Cross-Border Commerce Europe

We are the business accelerator bringing knowledge, networking opportunities and exclusive events to cross-border Retail leaders & experts in Europe 🇪🇺 Join us!

[cross-border-commerce]

Join As A Partner | Cross-Border Commerce Europe

Thanks to our trusted business partners, Cross-Border Commerce Europe has become the most recognised publishing and events group on EU comme

Discover the advantages to be our Partner or Sponsor.

Thanks to our trusted business partners, Cross-Border Commerce Europe has become the most recognised publishing and events group on EU commerce business intelligence. Through multiple knowledge digital services and exclusive market research publications, CBCommerce.eu delivers strategic and tactical business information on EU retail.

By becoming a Privileged Business Partner of the platform, you will empower your visibility and network within the whole C-level executives commerce community sharing your expertise, best practices, white papers, press releases, and webinars with your European leads and customers.

[cross-border-commerce]

The beauty industry is shifting from simple growth to complex channel integration. Success now requires seamlessly linking social commerce discovery with marketplace conversion to ensure sustainable profitability. The global beauty industry is entering a phase of structural transformation rather than simple expansion. While the sector globally recorded approximately 7.3% year over year value growth according [...]

The beauty industry is shifting from simple growth to complex channel integration. Success now requires seamlessly linking social commerce discovery with marketplace conversion to ensure sustainable profitability. The global beauty industry is entering a phase of structural transformation rather than simple expansion. While the sector globally recorded approximately 7.3% year over year value growth according [...]

[cross-border-commerce]

Digital Wallet Statistics: A digital wallet, often called an e-wallet or mobile wallet, is a software, online service, or electronic tool that lets people make digital transactions by using digital money to pay for goods and services. Their use has grown quickly worldwide in recent years, driven by e-commerce, tap-and-go payments, and mobile banking. As [...]

Digital Wallet Statistics: A digital wallet, often called an e-wallet or mobile wallet, is a software, online service, or electronic tool that lets people make digital transactions by using digital money to pay for goods and services. Their use has grown quickly worldwide in recent years, driven by e-commerce, tap-and-go payments, and mobile banking. As [...]

[cross-border-commerce]

In March 2018, I witnessed the high-water mark of Big Tech’s data mismanagement from the inside. I was an industry manager at Facebook for the CPG vertical when the Cambridge Analytica story broke. Fifty million users’ had their data collected without meaningful, informed consent and stealthily repurposed for political targeting. This flippant misuse of data [...]

In March 2018, I witnessed the high-water mark of Big Tech’s data mismanagement from the inside. I was an industry manager at Facebook for the CPG vertical when the Cambridge Analytica story broke. Fifty million users’ had their data collected without meaningful, informed consent and stealthily repurposed for political targeting. This flippant misuse of data [...]

[cross-border-commerce]

Most brands optimize for human shoppers. But AI agents pull from feeds, not PDPs. Here’s what to fix before your products stop showing up. For years, ecommerce teams have treated the product detail page as the center of product discovery – where shoppers land, explore imagery, compare specs, read reviews, and decide whether to buy, [...]

Most brands optimize for human shoppers. But AI agents pull from feeds, not PDPs. Here’s what to fix before your products stop showing up. For years, ecommerce teams have treated the product detail page as the center of product discovery – where shoppers land, explore imagery, compare specs, read reviews, and decide whether to buy, [...]

[cross-border-commerce]

The consumer electronics industry in the European Union (EU) is a dynamic and competitive sector encompassing a wide range of products, including smartphones, televisions, audio equipment, and home appliances. This industry is characterized by rapid technological advancements, evolving consumer preferences, and a complex regulatory environment. In this benchmark ranking you can see which brands are [...]

The consumer electronics industry in the European Union (EU) is a dynamic and competitive sector encompassing a wide range of products, including smartphones, televisions, audio equipment, and home appliances. This industry is characterized by rapid technological advancements, evolving consumer preferences, and a complex regulatory environment. In this benchmark ranking you can see which brands are [...]

[cross-border-commerce]

2026 is shaping up to be a year where consumer electronics marketers are moving faster and getting smarter. AI is now expected, retail media is driving most purchases, and pricing and inventory can change week to week. These shifts are creating new opportunities for brands that can adapt quickly and stay connected to how people [...]

2026 is shaping up to be a year where consumer electronics marketers are moving faster and getting smarter. AI is now expected, retail media is driving most purchases, and pricing and inventory can change week to week. These shifts are creating new opportunities for brands that can adapt quickly and stay connected to how people [...]

[cross-border-commerce]

We’re introducing UCP-powered features and AI tools to create a more intuitive, agentic shopping experience on Google for consumers and retailers. At Google I/O, we shared our vision for the future of agentic commerce, anchored by our new Universal Cart, Agent Payments Protocol (AP2) and the Universal Commerce Protocol (UCP). We co-developed UCP to help [...]

We’re introducing UCP-powered features and AI tools to create a more intuitive, agentic shopping experience on Google for consumers and retailers. At Google I/O, we shared our vision for the future of agentic commerce, anchored by our new Universal Cart, Agent Payments Protocol (AP2) and the Universal Commerce Protocol (UCP). We co-developed UCP to help [...]

