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Today's Document
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@breezy441-blog
HOT DOG !?
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Winning Mindset is an initiative I am facilitating and driving within my company. This is creating a cultural shift within the company in making sure everyone is sticking to a positive attitude and mindset everyday. Having a winning mindset does not mean you have to have a smile on your face every single day but being aware of your surroundings and making sure you are acting and reacting appropriately. This does not only help our company by speaking the same language and holding each other accountable on our attitudes, but the tools I teach and the detailed framework can be practiced outside the business world in how you interact with your friends and loved ones. ATTITUDE IS EVERYTHING!
It is so easy to get caught up in the negative and dwell on the bad things that happen because pulling yourself out of a bad situation, mood, or sticky situation is hard. CHANGE IS HARD ! This has gone viral in my company to our 5 national regions AND different countries such as Germany, Canada, Australia, India, and many more. How awesome would this be if this became everyone’s way of thinking. People would be able to make the uncomfortable, comfortable. Instead of avoiding those hard confrontational conversations, confront them by using positive dialog. Everything can be solved and people need to know arguments are not about who wins or loses, its about coming to a common ground and solving it together and with the right tools and mindset this is possible for anyone.
#winningmindset #embracethechange #keeponkeepinon
Article Analysis of Social Media !
Does anyone remember what it was like 20-30 years ago when we didn’t have social media? What did we do? How was marketing even done? Not even process but how expensive was marketing during that period and did it drive the company? All these questions I don’t know because I was too little to understand what business and technology was about. Marketing was done through television ads and telemarketing calls. Life has become so easy for us that any type of marketing, or social media platform is literally at the tip of our fingers !
The article i chose was published by Forbes by Atanu Shaw on May 11, 2018. It’s called “How Social Media Can Move Your Business Forward. This article is actually pretty interesting because although the vast majority of humans know social media and its popularity but this gives the statistics and the general consensus on how people interact with ads or posts from specific companies or people.
Forbes States that 42% of the population uses social media and is the leading channel in marketing and advertising. Not only is social media a local platform but is reachable worldwide. This gives a broad spectrum of target markets to any company really. Ok, its expensive to design and get the website or social platform going but then you let the public do the rest. Marketing on social media you MUST catch the attention of your customers. You need great content to get the attention of your customers and to engage your customers to take action (Frasco, 2018). The content of the company is what is going to reel people in. People will interact by anything that is posted by sharing, liking, or commenting. This can also be done by hashtagging which can bring others to the company posting or web page. Making yourself aware of the target and goals you and your company are trying to reach will increase the prescence of the brand, loyalty, and potentially increase sales if people become interested enough. People like to buy stuff. They don’t know what kind of stuff until they see it so take advantage of that and show off your stuff !
#Makingpostsgreatagain #trends #getyourposton
Larson, J., & Draper, S. (2017). Digital marketing essentials. Rexburg, ID: Edify.
Shaw, A. (2018, May 11). How Social Media Can Move Your Business Forward. Retrieved February 6, 2019, from https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/11/how-social-media-can-move-your-business-forward/#cccb2be4cf2b
3 Ways To Make Your Social Media Posts Attract The Right Attention. (2016, February 04). Retrieved February 6, 2019, from https://www.convertwithcontent.com/3-ways-to-make-your-social-media-posts-attract-the-right-attention/
Email What!?
Emailing in the digital world has become almost a necessity especially in the workplace. I watch the video on email marketing that was presented by April Mullen. I chose that video because i was interested in learning more but a lot of the information didn’t really surprise me...I mean come on, are we all really surprised that email marketing is one of the top ways to gain leads? If you think about it, most people will have up to two or three or maybe five emails. I don’t know about yall but i personally have 4. Why? One of work, one is personal, and i have two for school. Yes its hard to keep up with but what is something in all my emails that I receive? EMAIL MARKETING.
What does email marketing actually mean? At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers (Ward, 2018). This is when marketing departments of companies have to be created in making sure they capture their customers attention. This is normally done in the subject line. Every email pops up with the subject line first and if its not interesting most people just delete it. If its interesting enough the receiver may open it and skim through to body of the email to seek what it is about.
