Boat Graphics

For many, the branding of boats is a "how many times can we place our sponsors logo over the livery?" kinda conversation. For some however, a whole new visual art form is being cultivated. Follow @boatgraphics var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-5577900-7']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

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With the Volvo in full swing, here's another competitor for your viewing pleasure. Groupama insurance have carried their *very* green brand across this mono-hulled beasty. With the B2B nature of this event and the lower level insurance (home, car, etc) services Groupama offer, seems like a weird pairing to a leman like me.

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With the start of the 2012 Extreme Sailing Series, might be worth highlighting a long stay in the series. The Wave, Muscat. A marina area in Oman, this company have gone for full sail coverage - increasing sail weight. Judging by the historical results, it doesn't seem to be hindering them though. Clean and strongly highlights its chief brand property.

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Pete Goss and DMS produced this street inspired brand for 2010's Route de Rhum. Pete and his DME beast finished 14th in his class.

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A favorite of mine, created by GBH - the library of dynamic images this kind of branding can create is invaluable. Check out the source link to see the brand carried over kids clothing and sports wear.

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A look into what goes into getting the graphics onto the boats. Mad skillz!

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Tidy work from London agency Farrow on Camper's entry to the 2011 Volvo Ocean Race.

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Another team from the 2011 Extreme Sailing Series - Emirates Team New Zealand. Tricky one for me, this one. It's a great visual sight from the shore - threatening, dynamic and oozing Kiwi confidence. It's this designs execution of dealing with its sponsorship partners where it falls down imho. Neither brand (Nespresso & Omega), again imho, are given the respect and separation I think they would want/need. Could be the excellent visual execution was deemed more important.

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Really like the Red Bull Extreme 40 branding - mostly for their subtle use of branding on the daggerboard. You can see more of this boat in the Extreme Sailing Series.

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The Estrella Damm boat we had the privilege of working alongside Custo with. Created here at OC ThirdPole.

This boat competed in the 2007/08 edition of the Barcelona World Race.