Jubel C.

Hii, welcome to my Tumblr. This account is mainly used for my uni projects + assignments!

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“A look into how the “Greta effect” bespeaks digital citizenship and its standing significance.”

Digital citizenship is similar and equivalent to a national citizenship, just translated to technology use, and it’s being granted way less attention than it deserves. People spend hours on platforms such as TikTok, Instagram, Tumblr and etc. and this pretty much proves the undeniable significance of digital space and community to every individual in this modern day generation. 

Ribble (2011) states digital citizenship as the responsible and appropriate use of technology by the public. 

How do we measure and assess digital citizenship in ourselves and within digital communities? 

One useful framework for understanding digital citizenship is Mike Ribble’s 9 Elements of Digital (Ribble & Shaaban, 2011) .

The nine elements highlight the responsibilities individuals carry when participating in digital spaces. They also turn digital citizenship into a complete framework which covers the social, ethical, legal, and personal dimensions of online life (Yehya Rafaat, 2014) . 

The 9 elements of digital citizenship demonstrate responsible online behaviour includes equal access to technology, critical use of information, respectful communication, and awareness of laws, rights, and etiquette. They also emphasise the importance of protecting privacy and security, maintaining digital wellbeing, and engaging responsibly in online economic activities.

Now that we have understood the definition of digital citizenship, it’s time to look at profound examples of digital citizenship being carried into great practice.

Remember Greta Thunberg.

The young climate change activist established a “digital legacy” - one that stirred the digital wave and brought it to life - when she was just 15 years old. The overall impact exerted on the news agenda, online attention, and people’s attitudes and behaviours has been coined as “the Greta effect”. Studies affirm that successful public advocacies like the Greta effect can shape collective efficacy beliefs and motivate collective action, particularly among those with shared political ideology.

Thunberg’s first school strike led to a massive increase of public attention towards the global warming issue after 2016 (Lozano-Díaz & Fernández-Prados, 2021) . This is a result of growing newspaper coverage and online search volume. More importantly, her approach is a classic example of digital communication. Following COVID-19 restrictions, Thunberg shifted the Fridays for Future movement to a #DigitalStrike format, using social media to maintain momentum. This demonstrated a form of "distributed citizen participation," where online platforms acted as essential tools for civic awareness.

'Greta effect' spurring UK children's online activism, Ofcom says. (The Guardian, 2020)

Her most successful yet controversial movement has to be the #FridaysforFuture movement (Lozano-Díaz & Fernández-Prados, 2021) . It encourages students to protest every Friday, demanding immediate action on climate change in line with the Paris agreement. Her success has indefinite ties to her postings on Twitter Page. She has amassed a large following due to her passion already to begin with. To combat the media’s visible biases, Thunberg has wielded her Twitter following and notoriety to in many cases de-centralise her self-image for the sake of elevating a plethora of her other voices, at the same time asking others to do the same (Weadock, 2020) .

Nakate’s Twitter post. The photo, of Nakate and others protesting, stated: 

I am Vanessa from Africa. I have striked for climate [sic] for over a year now with fellow #Africanactivists. I have realised that our cries have not been listened to. It is important to know that #Africanlivesmatter. The #RiseUpMovement is changing that story this year! (Nakate, 2020). 

Thunberg’s retweet stated: 

Africa is so hugely underreported when it comes to the climate crisis (as well as everything else…). If you have a platform - help amplify the voices and stories from Africa. Africa has a key role in the fight for climate justice. Please acknowledge and share their perspective (Thunberg, 2020). 

Thunberg’s Twitter presence creates group identification by inviting collective identity surrounding “shared interactions” within “social institutions, organizational structures, patterns of social interaction and a constellation of experiences,” which are built on live experiences but that don’t privilege any individual’s voice or discount difference (Weadock, 2020), 

Her actions portrayed a “new type” of activist movement which is based upon the groundwork of digital citizenship, as she exercised controlling her digital image while turning online citizens into real followers. A conversion of public digital interaction to a physical active participation of people in the climate change movement further proved the importance of digital citizenship in influencing reality (Mede & Schroeder, 2024) . 

To conclude, the Greta’s effect consolidates the standing significance of digital citizenship, its influence inevitably parallel to traditional citizenship. As digitization has rooted in human civilization to a point that is inseparable, society is in need of a digital monitorship to ensure digital citizenship is being taken care of. Thunberg's efforts, nevertheless, showcased a lively, spontaneous effect as a result of digital citizenship if being exploited to the fullest, if being used correctly. 

