Boostmysale

  BoostMySale is an award winning multichannel ecommerce platform that allows businesses to integrate products to leading online marketplaces and sell easily. www.boostmysale.com  

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Create buzz, grab attention with compelling video marketing!

Create buzz, grab attention with compelling video marketing!

A report by TechCrunch revealed that people watch 1 billion hours of YouTube social video per day.

Facebook CEO Mark Zuckerberg had rightly pointed out once ‘I see video as a megatrend’.

Videos have witnessed stupendous growth over the years. It is estimated to reach an all-time high.

Whether you are doing a B2B or B2C business, videos should be a key part of your marketing strategy.

To come up…

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Craft welcome email that creates a massive first impression!

According to the Experian research report, Welcome emails have a 57.8% open rate that makes it higher than any other marketing email.

A welcome email is something that a customer receives when they submit their email address to any online store. It generally comes after an account sign up or subscribing for a newsletter or after a…

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Are your product descriptions appealing enough to convert buyers?

Are your product descriptions appealing enough to convert buyers?

A study has revealed that 20% of people abandon purchases due to a vague or a missing product description.

Robust product description has the power to influence the purchasing decision of a customer. It explains your product’s feature in a way that only a picture cannot! It echoes your brand’s image through a compelling story that will push the purchase decision of the shopper.

A study has…

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Is your B2B eCommerce company focusing on mobile commerce?

Is your B2B eCommerce company focusing on mobile commerce?

According to a recent study, mobile devices accounted for 55% of internet usage in the US that surpassed PCs (45%). Mobile commerce is rapidly growing and has definitely changed the way we search, browse, watch, read or shop. It is influencing the buying habit of today’s consumer. Mobile commerce will definitely benefit your B2B eCommerce company with its capability of driving more traffic. The…

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Make a world of difference with best ever-social media marketing tactics!

Make a world of difference with best ever-social media marketing tactics!

Social media is a powerful platform and can have a major impact on your marketing strategy. It is a perfect means of creating brand awareness. Social media gives a voice to your brand through which you can connect with your target audience.

There are various channels and you should make your pick in a wise way keeping in mind your target audience.

Social media marketing definitely has huge…

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Top Tactics to Supercharge Your Lead Generation Efforts

Top Tactics to Supercharge Your Lead Generation Efforts

Lead generation is a tough process. The entire process of traditional lead generation can be extremely demoralizing at times with no fruitful result. Revamping the traditional lead generation strategies will help your e-commerce company whether it is B2B or B2C, to meet the needs of the market in a better way. A well thought out strategy will attract quality traffic and move them through the…

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Improve your website’s load time to accelerate conversion rate!

Improve your website’s load time to accelerate conversion rate!

Site performance matters when it comes to meeting your customer expectations.

Harry Shum, a former speed-specialist researcher at Microsoft rightly stated- “Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web.”

Google loves pages with quick loading time and considers it an important factor for ranking on the search engine.…

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Rich Snippets – an Easy Way to Entice Customers to Your Website!

Rich Snippets – an Easy Way to Entice Customers to Your Website!

A study revealed that almost 35% of all online search starts on Google.

Therefore, as an e-commerce website offering B2B or B2C product or service, it is imperative to appear on this behemoth search engine to drive traffic and boost sales.

Have you noticed those fancy looking results that appear for different search queries?

Rich Snippets- an amazing feature by Google makes you stand out from…

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Phygital Commerce: A Breakthrough in Retail

Phygital Commerce: A Breakthrough in Retail

Digital retail is booming. A recent study revealed that e-commerce sales set a whopping record of 3.3billion in 2016. However, it does not imply that brick-and-motor stores are crumbling! In fact, both the concepts deeply influence each other. Deloitte stated in particular, that digital devices influence 56% of US store sales with mobile devices influencing almost 37%. Herein, lies the power of p…

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Progressive Web Apps-A New Phenomenon in E-commerce!

Progressive Web Apps-A New Phenomenon in E-commerce!

“A new way to deliver amazing user experiences on the web” – Google

Progressive web apps (PWA), introduced by Google in 2015 has gained popularity over the last couple of years. It has revolutionized the mobile landscape with its plethora of benefits. PWA can add immense value to your e-commerce business if you have active mobile users.

PWAs offer an entirely new approach to web design. These…

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How Important Is Interactive Email For Your B2B Ecommerce Solution?

How Important Is Interactive Email For Your B2B Ecommerce Solution?