[cross-border-commerce]

UCP-powered checkout has begun appearing in Google Search product listings, allowing logged-in users to transact via a “Buy” button directly from the search engine results page (SERP). Clicking the “Buy” button connects the shopper’s Google Pay account directly to the retailer’s checkout system to complete the purchase without requiring a visit to the retailer’s website. Universal [...]

UCP-powered checkout has begun appearing in Google Search product listings, allowing logged-in users to transact via a “Buy” button directly from the search engine results page (SERP). Clicking the “Buy” button connects the shopper’s Google Pay account directly to the retailer’s checkout system to complete the purchase without requiring a visit to the retailer’s website. Universal [...]

[cross-border-commerce]

In an industry where many companies are racing to replace customer-service staff with AI, Swedish furniture giant Ikea has taken the opposite path. Its conversational AI assistant, Billie, was never designed to eliminate human jobs. Instead, it was built to handle the most repetitive, soul-crushing tasks — freeing employees to do work that actually requires [...]

In an industry where many companies are racing to replace customer-service staff with AI, Swedish furniture giant Ikea has taken the opposite path. Its conversational AI assistant, Billie, was never designed to eliminate human jobs. Instead, it was built to handle the most repetitive, soul-crushing tasks — freeing employees to do work that actually requires [...]

[cross-border-commerce]

People thinking about the impact of agentic AI in retail focus, quite naturally, on how the digital shopper journey is being affected. But the rise of AI also is having a profound effect on brick-and-mortar retail. Key takeaways: Retailers will need to identify whether their stores serve a “convenience” or a “discovery” mission for shoppers [...]

People thinking about the impact of agentic AI in retail focus, quite naturally, on how the digital shopper journey is being affected. But the rise of AI also is having a profound effect on brick-and-mortar retail. Key takeaways: Retailers will need to identify whether their stores serve a “convenience” or a “discovery” mission for shoppers [...]

[cross-border-commerce]

Among the many AI-powered features announced May 19 at Google I/O 2026 is a new “intelligent shopping cart” designed to help you find items faster and make purchasing more seamless. Universal Cart is an agentic hub that works across Google, so you can add products from multiple merchants while using Search, Gemini, YouTube, and Gmail [...]

Among the many AI-powered features announced May 19 at Google I/O 2026 is a new “intelligent shopping cart” designed to help you find items faster and make purchasing more seamless. Universal Cart is an agentic hub that works across Google, so you can add products from multiple merchants while using Search, Gemini, YouTube, and Gmail [...]

[cross-border-commerce]

A new report by Colliers found that retailers are increasingly using AI to optimize store performance while expanding brick-and-mortar footprints. Physical stores aren’t just shopping destinations anymore, but are actually transforming into fulfillment hubs and support systems for both digital and physical commerce. Or at least that’s what Collier’s new report on how AI is [...]

A new report by Colliers found that retailers are increasingly using AI to optimize store performance while expanding brick-and-mortar footprints. Physical stores aren’t just shopping destinations anymore, but are actually transforming into fulfillment hubs and support systems for both digital and physical commerce. Or at least that’s what Collier’s new report on how AI is [...]

[cross-border-commerce]

Cross-border payments underpin global trade, remittances and economic growth. Improving their speed, transparency and cost is a shared priority for the global financial community. To support this, the G20 and the Financial Stability Board (FSB) defined a set of global targets to enhance how money moves across borders by 2027. Swift continues to play an [...]

Cross-border payments underpin global trade, remittances and economic growth. Improving their speed, transparency and cost is a shared priority for the global financial community. To support this, the G20 and the Financial Stability Board (FSB) defined a set of global targets to enhance how money moves across borders by 2027. Swift continues to play an [...]

[cross-border-commerce]

Should brands really be investing their dollars into virtual influencers? Artificial intelligence is changing the influencer marketing world as we know it. From editing photos with generative AI to automating engaging captions with the click of a button, brands and creators have been quick to jump into new trends and opportunities brought on by AI. [...]

Should brands really be investing their dollars into virtual influencers? Artificial intelligence is changing the influencer marketing world as we know it. From editing photos with generative AI to automating engaging captions with the click of a button, brands and creators have been quick to jump into new trends and opportunities brought on by AI.   [...]

[cross-border-commerce]

Shoptalk 2026 proved that social commerce is reshaping ecommerce, and creator marketing is at the center. Learn what Meta’s new tools mean for influencer marketers and how to act now. Our team just got back from Shoptalk 2026, and there was an undeniable buzz around creator marketing on the expo floor and beyond. Creator-focused networking [...]

Shoptalk 2026 proved that social commerce is reshaping ecommerce, and creator marketing is at the center. Learn what Meta’s new tools mean for influencer marketers and how to act now. Our team just got back from Shoptalk 2026, and there was an undeniable buzz around creator marketing on the expo floor and beyond. Creator-focused networking [...]

[cross-border-commerce]

A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, and Google’s AI Mode and AI Overviews. Analytics platforms can’t see these interactions, which leaves businesses guessing about how much of their revenue AI is actually influencing. Your analytics aren’t lying. They just can’t see the AI tools shaping the [...]

A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, and Google’s AI Mode and AI Overviews. Analytics platforms can’t see these interactions, which leaves businesses guessing about how much of their revenue AI is actually influencing. Your analytics aren’t lying. They just can’t see the AI tools shaping the [...]