Week 6 Reflection: What is Digital Citizenship? Hashtag Publics, Political Engagement and Activism

References:

“Greta effect” spurring UK children’s online activism, Ofcom says. (2020, February 4). The Guardian. https://www.theguardian.com/media/2020/feb/04/greta-effect-spurring-uk-childrens-online-activism-ofcom-says

Lozano-Díaz, A., & Fernández-Prados, J. S. (2021). Young digital citizenship in #FridaysForFuture. Review of Education, Pedagogy, and Cultural Studies, 44(5), 447–468. https://doi.org/10.1080/10714413.2021.1929012

Mede, N. G., & Schroeder, R. (2024). The “Greta Effect” on Social Media: A Systematic Review of Research on Thunberg’s Impact on Digital Climate Change Communication. Environmental Communication, 18(6), 1–18. https://doi.org/10.1080/17524032.2024.2314028

Ribble, M., & Shaaban, A. (2011). Digital Citizenship in Schools Second Edition. ResearchGate; unknown. https://www.researchgate.net/publication/340468314_Digital_Citizenship_in_Schools_Second_Edition

Weadock, C. R. (2020). @GretaThunberg: Navigating Critique and Identity Within Youth Climate Activism on Twitter. Digital Commons @ DU. https://digitalcommons.du.edu/etd/1861/?utm_source=digitalcommons.du.edu%2Fetd%2F1861&utm_medium=PDF&utm_campaign=PDFCoverPages

Yehya Rafaat. (2014, January 1). The 9 elements of digital citizenship. https://www.researchgate.net/publication/340682289_The_9_elements_of_digital_citizenship

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Dark skies.

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I had the opportunity to take part in a photography session at my uni recently and won a first runner-up prize :)))))

Here's a song inserted that fits the photography inspo. <33333 ☀️☁️

These are some of the pictures taken and overall, it was a great experience!!!! 🤠 😜

Anddddd, last but not leastttttt, hope you enjoy the photographss !!! 😁🌷🌄🌞⛅

[girlsam-deactivated20210730]

dean winchester / tracy chapman “fast car” for spncarfuckersweek

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A splendid edit of the TV show - "Supernatural". In the background plays one of my favourite songs of all time.

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James R. Mead to his father and others

—- source from: Kansas Memory

Never knew a buffalo could be so unique in one’s eye. A fair piece of archived letter discovered this afternoon.

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“Hey, are you still buying the wrong clothes?”– SAY NO TO FAST FASHION.

I saw a big red flannel with a CTA link the first minute I opened my Instagram. It caught my attention for a short while, then hmmm.. never mind, I just continued to scroll through.  Not in the mood of buying a shirt. Then I saw a sparkling gown bedazzled with crystals, shown through an ad that says it’s sold at 20 bucks. The quality isn’t that nice, but it did catch my attention. 

That made me reflect on something deeper. Some of these clothes almost feel like soft-scams in disguise. They are marketed to look affordable and stylish, but in reality, they often lack durability and long-term value. We buy them thinking we are getting a good deal, but many of these items end up worn once or twice before being forgotten in the closet. They slowly lose meaning, turning into waste rather than wardrobe staples. 

This is where fast fashion connects directly to the digital community. The constant cycle of online advertising, viral hauls, and trend culture encourages overconsumption without us even realising it. According to Vogue (2020), social media has made fast fashion consumption emotionally rewarding because trends move rapidly and users constantly feel pressured to keep up with online aesthetics. 

However, this is definitely not the end of the world. The problem leads to an alternative: slow fashion. According to Fletcher (2010), slow fashion is defined as a movement that prioritizes quality, sustainability, ethical production, and long-term use of clothing rather than mass production and rapid trend cycles.  

Joy et al. (2012) argues that consumers are becoming more aware of how their fashion choices affect workers, the environment, and long-term sustainability. This shows that fashion is no longer only about appearance, but also about responsibility and conscious consumption. The purpose of slow fashion is to promote fashion trend that focuses on quality, durability, ethical production, and sustainability rather than mass production and fast-changing trends. Also, don’t be thrown off too quick, because slow fashion may sound difficult or extra through the words, but in reality, slow fashion is ingrained in our daily choices and habits. Here are some examples of slow fashion habits that you’re probably already familiar with. 

1. Thrifting

Thrifting is cooler than you think. Aesthetics and fashion don’t always win just because they are new. Real gems can be found through pre-loved clothes. Buying clothes from thrift shops not only extends the life of clothing and reduces waste, it can be a whole new fashion experience for some people. 

2. Upcycle Fashion

Upcycling means turning old clothes into new designs. This reduces textile waste and gives old items a new life. 

3. Ethical Slow Fashion Brands

Brands matter a lot in slow fashion. Some brands focus on fair wages, sustainable materials and long-lasting designs instead of quick mass production. 

Examples include brands that use organic cotton, recycled fabrics, and transparent production methods.

4. Capsule wardrobe

A capsule wardrobe means owning fewer clothing pieces that can be mixed and matched easily. It focuses on versatility and long-term use.

