Cool Ideas

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https://lbbonline.com/news/openai-chatgpt-images-ooh-creator-billboard-campaign

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Ogilvy South Africa: Castle Lager shows that difference can find common ground

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National Geographic Leans Into Its Famous Design Elements for Museum Intro | Muse by Clios

How do you hype a museum that's not yet open, with no imagery of the venue available? For National Geographic, Terry & Sandy sparked the pub

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https://lbbonline.com/news/TWIX-Two-Is-More-Than-One-Double-Act

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Reddit campaign makes the case for real people in a fake internet

Reddit has spent two decades as one of the internet’s most powerful forums, a sprawling network of communities where strangers swap ho

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Apple’s latest privacy spot is haunted by the internet’s clingiest followers

TBWA\Media Arts Lab and Smuggler director Ivan Zacharias are back with another grim tale about unwanted online tracking.

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Coca-Cola turned its iconic contour bottle into a chopstick.

Coca-Cola and Ogilvy have redesigned the chopstick in the shape of its iconic contour bottle, creating a functional dining utensil that plac

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https://lbbonline.com/news/KFC-Bucket-for-One

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Snickers got a roomful of Reeses to endorse its peanut butter products

BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.

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Even the worst of rivals can agree on this new Belgian light beer

Martens BeLite’s launch campaign imagines sworn enemies—from sharks and surfers to hunters and deer—bonding over a cold one.

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World Cup tickets are crazy expensive, so this airline built a campaign around it

Canadian airline Air Transat have turned rising World Cup ticket prices into a travel campaign, running real-time cost comparisons between m

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Microsoft cast 25 sets of twins for Windows ad straddling work and play

The Windows 11 campaign from Droga5 follows students shifting between homework, gaming and creative work.

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