Converze Media

Converze Media Group is a media planning and buying agency specializing in results-oriented radio, television, cable, and print advertising. We’re here to help our clients by advising them on best practices, while crafting messages and integrated programs that work across a multiple platform.

[converzemedia-blog]

[converzemedia-blog]

[converzemedia-blog]

[converzemedia-blog]

Advertising on radio has consistently proven to be an effective and efficient medium to help generate brand awareness and grow business for a variety of companies and in a variety of geographical markets. But for small and mid-sized businesses that are on a tight budget, it pays to know some tricks of the trade to keep radio advertising affordable. Try remnant radio!!!!

[converzemedia-blog]

Thinking about radio advertising?

Converze Media Group is firmly entrenched in the radio business. We have developed contacts at more than 2000 radio stations across the United States. Our agency is well versed in negotiating media buys, live reads, station giveaways and studio productions.

[converzemedia-blog]

Radio as a Traffic Building Medium

Radio ads are much more personally relevant than ads in all other media (Source: Radio Ad Lab)

Radio has the human voice to convince

Host endorsements typically drive a 400% increase in response over non-endorsed spots.(Source: Robinson Radio Networks)

A Radio/Internet mixed plan showed greater impact in Website Visitation and Purchase Likelihood (Source: Radio Ad Lab – “Radio and the Internet: Powerful Complements for Advertisers”)

Radio campaigns deliver a 49% ROI advantage over TV (increase in sales) (Source: Radio Ad Lab “Radio’s ROI  Advantage”)

When Radio is included within a plan, it boosts brand recall and brand preference (Source: Radio Ad Lab)

Radio is can be used as a reminder medium to fight procrastination

It’s close to the sale because it is mobile

Radio has a robust loyal listenership database allowing for CRM initiatives

In a Radio Ad Lab study, ad effectiveness significantly increased when a plan was converted from 2 TV ads to 1 TV and 1 Radio ad. 

[converzemedia-blog]

Kiss FM appears on national Digital One

London-based Kiss FM UK has appeared on the national Digital One DAB multiplex, as Smooth Xmas ceased transmission for a second year. Kiss, which is already available via a number of local digital multiplexes across the country in stereo, is transmitting in mono nationwide at 80 kbps.

Smooth Xmas, which was at the same quality, was only on-air for two months in the run-up to Christmas for the second time. Last year it morphed into Smooth 70s which is still transmitting.

Kiss FM UK is made up of Kiss 100 London, Kiss 101 in South Wales and the West, and Kiss 105-108 in the East of England. The same output is networked across all three (previously separate) FM stations after the Digital Economy Act allowed regional stations to combine if they provided a national version.

If the move is permanent, it means Kiss will appear twice on DAB sets in areas where the station is carried locally, including Birmingham, Exeter & Torbay, Cambridge, Manchester, South Yorkshire, Swindon, Tyne & Wear, Berkshire & North Hampshire, Coventry, Essex, Leeds, Peterborough, Stoke & Stafford, Cornwall, Humberside, Liverpool, Norwich, Teesside, West Yorkshire, Wolverhampton and London.

Digital One’s website says Kiss is testing at the moment, and an announcement is expected in the first quarter of 2013.

[converzemedia-blog]

[converzemedia-blog]

Follow us on Twitter: @converze_media

[converzemedia-blog]

Like us on Facebook Converze Media Group

[converzemedia-blog]

Remnant Radio Works

Radio is one of the best media for remnant buys because - unlike print media which can be expanded and contracted to a certain extent as needed - radio advertising is finite. There are a fixed number of spots in one hour that must be filled. So, even more than other types of media, advertisers have a better chance of getting discounted ad space on the radio. And the discounts can range from 25% to 75% off the retail price.

[yoannmichaux]

This billboard absorbs air pollutants. WWF / Coca-Cola Billboard by Momentum

[unionmetrics]

On Fridays over at the TweetReach blog, we round up our favorite posts of the past week in the world of measurement, analytics, and social media for This Week in Social Analytics, and we thought you might like to see it here too!

6 Twitter Analytics Tools to Improve Your Marketing...

[thekiellopathra-deactivated2014]

Colin Hanna washingtontimes.com January 3, 2012

Not until after the clock ran out on 2012 did the Senate cobble together a “fiscal cliff” deal that finally passed the House late on Jan. 1, in a 257-167 vote. This deal amounts to a kind of “bungee cord” that has snapped us back to the top edge of the cliff again. That we should get a deal instead of a solution should come as no surprise. The entire process has been focused on the wrong problem all along.

The president, the House speaker, the Senate majority and minority leaders and, for that matter, Mitt Romney all have done the nation a major disservice by focusing almost exclusively on taxes for the top 1 percent or 2 percent of income earners for the past six months or so. Speaker John A. Boehner tried to talk about cutting spending, but the other side and its obsequious media are deaf to the subject. Democrats and Republicans alike have argued tenaciously that raising taxes on the rich, or not, is the heart of the problem. It’s not. The problem is overspending, not insufficient revenue from taxes. Read more

[converzemedia-blog]

[converzemedia-blog]

Call us for more details!

[converzemedia-blog]