.com/p/CJHOVImAwAC/?igshid=12yr9agu5m56k

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❤️This is for the creative❤️ As a designer, developer, writer or even a brand designer and strategist, using the minimalistic approach is the best a priority. Make the user's journey simple for them not to get confused or lost along the way. Developers be like "I'm gonna make the web 4.0" and they we go ahead an create a complete disaster. Writers be like "I'm gonna write a long article about..." then we end up with a writeup full of tautology and passive voice. The goal is to communicate with the user or audience and solve the problem with minimalistic approach. Remember, "LESS IS MORE". (at Burlington, Ontario) https://www.instagram.com/p/CJEcpwpA70P/?igshid=ivragoegr6km

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Unified Commerce is based around the concept of recognizing your customers when they purchase online, in-app, or in-store with your unified integrations. By recognizing your customers, you can provide them with better purchasing experiences, such as: Cross-channel transactions: More convenient refund options, the ability to capture payments from anywhere. Cross-linked loyalty: A loyalty or rewards program linked to your customer's credit or debit card. Digital receipts: Provide receipts through email. Customer surveys: Get immediate feedback on whether your service has met expectations, directly on your terminal. However, thinking about the best way to to provide a better user experience for your customers through payment options could go a long way as you don't want to fumble with your integrations. Consult an expert with a good understanding of user experience to know your stand and where to get started. However if you're sure you have a clear picture of the situation, you can get started with @adyen unified payments solution. #ux #ui #uxinspiration #userexperience #dtcbrands #bluecipher #brandagency #marketing #brandstrategy #ux #uxinspiration #websitedesign #userexperiencedesigner #uxbrainy #freelancer #uxbrainy #freelancer #dailyui #dailyux #uxui #uidesign #uxdesign #ceomindset #biztip #businesstips #ceo #ecommerce #adyen #unifiedcommerce #omnichannel https://www.instagram.com/p/CJBseuOgiSX/?igshid=180mhutzgn1fq

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Don't be swayed by the hype, focus on the goals you set out to achieve with your campaigns and see to it that it converts. However, don't forget to appreciate your audience for their support support by making celebrating them as your reach special milestones. Feel free to talk to us and ask questions about website design, brand identity design and strategies. _____________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #dtcbrands #bluecipher #brandagency #marketing #brandstrategy #brandguideline #ux ui/UX #uxinspiration #websitedesign #webmaster #uxbrainy #freelancer #dailyui #dailyux #webdesigner #uxdesign #personalbrand #businesstips101 #ceomindset #biztip #businesstips #designtips #userexperience #userexperiencedesign (at Burlington, Ontario) https://www.instagram.com/p/CI-8rcyARi1/?igshid=1iqvqg2pw9l2o

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❤️Read the caption❤️ It's always been tough, but it gets extra tough when what you're going through keeps you from getting things done. We find it really hard to come up with ideas when we're sad. Coming up with something unique, getting creative in our own ways when down in our feels becomes difficult, and that makes us sad 😔, frustrated 😤 or depressed 😞. Imagine having a client's project to take on for the day or week, surely you'd need your genius to come to rescue, but when it doesn't, we result to other measures to prevent things from getting messy. The challenge... This was the case with me 2 months ago. I found it extremely difficult to come up with a consistent content strategy for the blog and social media channels. The Solution... To bounce back from the "drought of ideas", I doubled the task by opening a personal #instagram account to build my #personalbrand. Since the @bluecipherite page used to be a personal acc, there was a need for another one for myself. Knowing better that the challenge is doubled with the personal and startup brands to manage, the task gave me a sense of responsibility, to get up, dress up and show everyday by putting something out there - without paying attention to the likes, comments and all the mentions. Accompanied with #inspiration from @redona.dida, @age_of_attitude and others, I started a daily working routine and #SHOWYOURFACE challenge. The workout uplifts my spirit from early in the morning, while the #SHOWYOURFACE challenge I run on my #IG acc @selfmaderidwanullah helped increase my confidence, courage and self love. During the "drought of ideas" period, I got through each day in a piece by expanding my mind with Redona's carousels. When feeling really frustrated from coding, I'd run to the #playstation4 and play some games, when that doesn't work, I result to watching #kdrama. Those are measures I took when it was too tough to take in. Bottom line To whomever is going through something like this or something different, YOU'RE NOT ALONE AND YOU'VE NEVER BEEN ALONE. STAY STRONG 💪, FOR THERE'S NO ONE STRONGER THAN YOU ARE, BECAUSE YOU ARE EXCEPTIONAL AND THERE'S NO ANY OTHER VERSION OF YOU OUT THERE. (at Ontario Canada) https://www.instagram.com/p/CI8m0JLAYGf/?igshid=194q4rei4lmuv

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It's no cliche when said the a business’s website design is a reflection of your its brand identity. Imagine yourself walking into a restaurant with dusty table, slippery floors, dangling bulbs and broken TV. You'd like to leave as soon as possible, without even trying their food. After such a terrible experience, who cares if the food is good or not. According to Google lighthouse, The BBC has seen a loss of 10% of their users for every extra second of page load, while rebuilding Pinterest pages for performance increased conversion rates by 15%. Broken links, oversized images and other website functionalities not working well will make customers mostly likely not to return. Use website monitoring softwares to monitor your website performance and see when customers encounter problems that keeps them from converting. If you’re not a tech savvy, hire someone who(people like us @bluecipherite) is because a couple of bucks to repair or improve your website performance wouldn't break your business’s bank. In the meantime, feel free to talk to us and ask questions about website design, brand identity design and guidelines. _____________________________________ #branddesign #brandconsultant #branding #brandidentity #branddesigner #identitydesign #dtcbrands #bluecipher #brandagency #marketing #brandstrategy #brandguideline #direct-to-consumer #ux #uxinspiration #websitedesign #webmaster #uxbrainy #freelancer #dailyui #dailyux #webdesigner #websitebrainy #uxdesign #personalbrand #businesstips101 #ceomindset #biztip https://www.instagram.com/p/CI6Jh8CAa2I/?igshid=io3j8fw7su7d