Interactive email is trending. It can increase engagement and keep your B2B eCommerce company at the forefront. It offers your customers something unmatched by apps and messenger apps. You should be emailing your customers and subscribers on a regular basis to create more user engagement.   In fact, a survey revealed that interactive email topped the list of email trends in 2017.  Create a strong…

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Here are the top B2B e-commerce solution for all businesses, including software for bloggers and businesses selling digital products.

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Eyeing a Turnaround, Manufacturers Sharpens Its Attention on B2B E-commerce in 2018

A recent study by B2B ecNews revealed that a number of manufacturers are making B2B e-commerce a top priority with 80% expected to invest in their e-commerce operations.

In this rapidly evolving digital world, it is necessary for retailers to realize the potential of e-commerce. Companies that have already deployed B2B e-commerce are reaping the benefits from current and new customers with improvements in gross margins.

The entire transformation includes benefits like the ability to automate the sales process with reduction in manual errors.

A survey by Forrester revealed 60% of B2B sellers agreed that their omnichannel customers started spending more once they had the flexibility of both online and offline mode. With mobile devices dominating our day-to-day life, retailers can offer ultimate convenience to customers with a mobile platform that they can access anytime.

E-commerce giant Amazon is already gunning for B2B customers and is taking over the B2B distribution pipeline as well. The brand wants a big piece of B2B commerce pie! It is necessary for manufacturers to deploy flexible and scalable e-commerce technology to stay ahead in the game.

Your B2B site should act as the sales tool and give an experience that is unique to each customer. Manufacturers should maintain the ownership of their customers and have a strong e-commerce presence is the best way. This will also help in meeting the complex needs of business buyers.

Forrester retailer Q1 2017 survey analyzed the top 3 factors that drive sales and loyalty. A user-friendly site with credible product information and price topped the list. An e-commerce platform offers a single lens of all customers across different channels and this 360-degree view helps to provide tailored offers, personalization and timely response to rapidly evolving buyer habits.

E-commerce giant like Amazon offers robust features to customers and adapts easily to changing buyer needs. B2B sites must offer that and a cloud-based architecture simplifies the entire process with smart configuration instead of complex coding. This platform is specially designed to scale and incorporate new technologies with changing consumer and market needs.

The self-service option is one of the cornerstones of success in the e-commerce segment and is the stepping-stone for building a successful B2B business. This feature allows customers to select and purchase any product online at their convenience. It allows customers to do research and make purchases online that reduces order errors. It allows the sales person to focus on other aspects and strategies rather than processing orders.

To capitalize on the marketplace, it is necessary for manufacturers to focus on B2B e-commerce. They should invest in a platform that ensures smooth buying experience and drives repeat business.  

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Here, we are a leading ecommerce solution provider company in India, delivering state-of-the-art ecommerce solutions using multi-channel ecommerce software platforms.

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Same-Day Delivery- a Must-have Feature for Your B2C Ecommerce Company

A recent study revealed that only 56% retailers offer same day delivery whereas, 80% consumers prefer same day shipping option. E-commerce giant Amazon with $470 billion market value is leading the segment after introducing the special Amazon prime feature. The company now has a number of fulfillment centers within 10 miles of where 80% population resides. It offers delivery in over 5000 cities within hours.

In this constantly evolving digital world and rapidly changing consumer behavior, it is necessary for B2C e-commerce companies to consider same day delivery and making it free for the enhanced shopping experience.

Customers want convenience and offering same day delivery will definitely increase brand value and generate more revenue. Many retailers think that offering this facility can be a very daunting task. However, benefits are numerous and are an effective way to create a positive feedback loop. It also leads to an incredible rise in the delivery volume.

Offering same day delivery also increases the conversion rate. It is often seen that a 3to 5-day shipping option causes customers to second-guess a purchase they were about to make. While offering free and same day delivery has a positive impact on any shopper. A popular national brand witnessed an increase in conversion rate from 16.7% to 45%. Even a temporary or promotional offer can increase the brand value and customer loyalty.

It is often seen that customers are ready to spend a few extra dollars on their purchase to avail the convenience of same day delivery. This factor helps to increase the basket value. Offering free and same day delivery over a certain cart value is a natural progression and consumers are ready to add more to their purchase for the convenience of faster delivery.

To become the top B2C e-commerce company, it is necessary to consider this important aspect of same-day delivery that enhances the overall shopping experience. It will subsequently add value to your business with higher conversion rates, increased revenue and a loyal customer base.

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