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@creatorsfreedom
Great guerrilla-war tactics by author Brendan Leonard to engage with fans of his book by putting them in mainstream bookstore shelves that didn't carry his book, left with one-off handmade drawings. I've seen Alexis Ohanian do this with his inspiring Without Their Permission book, but from Leonard, it looks like Ohanian wasn't the first to hustle — standing on the shoulders of marketing giants has its benefits!
" By gifting a small and somewhat random number of viewers of a small film, suddenly you have a flurry of attention being paid where otherwise there might be little."
I don’t think the future is blockbusters OR niche, it’s both. Fringe artists will continue being fringe. Pop music will be a Hunger Games-like fight to the top because there can only be one #1. And that leads to another of my motives for releasing data: with all the commentary that seems to say “get big or get out”, I want to say that small can be good and to encourage all those weirdos who make good art to keep at it.
Another inspirational post from Ari Herstand on Digital Music News about musicians that are making a real living by leveraging their creativity and strategic use of today’s technology.
7 useful tips and observations from Jason Howell's successful music album crowd-funded campaign.
Thoughtful post by Rob Pegoraro on the Project DisCo site about Spotify's steps to help music artists understand what "a listen" on their streaming service means. Additionally, the service's new analytics platforms will enable creatives the ability to begin to market directly to their listeners and eventual fans.
I've written about this before, but as more listeners transition to using on-demand streaming radio from traditional broadcast radio, platforms like Spotify will become more useful to music artists. Not just as a source of revenue, but as a real way to build relationships with their listeners. Today, the artist sees no real information about who is listening to their music. Unless you've been using a service like Grooveshark that's provided this kind of info to musicians signed up for their service for some time. Radio provides "sample" information, but that data isn't exactly as precise or useful as say information you'd see from your website traffic analytics.
The added future benefit of being able to build a direct-to-fan store right inside where your fans are listening is a great opportunity that really hasn't been provided by an online streaming service, to date.Â
Great read. Moby talks distribution & fan remix opportunities with BitTorrent, piracy and opinions on the weather, and building relationships with listening fans using everything the Internet has to offer.
Jonathan Coulton, Musician - XOXO Festival (2013) (by XOXO Festival)
If you read this blog and don't know Jonathan Coulton, you should. He is very much a reason I started Creators' Freedom Project.
JoCo is inspiring and a shining example of the way forward for creatives — and small businesses. When he says "niche," I hope you think "my awesome supporters."
Michael Robertson @mp3michael builds a Radio Search Engine — how will you use it? [VIDEO]
Super useful tool for searching for radio play trends — of course developed by that tech Gordian-knot cutter Michael Robertson
(via New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters)
#wtpnashville Many thanks to Alexis Ohanian for a great discussion at the Nashville Entrepreneur Center. #wtp
(via Reddit co-founder encourages Nashville startups to look beyond Silicon Valley | The Tennessean | tennessean.com)
Welcome Alexis Ohanian, reddit co-founder, to Nashville — #wtpnashville
On October 29, join Alexis Ohanian, cofounder of Reddit, author of Without Their Permission, and open Internet advocate, for an early happy hour at the Nashville Entrepreneur Center, presented by the Creators' Freedom Project and Nashville’s innovative, creative, and social entrepreneurs!
Don't Wait For Permission To Be Awesome!
CLICK HERE TO RSVP AND FOR MORE DETAILS
Mathematicians Figured Out How To Execute The Perfect Reddit Submission
— this study is less about gaming the system of reddit and more about what makes a post more compelling to the audience. Keep things short, positive, and entertaining for better chances that other people will like it!
GaryVee on Using Twitter Search to Engage Audiences
>If you’re willing to put in the effort and do a little bit of listening, you, too, can jump into conversations just like I did and create context with people like these that may eventually lead to the sale. [Gary Vaynerchuk on LinkedIn](https://www.linkedin.com/today/post/article/20130829164107-10486099-13-tweets-a-real-estate-agent-should-have-answered-not-me?_mSplash=1) yesterday on how Realtors could be using Twitter Search to find people in need of their service. The next day, [he rightly continues on the same topic](https://www.linkedin.com/today/post/article/20130830154410-10486099-what-is-the-matter-with-people-it-takes-work?_mSplash=1) to those who commented that his tactic doesn’t work. He rebuffs them asking how much they’ve tried it. As you might imagine, responses were weak: > I am blown away by the consistent ADD and impatience that the current American business culture exhibits when it comes to trying new methods and declaring them ineffective after only a cursory attempt. The thing is, he’s exactly right. If you’re creative entrepreneur and you’re not in this for the long haul, you’re doing it for the wrong reasons. Like Gary says, this isn’t a sprint, it’s a marathon. There are no shortcuts developing relationships, especially those that are built on trust. So get started. Jump on twitter. Search for those terms that people — who are interested in the same stuff you are — would say. And join the conversation. They are waiting for you!
"Lists gives you the easy ability to group your friends into specific lists which you can refer to quickly to catch up with tweets you may have otherwise missed."
We've talked a lot about how to use twitter and its lists strategically in our workshops. Dave does a great job talking about some specific ways to help others by sharing your lists publicly.
As a creator, making interest-based twitter lists can help you focus on your passions. This will make it easier to listen & engage with specific audiences, and in turn, help to build relationships and trust with followers. Taking a peek at (and subscribing to) the lists others have already assembled can be a shortcut to finding new followers and engaging with them.
Small Empires ep. 4: a great episode to watch for creator entrepreneurs to get some behind-the-scenes insight into what it takes to start a creative company. Also, Artsicle is a service that provides an amazing platform for creators to reach their audience and derive revenue.
Ian over at Launch and Release passed along this great assessment (as usual, L&R's crowd funding advice and analysis is amazing!) on an active Kickstarter campaign that is focused on jazz.
Thanks Ian!
July and Aug: MUSICIAN WORKSHOPS AT THE GREEN ROOM
Creators' Freedom is honored to be providing workshops at the Green Room at Artist Growth in East Nashville weekly at the end of July and the month of August. Check out the details and Reserve Your Ticket Here.