Hello world!

[chenbixin]

My app bases on Personal cloud

What is personal cloud?

Personal Cloud is an emerging technology. It will give people a new user-experience. People can use it to store, sync, access and share their data through the Internet by using smart phone, tablet, TV and PC. If people have personal cloud. by using different devices, people can finish some complicated tasks that can only be done on PC before. These devices can give people better user-experience and they have almost same functions with PC. 

UX - LenovoEMC™ Personal Cloud:

http://iomegacloud.com/landing_page.php

APP-Marketing 

First, customer can save their data to personal cloud. Individuals have a lot of pictures, video and other media information, so they need a lot of storage space. Personal cloud can provide it.

Second, now more and more people come from different place and they work together . They need to share the their work. Personal cloud allow people to share the resources to others.

Last, different people have different job. So people decide which apps they use with their data. People also can choose the app in personal cloud which they want to use.

My app:

For example,  I  want to calculate this function by using smart phone’s simple calculator,it is impossible ,but if I save it to personal cloud with Professional calculator. So personal cloud is not only online storage. People can deal with data when they are using personal cloud. Personal Cloud consists of the server, terminals, applications and personal information. When user releases a command to the terminal, then terminal send it to the server. The server will use the applications to get a result base on the personal information（personal information has already stored on server） . After that, the terminal will receive the result and user will get the result by using web or applications.

Example:

                     Using smart phone to calculate ctg2 = ?

       Save it to personal cloud ( Professional calculator)

                                        Get answer 3

Audience participation:

Background:

Cozy,a personal Cloud you can host, hack and delete Your web apps and your data on your hardware.

Demo: http://cozy.io/

Challenges:

Network speed&Interface and Layout&Safety

Improved without technological:

Now, people always take smart phone to everywhere, because smart phone are easier to carry, but smart phone’s performance cannot catch up with PC. Personal cloud can help small digital device to deal with some tasks that the performance of digital devices is not enough. 

In the future, people may be able to unlock the portable digital devices provided by any places such as library, coffee shop, company, etc. The portable digital device would get personal information from the Personal Cloud. People can continue to work, to study or to play their game. It just likes people can turn on his/her own computer at home or office.

[chenbixin]

CSS, a funny skill to a programmer

I have learnt Computer Science when I was in university, but I still learned a new skill that surprises me. That is CSS.

Why CSS surprises me, it's because I never consider that CSS is so useful before.  I am no good at designing interface and I think most of programmers are not good at it. When I finished some websites, different pages have different styles. I never make use of CSS to keep the pages in the same style before, because I always focus on algorithm, database or debug ; I do not want to pay too much attention to Interface. Most of the time, I build a wonderful website (with complete database, convenience function, no bugs etc.) with horrible interface, my friends always say: “What an ugly product!”

In this semester, this is the first time I try to apply CSS on the websites. When I started to use it, I changed my mind gradually. CSS surprises me! CSS can efficiently design a website’s style. I just need to spend a little time and to build some classes, then I can keep my website in a simple style. Actually, I read a lot of books talking about CSS, but I never consider that I need to have a try. In my opinion, CSS is very suitable for programmers. If a website is built with a simple style, then the website itself will make more sense. On the other hand, it also can change the style easily. The most important thing is that my friends will no longer laugh at me!

Although I have learnt these skills when I was in university, but I still learnt a lot of new skills in the class, especially in CSS. This is the reason why I like coding. I always can find a new way to build functions.

[chenbixin]

A creative use of social media in China

I have seen many creative uses of social media and I know that how to use social media is very important. Now, I am going to talk about a creative use of social media in China.

In 2006, the Chinese government hired many Internet commentators. The Internet commentators need to pretend as ordinary users and then they post some public opinions or give some comments in some social media like Facebook, YouTube and Twitter. These public opinions and comments should steer discussions away from anti-party or sensitive content. It is because the Chinese government wants to use social media to keep a stable social environment. Now, this policy is really effective in China (Actually, people can not visit Facebook, YouTube and Twitter in China; instead, there are some Chinese websites that have almost same functions). In this case, I think the Chinese government use a creative way to use the social media. Now, I just want to talk about it based on social media’s feature; why the Chinese government chooses social media, which “customer” they focuses on and why it is useful.

First, using social media is very popular in China. In 2013, there are nearly six hundred million Internet users in China. 85% users use Internet to visit some social media websites with computer, mobile phone and tablet. The amount of six hundred million is not a small number; it is such a big user group leads the Chinese government to put a high value on social media.