April Mullen spoke about how mobile devices play such a huge role in the digital age and what marketers or branders need to be aware of when designing their emails. Mullen stated that there is such a high percentage of people who will open their email on their mobile device. Why? ACCESSIBILITY ! say it with me...accessibility! How many times in the day do you not have your phone on you...not very many I’m guessing. Its easy to pick up your phone and open email right in front of you. I mean hey even on our smart phone the icon is on the first page so its always in front of our face !
So how is this any different than social media? The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted). (Ward, 2018). Social media gives the option for the person to just continue scrolling, its not something that just pops up in front of your face like an email. With an email unless you really don’t care about anything going on in your inbox, you have to go to each one and read what they are about to determine if they are worth looking at or if they are going to be deleted. Email is important, catching the attention of your customer is important, and keeping that customer interested is important.
Don’t end up in the trash !
#inboxtrash #getit?
Ward, S. (2018, October 30). Why Email Marketing Is Still the Best Thing Since Sliced Bread. Retrieved February 6, 2019, from https://www.thebalancesmb.com/email-marketing-2948346
Digital Marketing: What make Video marketing effective
The article is by HIV.Gov written by Jeremy Zilar, on Aug 2017 and Updated in September 2018. The article talk about how and why does the Video marketing effective. The article also implies that using videos as communicating strategy can increase engagements between the brand or the company and their customers “followers” according to studies 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016 ). 82% of Twitter users watch video content on Twitter (Bloomberg ). 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP) .Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google , 2016) By 2017, video content will represent 74% of all internet traffic. (KPCB/Meeker, 2017 ). The article also talks about how people tend to like the live videos and how much they spend time watching the online live videos. As well as mentioning and educating people about video marketing and how it is effective, the article also educates about how to use the video marketing effectively with simple steps, first, know and define the objective, second, know the target audience, then determine capacity, establish an evaluating plan. Keep the content simple and attracting, short and engage the followers. Include specific URL to guide the followers to additional information, establish the promotional plan. The article also provided the reader with some other marketers professional and their opinion od video marketing, and how they use it.
Digital marketing nowadays is being very effective, while all the big brands use it to engage with their people, motivate them, get ideas, promote for their new products. By using digital media, the brand “company” can reach their customers and people all over the world. Can engage with them, know what they want and what they think. Improve and influence. “Advertising effectiveness isn’t just about reaching the right audience, your message must also resonate with them – influence their attitude, affect their propensity to buy, or provoke another desired action”. (The Nielsen Company (US). LLC 2019).
Reference:
The Nielsen Company (US). LLC (2019). OUR RECIPE FOR SUCCESSFUL MARKETING AND MEDIA STRATEGIES. Retrieved from: https://www.nielsen.com/us/en/solutions/reach-resonance-reaction.html
Zilar, J (2018, September 11). By the Numbers: Why Video Is Effective. Retrieved from: https://digital.gov/2017/08/07/by-the-numbers-why-video-is-effective/#
Hala,
Great Post ! Digital marketing has become so popular as technology advances an continues to push and move company innovations forward. Ive never done or experienced an encounter where digital marketing has affected myself or my work personally but since you have the topic Id like to share my experience. I am now an ambassador at my job for a new work initiative that everyone was skeptical of at first because they didnt know what it was. With the help of my education and marketing department I was able to be a part of the creation of a video of myself and my fellow co-worker speaking and showing what this initiative is all about. Side Note: something that has always stuck with me since my first marketing class is humans don’t know exactly what they want until it is shown to them. You are only interested in learning more or purchasing an item if it is talked about or literally put in front of your face. So that was the idea. This video was sent to all 460 employees within my company. I had already hosted and facilitated the first two workshops and now with this video out explaining the initiative and how people can take part, I have traveled to every regional office within a month. This shows how fast interest can happen, its not upon my delivery to compete my people’s experience.
#digitalmarketing #getdigiwitit
Are you Reaching the Right Audience? Find Out How !