In the end, the question is not just about what we buy, but why we buy it. Maybe the next time we see another tempting fashion ad while scrolling online, we should pause for a second and ask ourselves: “Do I actually need this?” 

Week 7 Reflection: Digital Citizenship Case Study: Social Media Influencers and the Slow Fashion Movement

References

Fletcher, K. (2010). Slow Fashion: An Invitation for Systems Change. Fashion Practice, 2(2), 259–266. ResearchGate – Slow Fashion: An Invitation for Systems Change 

Vogue. (2020). Is Fast Fashion an Addiction? Vogue – Is Fast Fashion an Addiction? 

Joy, A., Sherry, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands. Fashion Theory, 16(3), 273–295. Monash University – Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands 

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“Why the Influence of Reality TV Should Not Be Underestimated.”

I’m curious. What comes first in your mind when you hear of the term “Reality TV”? Is it the jaw-dropping ways of how the Kardashian sisters spend their money, the full wardrobe of branded shoes and handbags they own? Or, the half-comedic, half-sympathetic scenes of contestants who stand pen-straight on stage with their fingers crossed, tongue-tied, hoping not to get too humiliated by the judges? Even if you’re not a fan of reality TV shows, I’m sure you have watched a clip of them somewhere before. We’re living in a mobilized, digital age where mostly every form of media is being carried around, with social media ingrained in our daily lives. Same goes for the current development of reality TV. We carry reality TV everywhere today and we can watch them anytime we want through our phones. Marked by a sudden invasion of AI into the media industry, we even see an unbreakable potential of reality TV stand firming in its position, or perhaps to grow even bigger.

And here’s why. 

Back when the first reality TV show was screened, producer of Candid Camera Allen Funt began by placing “hidden cameras”, as he wanted to capture the utmost genuine human behaviours during unguarded moments(AV Communication Review, 2022). With his actions being condemned as an invasion of privacy, the programme hired William Saroyan, who established the primordial concept of today’s reality TV: placing real people into social situations designed by the show’s writers and producers (Murray, 2009). 

"Smile, you’re on camera."-- Allen Funt

This leads us to our first finding: one may argue about the extent of authenticity of reality TV, but it is undeniable that it won’t ever be completely fake. The portrayal of real human emotions secures the future of reality TV and promises growing potential of its value among a bunch of soulless, robotic figures inside the AI-generated videos. 

I remember coming across this clip from the show “90-day fiance” for the first time on my phone. It was a fine Sunday afternoon. The character, Ed no-neck, real name Edward Allen Brown appeared on my phone….

My first reaction was: “Dang….. hahaha…. Is this person real…why is the show so dumb…?” 

Yes, I might think it was dumb at first, but it did intrigue me to want to know more about the show and then... it was episode after episode. I was hooked. The mind-blowing, chaotic stories between international couples who have to deal with visa problems and emotional conflicts have become a great time killer for me for a good while. I remember what added to the fun were those hilarious YouTube comments underneath where people just say the most unhinged stuff they could. These other people who equally enjoy the show made differing comments with regards to individuals of the TV show. And you'll see different sides forming, creating different clicks who support different viewpoints towards the couples and their unusual romance.

This formulates another point: the power of the digital community converged with the nature of reality TV. According to Henry Jenkins’ theory of participatory culture (Jenkins, 2006), audiences no longer passively consume media. Instead, they actively participate in discussions, content creation, and online fandom spaces that continuously expand the lifespan of reality TV shows. What fuels the influence of reality TV isn't just the quality or nature of the TV content, but also the audience - the people who love these shows. Their engagement facilitates communication which eventually leads to the development of a strong base or community that eventually draws more people in. It's like a spar

The last question we have to ask is what is so entertaining about reality TV? These shows Love Island, The Survivor, Masterchef, etc. are able to sustain production that lasts for seasons and years, supported by a huge base of audiences and fans, both public and “hidden”. Such TV consumption encourages parasocial interactions, where viewers develop one-sided emotional attachments toward contestants.

 Maybe the answer is as simple as because we want to learn about others, and we like them. This is why reality TV will prevail, in the coming days of artificial intelligence and increasing digitalization.

So... do you have a favourite TV show? Let us know in the comments down below. :))

Week 5 Reflection: Digital Community and Fandom: Reality TV Case Study

References:

AV Communication Review. (2022). Jstor.org. https://www.jstor.org/journal/avcommrev

Jenkins, H. (2006). Confronting the Challenges of Participatory Culture. The MIT Press. https://doi.org/10.7551/mitpress/8435.001.0001

Murray, J. (2009). Darwin and his publisher John Murray. Science Progress, 92(3-4), 289–295. https://doi.org/10.1177/003685040909200302

Vogel, R. (2025). To Teach and to Please | University Repository at Boston College. Bc.edu. https://ur.bc.edu/islandora/teach-and-please