So who is the customer of this interesting policy? Almost all of the Internet users in China are the “customers” of it. With the popularization of social media, Most of the Internet users have opportunities to get to social media. Internet users get much information from the Internet even if they chip off just a bit. For instance, even if I only spend fifteen minutes a day visiting on Facebook, I basically know what happened in the world today and what people's views on issues, which was impossible for any kind of social media in the past. Therefore, a typical Chinese Internet user has read the professional Internet commentator’ post or comments but not realizes those commentators are not providing their sincere opinions. Consequently, all of them become the Chinese government’s customers as planed.

Why is it useful? It correlates with the basic characteristics of social media. The biggest characteristic of social media is interactive. At present, people prefer to believe the news or information coming from social media rather than those official views from television. It is because, social media as an interactive platform, people can both read and comment on it. When these Internet commentators are working, they post or comment by using an unofficial tone. It is very hard to distinguish the post are coming from ordinaries or Internet commentators, but we agree with some of their opinions at times. And because of this Internet commentators’ post or comments do have an effect on us. Then we get to understand that this policy is rather useful.

From a business standpoint, many merchants usually promote their products by making use of social media; and some of them may post or comment on the products, pretending as ordinaries. For me, it is indeed creative for the Chinese government to utilize social media like this.

[chenbixin]

Cozy,a personal Cloud

Personal cloud is an emerging technology. We can find a few websites that can provide personal cloud. Most of them require users to pay money, like Lenovo EMC Personal Cloud.  I try to find a free one so that I can test it. Fortunately, I found Cozy. In Cozy’s homepage, it says:” you can host, hack and delete your web apps and your data on your hardware.” They are still working on the personal cloud’s attributes. Currently, they have version 1.0. 

UX

Cozy personal cloud is very special one: “A personal cloud that unites your web applications and your data on your hardware. With a single click you can deploy your services on your personal computer in the comfort of your living-room, on a dedicated server or even on a mini board such as the Raspberry Pi.”  It is very hard to install this personal cloud because it is free and it is not completed. Now, let's go through some demo on their website.

What is unique/interesting about this personal cloud?

I think it gives me a new idea, we can build the personal cloud’s hardware by ourselves. We can use this personal cloud in our houses. Actually, I consider that just some companies can provide us with personal cloud. I worry about that because the personal cloud restores a lot of personal Information. Now, Cozy personal cloud gives us a idea that we can build it by ourselves and we can save our personal information in our own computers, then we can share it to our digital devices. It is very cool.

 URL:http://cozy.io/

[chenbixin]

15 useful links for Personal Cloud

Links that support market’s need for this new product/UX:

1.Personal Cloud Market - Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2013 – 2018)

http://www.marketsandmarkets.com/Market-Reports/personal-cloud-market-821.html

2.PERSONAL CLOUD MARKET TO REACH $43.5BN BY 2018: REPORT

http://www.cbronline.com/news/cloud/cloud-saas/personal-cloud-market-to-reach-435bn-by-2018-report-120213

3.Bringing “Personal Cloud” to Market

http://blogs.law.harvard.edu/doc/2013/05/04/how-marketable-will-personal-cloud-be/

4.Research and Markets: Personal Cloud Market -2013 Report With Forecasts to 2018

http://www.reuters.com/article/2013/06/24/research-and-markets-idUSnBw245580a+100+BSW20130624

5.Global Personal Cloud Market-Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

http://www.sbwire.com/press-releases/global-personal-cloud-market-industry-analysis-size-share-growth-trends-and-forecast-2013-2019-348853.htm

6.Personal cloud market will experience strong growth over next five years

http://cloud.media.seagate.com/2013/10/16/personal-cloud-market-will-experience-strong-growth-over-next-five-years/

7.The Real Market Size of Public Cloud Services

http://www.wired.com/insights/2013/03/the-real-market-size-of-public-cloud-services/

Links that support choosing this technology to power UX:

1.Personal Clouds Wiki

http://personal-clouds.org/wiki/Main_Page

2.Using Drobo with Pogoplug for remote file access and media streaming

http://www.drobo.com/solutions/for-professionals/personal-cloud/

3.LenovoEMC Personal Cloud (Video)

http://iomegacloud.com/landing_page.php?cloud_name=&access_code=&user_lang=en

4.WD advertisements (Watch the videos, Watch the commercial)

http://www.wdc.com/en/products/network/networkstorage/

5.Ubuntu is a company about personal cloud

http://www.ubuntu.org.cn/ubuntu/features/personal-cloud

6.A free personal cloud produced by Baidu  in China

http://yun.baidu.com/

7.News From the Personal Cloud – November 8,2013

http://inthepersonalcloud.com/

8.Automatically secure, sync, and share data and content on mobile phones, tablets and computers via the cloud.

http://www.funambol.com/solutions/

[chenbixin]

Are you ready for digital trends?