Lets start out by asking the question, what is marketing? Its a tool or department within a business to interest people about resources, products, and services that company offers. If a company does not market their product how do they conduct business? I guess they could do it the old fashion way and go to door to door but how many people really want to do that or need to do that? Not many. Why? WE HAVE TECHNOLOGY PEOPLE ! So how do companies reach their target audience using digital tools? Lets talk about it.
In reading an article published by Business 2 Community, Jomer Gregorio wrote the article Digital Marketing: How to Discover and Reach your Online Target Audience back in September 2018 to tell people why it is important to reach your audience and the steps on how to make sure you succeed. This is actually one of the most important steps a company should take as humans or most companies target market, so the company should put most of their effort into making sure this will be successful for them to generate revenue moving forward. In the recent Forbes Insights report, 43% of companies spend more than half of their budgets reaching specific targets, and 84% of companies expect their investment to increase over the years to come (Gregorio, 2018). According to the Forbes statistic Gregorio found, it is correct that most companies put the majority of their budget in to the marketing online and expect a higher audience volume as a result.
Lets talk about these five steps to successful uses of digital marketing. A company AND its marketing team must know what the business is all about as well as its products and services they are offering. Based on the products and services a company must recognize the type of market they want to target. Sometimes there is a certain target market for a company or there is a natural market where the market comes to the customer BUT as humans, we don’t know what we want or what there is until it is put in front of us.Technology can do this for us. Technology provides the perfect opportunity to fine-tune our offerings, enhance the way we serve our clients and find new ways to nurture the relationships between audiences and brands. It also provides us with incredible tools to tell richer stories and build more fantastic worlds (Cavanaugh, 2017). We are now in a world where technology is consuming our everyday lives and is literally at the tip of our fingers. Monitor the company website to figure out what type of device is being used when visiting the website to help develop a proper format that will be appropriate for those who are using a cell phone or an iPad. Once a company has figured out a format create a strategy on how to design the website or online tool that will reel consumers in. This can be influenced by seeing different designs from other websites or internal ideas from design marketers. Lastly, use social media. Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice (Business.gov, 2018). Social media has become such a popular tool for beings around the world. This is a simple way to get the companies brand out in the world and let the people do the rest. This can be done by gaining followers and having them share the company posts or people hash-tagging a specific product, service, or personal experience they had within the company. Create the strategy, design, and begin posting the ideas and see what happens.
This isn’t just relevant to what students learn in a specific week of school in a marketing class but is a basic overview of how business and real world marketing companies embrace the resources they have and engage in expanding their company through a digital world.
#godigital #dontgetleftbehind #digitaldos
References
n.a. (2018, July 09). Benefits of social media for business. Department of Industry. Retrieved January 20, 2019, from https://www.business.gov.au/marketing/social-media/benefits-of-social-media
Gregorio, J. (2018, September 24). Digital Marketing: How to Discover and Reach Your Online Target Audience? [Infographic]. Retrieved January 20, 2019, from https://www.business2community.com/digital-marketing/digital-marketing-how-to-discover-and-reach-your-online-target-audience-infographic-02123021
Cavanaugh, C. (2017, August 24). The Role Of Digital Marketing In Brand Experience. Retrieved January 20, 2019, from https://www.forbes.com/sites/forbesagencycouncil/2017/08/11/the-role-of-digital-marketing-in-brand-experience/#9a8e04154bec
Larson, J., & Draper, S. (2017). Digital marketing essentials. Rexburg, ID: Edify
Expert Session
There are two ways to get your page links and get it seen. You can use Pay Per Click (PPC) or Search Engine Optimization (SEO). Both of these methods have their pros and cons. Pay per click has the potential to bring your site to the top of the ranks immediately. The ROI is consistent because it constant for the duration of your budget. Success is easily measured as the number of clicks is recorded. A drawback is that for each time your link is clicked, regardless of the result, money is taken from your budget.
