C. Adams Agency

PR + Communications agency that specializes in crisis, media relations, PR writing & social media. Posts reflect client documents, stories and placements created or influenced by C. Adams Agency or owner, Casey Adams Jones.

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Drafted executive summary for report, as well as contributed to data analysis efforts. Read full report here: https://humanimpact.org/wp-content/uploads/2018/10/PFL-caregiver-report.10.01.18.pdf

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Keep Dreaming! How This Event Planner Turned Her Passion Into a Magazine and a Womens' Conference - Essence

"I had no idea was going to be an entrepreneur. I went to school to be a marriage and family therapist."

Client profile and news placed in major media outlet.

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The Triangle Tribune is a newspaper serving the black communities in the Durham, Raleigh Cary and Chapel Hill

Client news placed in Triangle Tribune publication.

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Why Don’t More Black Folks Wear Green in May and July?

At some point every February, Black folks usually wear red for Heart Disease Awareness Month–at work on National Wear Red Day, on the 3rd…

A thought piece I shared on Medium about Minority Mental Health Awareness month (July), the impacts of mental health on the Black community and ways we can start the dialogue and stop the stigma.

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Caribbean Carnival

A Caribbean Carnival will be held near downtown Greensboro.

Client news placed in Greensboro News & Record.

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Caribbean Carnival set for July 14 at The Mill Entertainment Complex

The Inaugural Greensboro Caribbean Carnival Saturday, July 14 at The Mill Entertainment Complex on 816 South Elm Street, Downtown Greensboro.

Placement in Yes! Weekly of client news for a community event being hosted.

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Fayetteville State Alum Takes Command of U.S. Air Force 19th Communications Squadron | HBCU Buzz

Little Rock, Ark. (June 25, 2018) - Effective June 25, Air Force Maj. Darris Johnson will take command of the U.S. Air Force 19th Communications Squadron

Placement of client news by HBCU Buzz.

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Missouri School of Journalism

CONGRATULATIONS to Casey Adams Jones (MA ’17), whose research has been selected for a poster presentation during the American Public Health Association's annual meeting, which takes place Nov. 10–14...

Thankful to my master’s alma mater for the continuous support. The faculty and staff at MU School of Journalism, as well as Mizzou Online, have been awesome from the time I applied and even through my post-graduation days.

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Economic impact for Charlotte's Central Intercollegiate Athletic Association tournament up by more than 6% from 2017, but will it be here beyond 2020? - Charlotte Business Journal

The men's and women's CIAA basketball tournament came to town in 2006, but conference leaders are considering whether to seek bids from other cities before naming a site for 2021 and beyond.

Exclusive print coverage offered to Charlotte Business Journal for coverage of post-CIAA Tournament economic impact figures.

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2018 CIAA basketball tournament pumps $50.5 million into local economy

Final figures for the week-long tournament total $50.5 million pumped into the local economy. That's a 6.5% increase from last year's total.

Exclusive coverage offered to WBTV for coverage of post-CIAA Tournament economic impact figures.

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Created a visual for social based off of a one pager produced by Public Health Awakened educating the public on how to protect their community’s health amidst the building of new facilities and structures. For more information, click here.

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How to Answer “What’s Next?” When You Don’t Know

Spring is in the air! (Finally. The weather’s been a whole mess this season.)

Making my debut on Medium with a thought piece on how to navigate next steps post-graduation... even when you aren’t quite sure.

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Letters: Bill would help rehabilitation

I have more than 20 years of experience in advocating to improve the opportunities for health for those who are historically underrepresented and typically most vulnerable for poor health. One

Earlier this month, I began a paid internship with Human Impact Partners (HIP), a public health research nonprofit. One of my first projects was to work with a New Orleans-based health professional to write an op-ed in support HB264 in La. that HIP assessed the health and equity impacts of. This bill was heard today and PASSED! It proposes community-based sentencing for parents instead of placing them in mass incarceration, often hundreds of miles from their kids. Thanks to The Advocate (Baton Rouge, LA) for publishing. Super excited for the opportunity to put my newly earned health communication master's to work. #publichealth #healthequity #mediarelations

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A facelift is officially underway at one of Durham's most iconic buildings.

Huge announcement for the N.C. Triangle area! I’m elated to be part of the PR and marketing efforts for this $11M redevelopment project. Although multiple enhancements will be made to transform this iconic building into a Class A space, the developers are very conscious of and connected to its significance in Durham, and U.S., history. Plans are in place to maintain certain historic elements. More to come! Stay tuned... 