I think that digital media industry develops rapidly, especially in Canada. Now, I am applying for my second study permit. At first, I considered that I would need to prepare many materials and it would take a lot of time from me. Actually, I was wrong, because I can stay at home and finish every thing online. What an amazing thing! This contribution belongs to digital media industry.  After I finish the three articles about digital trends in 2013, I think digital media industry still has a huge space to develop. It can change our daily lives in the future. I would like to talk about some ideas in this three articles.

Mobile First

Although mobile phone has already occupied an important position in digital media industry, we still need to focus on mobile first. Smart phone is easier to carry than other digital platforms. This is the biggest advantage that people often take it everywhere. Based on this advantage, more and more companies spend money and time on building their applications on smart phone. Some of these applications are social medias; so smart phone is popular due to social medias applications; some social medias cannot live without smart phone. What’s more, I think digital media industry also cannot live without smart phone in the future.

Data

Individuals have a lot of pictures, video and other media information, so they need a lot of storage space. Now, people always take smart phone everywhere, because smart phone are easier to carry, but smart phone’s performance cannot catch up with PC. There is not enough space in smart phone. People not only need a space to store it, but also want to get it everywhere. How to deal with a huge individual data? How to earn money from people’s requirements? I think it will be a challenge in digital media industry.

One to one social engagement

This is a great idea. At most of the time, we divided customers into different groups, but the customers are individuals and they have their own feelings or requirements. “People are people, not just an email address or a phone number.” If we have enough abilities or platforms, we can focus on individuals and we can make customers feel that we focus on them. It can help us understand what customers’ real needs are. I think smart phone is a very good device to finish this idea, because everyone has his or her smart phone now.

These three great ideas give me some tips that I can work on them in the future. There are also some great ideas in the articles, I show the links here:

  http://www.siia.net/blog/index.php/2013/09/10-digital-media-trends-you-cant-ignore/

http://socialmediatoday.com/marketingletter/1518801/10-digital-trends-2013-are-you-ready

http://www.slideshare.net/EdelmanDigital/edelman-digital-2013-social-media-trends

[chenbixin]

Voice and tone! Playing a guitar or managing a company?

Voice and tone, when I heard these two words from the class, they reminded me of an electronic guitar, because I am inserted in playing guitar and I know many electronic guitars have two knobs called voice and tone. I could not distinguish the difference between voice and tone knobs clearly and I think both of them have almost the same functions. After I finished reading “Tone and voice: Showing your audiences that you care”, written by Kate Kiefer Lee, I figure out not only the definitions of voice and tons in class, but also the meaning of voice and tone knobs on electronic guitar. I think it is very funny. Although voice and tone are demonologies in two different fields, they have the same meaning. A company or a guitar only has a kind of voice, but they can have many kinds of tones, companies use different tones to meet different customers’ needs and guitar players use different tones to satisfied different audiences.

 I think it is right for companies to provide different tone to different users, but the key point is to provide correct tone to users. Especially companies should avoid overemphasizing the value of users. Now, according to different customer’s requirements and values, companies give quite different services and products. This discrimination will easily make part of users or even most of users feel that they are discriminated. Consequently, these users may choose another company because they are looking for better services. What’s worse, companies may lose valuable users, who are against discrimination, due to unfair services. For example, people lack of the awareness of copyright in china. For one thing, viewers watch online films or dramas for free in the previous five years. For another, those websites provide online films without paying for the copyright either and websites make a lot of money through presenting sponsors’ advertisements. Currently, under the pressure of the authority, most popular video websites in China begin to play films and dramas with copyright, and then they require visitors to pay money for it. These video websites put a lot of advisements to show the benefits after you pay money to them, like visitor can watch new films, can skip the advisements etc. They focus on showing the difference between payer and non-payer, but they do not emphasize that the visitors should pay for copyright. Due to the poor awareness of copyright, a misunderstanding arose; many victors consider that why they should pay for watching films and they think the websites only service rich users. The video websites lose a lot of visitors, although they just charge visitors three dollars per month. This indicates, the video websites do not have right tone for their visitors. A right tone need pay attention on customers’ real needs, like respect, fairness. What’s more, a right tone also can help customers build a correct value.