Search Engine Optimization is largely used because the number of clicks you receive is not limited to your budget. This method is used for long term success for your site. Although clicks are free, it does take a lot of time and effort to move up in the ranks and get a better search position. It can also be difficult to track success, as clicks are not recorded.
Finding the perfect keywords and phrases to use is vital. Just the difference between a word being singular or plural can be the difference in thousands of hits.
It can be very helpful to use specific keywords that will have little competition. The people searching for that keyword will be more likely to find your site and more likely to buy because they know exactly what they are looking for. A downside of this method is having less traffic.
It is useful to find sets of keywords to use at each stage of the funneling process. What words are likely to be searched while people are using broad terms? What about when they are looking for something very specific? They are likely to be using different words, thus meaning different keyword searches.
Researching the competition of keywords can help avoid wasting time with words that are high used against companies that are much more reputable
People making links essentially equals a vote for your site. The links are not weighted equally, however. Links from blogs or niche sites are considered low influence and are not weighted very heavily. High influence sites such as news outlets or government sites are given a lot of impact. Black sites sell links for very cheap and can boost your site. The issue is they aren’t weighted heavily and will penalize your site if they are discovered.
Lastly, highlighting keywords on your page can make finding information easier. It directly shows users where their answers are.
Joel,
Your post was a little hard to read so i read it a couple times to understand a bit better. I did not choose this video as it was the basics to getting a better a SEO for the company website and wanted to learn more about international but from reading your post it sounds like simple is better. Any company who is going to have a website must have the ability to be searchable. The key terms that should stand out should be based on the products, resources, or services that the company provides. Any company should want to make sure that the amount of visitors are on the higher end for popularity and reputation. This isn’’t just for small mom & pop shops, anyone big or small can do this BUT it takes the right person and the right amount of research to set up a website the correct and logical way that can help expand the organization. Social media is another way to do this. Hashtags and links within a social media site can also lead existing and new visitors to the companies website. Especially with hashtags, the right words are so important because this brings others who are interested or who have hashtagged the same word before the opportunity to search the same concept but in a different company or website.
#keepitsimplebrah
International SEO
I work for an international company so I decided to choose the presentation done by Kate Morris who speaks about the development of a website and how to properly set up the content and language based on the company. I think this is interesting because people who do not understand how to set up sites just tell their marketing director to make it happen rather than understanding the actual concept, work, and time it takes to “make it happen.” As Kate stated in her presentation its about how you develop your message. There are three different ways to develop a company website internationally. Translation only, Geo target only, or both together. Translation only is for the companies who content and offerings do not change. The market for their products do not change regardless of the country. The website content would not have to change, only the language. Geo target is country specific based on the market. A product used in the US may not be used in Indonesia so the content has to be changed to target the market specifically to Indonesia. There are times when a company has to use both translation and Geo target. This is primarily for the larger companies who’s products and resources are within the market of different countries, but are different, and needs to be translated. This is very important if you want your company to go international. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language (Schwartz, 2018).
When making this decision of expanding the company internationally make sure the person assigned researches and understands fully the concept of international marketing. This person needs to learn and understand the difference between language and country as they are not the same. For example Canada speaks both French and English so you have to have two translations for a Canada based sub directory. Kate Morris stated this was one of the most common mistakes people make when trying to create an international site for their company is not fully understanding the difference and the language. The next is going to be not understanding how to code or use the correct concept such as Geo targeting and hreflang. They cant just be tech savvy but must know the products and services of the company and whether another company has the same market OR a completely different market. If the market is different, the company needs to be able to produce those resources to reach that market. If the company is not able to do so, then going international is not going to be in the best interest of the company until they can produce the resources necessary.
#gettaresearchin #internationalexpansion #businessgoals #youCANdoit
References
Schwartz, E. (2018, March 20). International SEO: How to Optimize Your Website for Other Countries. Retrieved January 20, 2019, from https://blog.hubspot.com/marketing/international-seo
Morris, K. (2015, August 18). The Basics of International SEO. Stukent Inc. Outspoken Media.Retrieved from https://www.youtube.com/watch?time_continue=2135&v=vUWNaoSUxEQ
