yeah yeah rainbow capitalism is bad and whatever but like. when I was a child, being pro gay was not the popular or lucrative choice. I'm happy that times have changed.
I miss rainbow capitalism. I do. I miss when it felt like public opinion was still pro gay. I understand it was always an empty gesture, but it mattered in a sense of knowing how socially acceptable being queer is. If that makes sense.
Is rainbow capitalism deeply cynical in nature and just a way for companies to profit off social movements? Yes, but it was also a pretty good sign when entities focused solely on profit decided it was worth it to try to cosplay as progressive, and deeply concerning how many companies started inching away from it again cause that's a sign that the wind's turning


