 All in all, a successful company is good at using different right tones, just like an excellent guitar player.

[chenbixin]

Fall Tour Interactive 2013

After I finished the Fall Tour Interactive 2013, I think it is a very wonderful event. There are three highlights: First, this event focuses on communication. According to my experience, there is not any event like this in China. In china, we also had some chances to visit some digital media industries, but we could not get any benefits form that events. Most of these companies just appointed a guide to show us around their companies without any explicit explanation. We did not have any communication in these events when I was in China. In fall tour interactive 2013, we form some groups based on our interest, although we came from different positions. During this event, we communicated with each other and we shared our idea about the companies that we had visited. We also had opportunities to talk to the leader of the companies.

Second, we can get the mots advanced ideas of the digital media industry from the Fall Tour Interactive 2013. In this industry, creativity is of great importance. There will be a lot of new ideas in every year; these ideas come from different companies. In this event, they shared the ideas with us. According to those ideas, we can create more and more new ideas by ourselves.

At last, this event gave us some basic information about the digital media industries in Toronto. Before this event, I knew there were lots of digital media companies in Toronto, but I could not figure out either their names or businesses. So this event can help new comers like me know more about the general information of the digital media industries in Toronto, then I can develop a better career planning.

  In the Fall Tour Interactive 2013, I was in green group. I visited Shoplify.ca, S-trip, TAXI and Derooted and I also attend a presentation that about the Halio.

  What impressed me most is the company called TAXI. It is a very small company, but it has programed some famous marketing plans on digital media. I still remember there was a funny marketing plan. They tried to sell a BMW MINI motorcycle on website on April 1st and they provided many details about this motorcycle. Then many people trusted the news and they visited the website. I think this marketing plan is very successful. In addition, the representative of the TAXI impressed me deeply, because he also graduated from computer science, but now he is working in the marketing filed. His experience reminds me of choosing the future career.

  I will give five advices in Fall Tour Interactive 2014,

Don’t be late. The opportunity to visit different companies is very limited. We should take it seriously.

Take notes.  Representatives of the companies went through the content quickly due to the intensive trip; it is better to take notes timely.

Communicate with others. Different people has different ideas, sharing ideas can help each other’s.

Exchange the contact information with the representatives of companies. It may help people to find a job.

[chenbixin]

Personal Cloud

Personal Cloud is an emerging technology. It will give people a new user-experience. People can use it to store, sync, access and share their data through the Internet by using smart phone, tablet, TV and PC. It means, by using different devices, people can finish some complicated tasks that can only be done on PC before. These devices can give people better user-experience and they have almost same functions with PC. This innovate is provided by personal cloud.

Personal Cloud consists of the server, terminals, applications and personal information. When user releases a command to the terminal, then terminal send it to the server. The server will use the applications to get a result base on the personal information（personal information has already stored on server） . After that, the terminal will receive the result and user will get the result by using web or applications..

Personal Cloud can satisfy individuals’ requirements. Now, people always take smart phone to everywhere, because smart phone are easier to carry, but smart phone’s performance cannot catch up with PC. Personal cloud can help small digital device to deal with some tasks that the performance of digital devices is not enough. Personal cloud also can save more personal information. Individuals have a lot of pictures, video and other media information, so they need a lot of storage space. Personal cloud can provide it.  Therefore, Personal Cloud can help portable digital devices to improve their performances. It will has a big market space.

In the future, people may be able to unlock the portable digital devices provided by any places such as library, coffee shop, company, etc. The portable digital device would get personal information from the Personal Cloud. People can continue to work, to study or to play their game. It just likes people can turn on his/her own computer at home.

[chenbixin]

Win the war with an army of sheep!

       I found a description of a leadership: an army of sheep led by a lion is better than an army of lions led by a sheep. This sentence demonstrated how important a lion in the army of sheep. This sentence also applies to the 21st century，a great leader is the most important part of a team. The importance of leadership decided he needed to have a lot of excellent qualities. According to my course Interactive digital media, I would like to talk about two important qualities of a leader and two best practices in the media industry.

       Interdisciplinary Thinking：A media industry leaders need to spend a lot of time to understand the other industries, they really need to understand the role, values ​​and development of other industries. Why they need this best practice? In the 21st century, many industries cannot develop without the support of the network, and the network and the media industry has a very close relationship, so that the media industries and other industries have intersection. As a leader in the media industry, they must understand every industry, in order to discover new business opportunities. Now, many industries are now mixed types. I have been on this course for two months, and we learn a lot of different aspects of knowledge, like Management Marketing, video and Programming Science. It also gives a support to interdisciplinary thinking is important in media industry.

