RSVP for this free Grow with Google Workshop from 5:30-7:30pm on August 28, 2019 at Confluence SBC in Lafayette (hosted by Matt LeBeau at Causeway Digital)
Generating traffic to your website is just the first step. Smart businesses and brands take their marketing one step further by understanding more about their audience and focusing the key website actions, or goals, that matter most. Using data from a variety of free Google tools, you can develop a better understanding of your audience, the channels they use to find your website, your most popular content, and what goals visitors are trying to achieve. This knowledge can help you make better decisions about your marketing efforts and drive business growth.
At this free workshop, you'll learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll introduce several topics, including:
Identifying business goals and how you plan to use your online presence to achieve them
Incorporating data into your marketing plan
Selecting tools to help you find the answers you need
Google tools we'll cover include:
Google Analytics
Google Tag Manager
Google Search Console
Google Trends
Google My Business
Google Ads
DETAILS August 28, 2019 5:30-7:30pm Confluence Small Business Collective 75 Waneka Parkway Lafayette, CO 80026