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We CAN afford to transform our tax structure to build a healthier future. We CANNOT afford to have our collective well-being undermined by unfair tax policies. Learn more at thndr.me/pYL7LZ. http://thndr.me/pYL7LZ

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Week in Review: 2018 CIAA Basketball Tournament PR

The event. 

For the past 13 years, the Central Intercollegiate Athletic Association (CIAA) has held its annual men’s and women’s basketball tournament in Charlotte, North Carolina. It is by far the biggest basketball event of the year hosted there. 

In addition to the significant economic impact the CIAA Tournament brings to the city ($47.4 million in 2017), the conference continuously impacts the local community in profound ways. Tournament week provides more than men's and women's basketball–it's fun for all ages, business and networking opportunities, conversations around diversity and inclusion, exposure to STEM and post-graduation opportunities to middle and high school students, to name a few. 

Here are a few of their key events:

Men's and Women's Tournament (featuring celebrity performances)

CIAA Education Day (two days–one for middle schoolers, one for high schoolers)

CIAA Minority & Business Leaders Symposium

CIAA Career Expo

Nationwide Women's Empowerment Brunch

Food Lion Teen Summit

CIAA Hall of Fame

CIAA Shoes of Hope (community service project)

CIAA Fan Fest (celebrity performances, vendor fair, activations)

CIAA Super Saturday (celebrity performances, interactive crowd games, etc.)

Step Shows (Greeks and high schoolers)

The task. 

The CIAA hired an agency of record, The D2 Group, to manage their integrated marketing needs. Casey Adams Jones, of C. Adams Agency, was subcontracted by The D2 Group to partner on media relations efforts for the tournament’s signature event. 

Responsibilities included: news release writing and distribution; pitching and following stories to publication; crisis communication; as well as coordination and on-site coverage of media interviews. 

The results. 

As a result of our earned, owned, and paid media, the 2018 CIAA Basketball Tournament generated almost 1,000 mentions across local, regional and national publications from only a few months of distributing news releases and pitching. Multiple outlets requested to cover live elements of the tournament throughout the week.   

This number represents mentions and featured coverage surrounding the conference’s constituents, week-long tournament events, #CIAAsupports initiatives, and sponsors. The level of visibility and audiences reached (several million) was a significant increase for the conference. Since we began pushing stories and news related to the CIAA Tournament, numerous top-tier national stories were generated. 

Highlights include:

The Undefeated–CIAA 'Homecoming' week comes to Charlotte

Black Enterprise–CIAA Commissioner Jacqie McWilliams Wants You to Get Excited About Charlotte Black Businesses

The Undefeated–Samaritan’s Feet partners with CIAA to help children ‘walk into their destiny’

Shadow League –CIAA Tourney, Charlotte Poised For New Beginning

During January and February, our heaviest period of pitching for the CIAA Tournament, a myriad of stories from top local and regional outlets referenced the event. 

Local highlights include:

WJZY-TV Charlotte–Good Day Charlotte

WBTV-TV–CIAA has record attendance for Education Day for middle schoolers

Charlotte Magazine–Lucky 13: Why the CIAA (Still) Matters in 2018

Charlotte Post –Food or academics? Campus hunger a growing reality for students

Regional highlights include:

WRAL-TV–CIAA prepares today's students for tomorrow's jobs

Winston-Salem Journal–Kermit Blount, WSSU 1966-67 basketball team headed to CIAA Hall of Fame

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Thesis Abstract for Qualitative Research at Univ. of Missouri-Columbia

Perceptions of Facebook and Twitter as Sources of Health Information Among African-American Women

Casey Adams Jones

Dr. Margaret Duffy, Thesis Supervisor

ABSTRACT

Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about health. Methods: A qualitative study was conducted among 23 women between the ages of 18 and 70, who self-identified as Black and female. Participants were recruited from both urban and rural cities. Data collected during each 60-minute or less focus group session was analyzed and grouped into key themes. Results: Among the Black women who participated in the research, findings indicated that Facebook and Twitter are perceived as credible sources of health information if the material shared comes from a health care professional or organization, or a friend speaking from a personal health experience. Credibility increased if information was presented by a person of color–particularly of the same race. Knowledge gained via social media was largely deemed to be the spring board for further research via a tool or website that is established within the health care industry. Participants also expounded upon the importance of one advocating for themselves in the doctor’s office and fact checking health information and professionals. Conclusion: Health professionals may be able to more effectively communicate health information to Black women via Facebook and Twitter. Recommendations such as establishing credibility and using women of color in visuals are made that may assist in prompting health behavior changes.

Key words: Women, African American, health information seeking, social media, heart disease