Pavel Seldemirov with his project The Becoming became the winner of the inaugural Audi Born-digital Award aimed at supporting Russian media artists. The Becoming is a total installation that recreates the space of a poetically interpreted forest, filled with plants and portal displays. Visitors will be able to go on a journey where cultural artifacts and traces of 2020, which has already become an important milestone for all mankind, will appear among the virtual trees. A ventilator that connects real and virtual worlds; a lake whose surface breaks like a showcase; coronavirus trapped in the river like deep-sea mines; the graph of the stock market crash in the form of mountains on the horizon – from these images the artist collects our collective dream, reminiscent of events on a planetary scale.
In his works, Pavel Seldemirov combines interest in theory with the construction of complex systems using digital technologies. In accompanying texts to algorithmic light installations, the author often refers to the problems of ontology and semiotics, encouraging the viewer not only to interact with the object at the sensory level but also to go to philosophical reflections. This approach is a result of the author's background: Pavel took a course on the art analysis through anthropological methodology at the Research Institute of the Russian Academy of Arts, and also took Andrey Velikanov's course on the philosophy of art. In 2018, the artist graduated from the Moscow Rodchenko School (Interactive, Communication and Mixed Media department). Pavel mentions Gilles Deleuze, Jean Baudrillard and Spinoza among the theorists who influenced him most. By studying the line of philosophy from Stoics to Spinoza, though Deleuze to Brian Massumi's philosophy of speculative pragmatism and Levi Bryant's object-oriented philosophy, Pavel puts the scope of his artistic interests on determinism and predestination in the act, ethics as a science about relations between objects, and aesthetics as an access practice, logics of sensation and affection, theories of formation. In his art practices, Pavel designs experiences and impressions. The combination of a philosophical commentary with a minimalistic, self-sufficient visuality seems unexpected only at first glance. After all, text (programming language) is also included in the DNA of installations. According to Pavel, after the course of Velikanov, the language became the main tool of work for him, while programming gives the greatest freedom for creativity. A light beam became one of the most malleable materials in the hands of an artist-programmer.















