Causeway Digital

Helping do-gooders do great. Digital marketing consulting, services, and training.

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RSVP for this free Grow with Google Workshop from 5:30-7:30pm on August 28, 2019 at Confluence SBC in Lafayette (hosted by Matt LeBeau at Causeway Digital)

Generating traffic to your website is just the first step. Smart businesses and brands take their marketing one step further by understanding more about their audience and focusing the key website actions, or goals, that matter most. Using data from a variety of free Google tools, you can develop a better understanding of your audience, the channels they use to find your website, your most popular content, and what goals visitors are trying to achieve. This knowledge can help you make better decisions about your marketing efforts and drive business growth.

At this free workshop, you'll learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

In this session we’ll introduce several topics, including:

Identifying business goals and how you plan to use your online presence to achieve them

Incorporating data into your marketing plan

Selecting tools to help you find the answers you need

Google tools we'll cover include:

Google Analytics

Google Tag Manager

Google Search Console

Google Trends

Google My Business

Google Ads

DETAILS August 28, 2019 5:30-7:30pm Confluence Small Business Collective  75 Waneka Parkway Lafayette, CO 80026

[causewaydigital]

Digital marketing can encompass a wide variety of strategies, channels, and tactics. There is no one “right” way to organize everything, but focusing on these five areas can be a great way to start. Taken together, they can help you increase website visits, improve brand awareness, and make (almost) everything more measurable and actionable. Want a high five digital marketing audit? Just put it up high or down low and email me at matt[at]causeway.digital

[causewaydigital]

Marketing Your Green Business Workshop

As a green business, how do you show your customers, neighbors, and the greater community that you're making smart business decisions that will positively affect our natural world, as well as your bottom line? At this Green Business workshop you'll learn tricks of the trade from the pros and from other local businesses who do a great job of promoting their sustainable practices. You'll be able to learn from and network with neighboring businesses to learn what has worked for them, and have technical questions answered by a marketing and sustainability expert. Matt LeBeau, Digital Marketing guru, will be on hand to present and answer questions. Matt has provided distinctive and effective solutions to a wide range of clients, with a particular emphasis on work for nonprofit, educational, scientific, and civic organizations and progressive consumer brands.

Interested in learning how to market the sustainability efforts of your business? I’ll be leading a digital marketing workshop and Q&A session on April 16 in Lafayette at Acreage by Stem Ciders. Come raise a glass and share tips and tricks with other Boulder County green businesses.

[causewaydigital]

We use these tools and resources to help us plan, forecast, implement, and optimize successful digital marketing campaigns. Hopefully they can help you too!

Here’s a blog post I wrote for Vermilion Design + Digital that’s filled-to-the-brim with useful digital marketing tools.

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Causeway Digital is now a certified agency partner of Google’s Get Your Business Online (GYBO) program, which helps small businesses grow their online presence with a host of free tools and training, including Google My Business listings that help businesses stand out in Google Search and Google Maps. Check out the GYBO website for more info, or give a call if you’d like help with setup and best practices.

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Google My Maps

Another fun tool is Google My Maps, which lets you create a custom map in a matter of minutes. Just search for places by name or address, add each pin to your map, and then customize it to your heart’s content. For example, in this custom map I created for The Happy Beast, we used a different icons for different types of pins - dog parks, hiking trails, vet offices, doggie daycares, rescues and shelters, etc. You can also edit each pin’s content, including writing a description about the place and adding photos. 

https://www.google.com/maps/d/u/0/edit?mid=1EdmGMX2vhNrxq7uWqWEStVmDOrU&ll=39.99457043225962%2C-105.18467973461912&z=11

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[causewaydigital]

Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story.

Google for Nonprofits is an amazing program open to most 501c3 organizations. While there are a variety of benefits, the biggest has to be the Google AdWords Grants, which provides $10k/month in free Paid Search advertising (i.e. the text-only ads that appear at the top of Google Search Engine Results Pages). If you’re a nonprofit and are not yet in the program, stop what you’re doing immediately and take the 15 minutes to apply! There’s a lot more to do once you’re approved, but applying in the first step. 

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Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

Buffer is another favorite, free tool for automating social media content distribution and creating a queue of content that can be shared over multiple days or weeks. With Buffer, a single post can be pushed automatically to Facebook, Twitter, LinkedIn, Google+, and Pinterest (for an extra fee). In addition, Buffer just introduced integrated reminders for Instagram as well as limited reporting for Instagram Posts. There are plenty of other social media management software tools out there, but for a price tag of “free” Buffer does more than most.  

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Recipes for Marketers

Browse Recipe Collections on IFTTT

If This Then That (IFTTT) is an amazing, free tool that allows you connect social media channels and automate much of the day-to-day content posting. Using IFTTT is also a great way for engaged employees and volunteers to increase the reach of your brand’s social content. For example, you can create an IFTTT recipe saying, “Every time my organization/brand publishes a post, also publish the post on my personal profile page.” Check out this collection of Recipes for Marketers, browse their library, or create your own recipe from scratch.

[causewaydigital]

This is going to be a little project. Each day, the goal is to post one interesting thing that can help nonprofits do a better job of marketing themselves. And hopefully change the world for the better in the process. Here we go.

[volvulent]

[causewaydigital]

I could watch this forever...