          Visionary Leadership：Media industry leaders must be visionary and proactive，they has ambitions to influence others and want to have a leadership and their courage to take responsibility. Media industry development speed is always faster than some of the other industrial development. Media industry leaders need to find a new way by themselves. Walking a new way is very dangerous, but if someone is successful, he gets a lot of benefits. This is why people are so interested in the media industry; it has a lot of uncertainty opportunities. How to walk on the new way? In my opinion, It needs visionary leadership. In this new way, they need to keep their faith and enthusiasm, whatever the outcome, leaders must take responsibility, then the subordinates will follow in their footsteps. In our course, we also talk about the different about the manger and leader. I think the visionary leadership is the most different between manger and leader.

       Above all, I talk about what I understand about the interdisciplinary thinking and visionary leadership in media industry leadership. I know there are a lot of qualities about leadership, but I think these two qualities are more important than others in media industry when I learn from this course. If a leader focus on two qualities, then he can win the war. 

    There are two links about leadership:

http://www.what-are-good-leadership-skills.com/effective-leadership-styles.html

http://www.what-are-good-leadership-skills.com/effective-leadership-styles.html 

[chenbixin]

HTML and CSS

  I think HTML plays an important role in two parts of a page. First, HTML is the backbone of a page，all parts of the sequence are determined by the html. Second, it decides the contents in the page, like the page’s title, heading etc.

  The CSS is focus on page’s style. It decides the some styles of some elements in the page and keeps the elements in one style. It also can keep the style in different page because programmer can use one CSS in different HTML.

   Separate them because they are two completely different things. HTML is like a man, and CSS is like this man's clothes. In a websites, different page have different contents but they always have same style. Sometimes we need to change the contents and sometimes we need to change the styles, but we don’t need to change them together, because most of the time, we change them for different reasons. On the other hand, it is hard to change the style when we put the style in HTML It means we need to change the code in every html. If we build the CSS, then we just need to change the code in the CSS.

   HTML and CSS respond different part in a page. Also we can use HTML to build a hole website, but we can’t control the website easily, especially in the control page style and some details. If we use the CSS, it can effectively help us solve these problems.

[chenbixin]

5 most frequent apps used

1.WeChat  －message

2.Transit Now－native

3.N-Track Tuner - hybrid

4. Google map -  hybrid

5. TT player - native 

[chenbixin]

A programer becomes to an artist.

       First of all, I think the IDM can improve my working ability. Actually, I did not know what it was IDM at all when I chose it. The reason why I choose it was that IDM is a short-term course and digital media is so popular. Up till now, I have taken this course for one month. I recognize that the course is suitable for me. 

      When I was leaning Computer Science in China, some people considered I was a person who can repair a computer. After I explained to them what Computer Science was and showed them the app and website I built, they said, “What an ugly product! What were you doing when you studied in the university?” How could I explain to them?  Should I show the code or database to them? Of course not. They would not understand. Therefore, I recognize that interface design is very important. I believe this course will help me a lot.

     With this course, we focus on not only interface design, but also customers when I need to create something. This is a brand-new idea for me. Although I have programed a lot of apps or websites, I just programed them according to professors' requirements. I never realized the products I programed were for customers. Now I change my mind.  Every product should work for customer. In our daily lives, we find more and more examples that the digital technology improves our lives. We use mobile phones to do many things. For instance, we use it as a map, a newspaper and a timetable, etc. Why can engineers create these wonderful apps? I think the most important reason is that they always focus on what customers really want.

      In china, I had worked in a small software company for a short time. It was an interesting company. There were five employees in the company. They made a system for a supermarket and a website for agriculture industry. At that time, I learnt teamwork was very important because it was a small company and it unexpectedly worked for two completely different parts. How could they arrange the timeframe with the system and the website? It is still an unsolved question for me. After I finish this course, I believe I can find the answer.

      Now, many mini-sized digital media companies arise in china. They accept the requirements from some big companies. Sometime they are asked to create an app, or sometimes they need to build a website. It requires the engineer to finish much work in different specialty. For example, a programmer needs to shoot a video about their product or a website designer need to help build a database. They need to know some basic skills for everything about digital media in these cases. This interests me very much. 

      I also have some questions with this course. What is the relation between games and the IDM? I cannot define it clearly. In addition, from game companies, are there any poisons for IDM industry?

      Above all, this course contains a lot of knowledge I need to know.  I hope I will be able to work in this industry because it can change our life. 

[chenbixin]

test