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SHARED GROUNDS, SHARED FREQUENCIES

Dual-location cultural intervention | Spatial Narrative | Sonic Programming

A one-day project linking Panovec Forest to the Transalpina pedestrian tunnel with the mobile techno unit Xmobil.

The concept was simple: treat landscape and infrastructure as equal civic stages. Start with a collective walk through the forest to recalibrate attention and rhythm. End in a tunnel transformed into a vinyl-only gathering space. Same community. Same energy. Different acoustics.

Inspired by the autonomy of free parties, but structured, safe and publicly accessible. No pay-per-view culture. No velvet rope logic. Just people, records and space reclaimed through presence.

My role covered concept development, spatial sequencing, public framing and cross-institutional coordination. The challenge was coherence - ecological discourse and underground music culture operating as one story, not two separate events.

Partners: Pixxelpoint, UnNG, GO2025!, Slovenske Železnice, Xmobil, ReThinkable

Photos by Gašper Rebernik

#commissions #creative direction #Boštjan Vuga #Sadar Vuga #Peter Purg #Slovenske Železnice #Pixxelpoint #ReTHinkable

RETHINKABLE FESTIVAL

Creative Direction | Brand System | Programme Architecture

ReThinkable is not just a festival. It’s a framework.

Conceived as a cross-border cultural platform between Italy and Slovenia, the project brings together sustainability, design, music, architecture, food systems and civic life under one coherent visual and conceptual language. My role was to define that language and hold it together.

What is RETHINKABLE? ReThinkable is not just a festival. It’s a process, a platform, and a growing community that works year-round to imagin

This meant building a brand that could operate across institutions, municipalities, activists, academics and underground culture without losing clarity or edge. A system that works on posters, websites, talks, raves, foraging walks and policy panels.

I developed the overall visual identity, tone of voice, digital presence and programme structure. Every edition required translating abstract ideas - commons, autonomy, ecological thinking - into something legible, attractive and operational.