Like, really good.

Heaps of copywriting and design inspiration on this tumblr. Seriously. 

[damngoodmarketing]

Damn good copy that I’ve seen recently. May not be new, but it’s new to me 

[printdesignclub]

Beautifully balances visual weight on each side of the spread using full sized photos on one side and opposing white space and heavy text on the other. - Print Design

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Well, this is cute. To promote social distancing, Burger King in Italy is offering the Whopper with extra onions.

Agency: Wunderman Thompson Italy

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Whenever I’m teaching students about personification, I always, always show these great Brian Murray headlines from (I think) 2005.

Agency: Lowe Roche, Toronto

[idleads]

It’s a given that a predominantly chill, stay at home product such as this would capitalise on the current global crisis in a way that a) reinforces the brand’s strengths, and b) how it plays into the universal rule we all currently need to follow.

Also, imagine your luck getting those words in any game, let alone during a lockdown round. It’s an impossible Scrabble dream, but may well be one worth chasing.

[idleads]

A few thoughts here - 1) this is a creative approach guaranteed to get a degree of free media coverage; 2) it's messaging that anyone who happens to be on the street will potentially capture & share on social; 3) it generally guarantees the limited audience will notice & remember (the joke at least).

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From 2003.

Agency: BPN, Portland

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Clever.

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Well, nobody’s travelling much at the moment. But Destination Canada is planning for the future with a brilliant promotional idea: a series of great background images for your Zoom meetings. You can find them all here.

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From 2018.

This took me a second to get, but I love it. The blocks spell BE CAREFUL and YOU’RE NEXT, respectively.

Agency: ACG, Budapest

Source: Ads of the World

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In the 1980s, the advertising community stood in awe of Fallon McElligott, the small Minneapolis agency that dominated every awards show on the planet, and in every medium. (I’m showing just print and outdoor here because the quality of the video is hopelessly degraded in most cases.)

If you feel you’ve seen lots of ads like the ones above, it’s only because the entire industry scrambled to emulate the Fallon style of writing and thinking. The effect reverberates even today, especially since headline-driven concepts are now making a comeback.

You might rightly note that the ads for The Wall Street Journal feel a lot like the ads from Abbott Mead Vickers for The Economist:

Both campaigns launched around the same time in the mid 1980s. I seem to recall that the Economist work came out first, but I would say that Fallon developed a more in-your-face American tone in its work, while Abbott’s campaign stayed very dry and British.

You can see more from the Fallon archives at Dave Dye’s wonderful blog.

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I hope you have a good day today. But if you don’t, you’ll still be having a better day than whoever does social media for Jack in the Box.

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From 2008.

This campaign was an instant classic, but I think it might be new to a student audience. In case you’re not seeing the idea, the shape of the Jeep is seen wherever the two images intersect, thus making the point that Jeep operates equally well in cold or hot climates.

The top two ads are the best known in the series; the bottom two are much harder to find these days.

Agency: BBDO Proximity Malaysia, Kuala Lumpur

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WE RAISED THE PRICE SO YOU WON’T BUY IT.

More Mother’s Day advertising, this time from 2017.

Agency: Fahrenheit DDB, Peru

Source: Ads of the World

[yourcopywriterisawesome]

At least they’re being honest 💩

[yourcopywriterisawesome]

Don’t you love it when apps just *get* you? Love the empathetic language used by Skillshare. This is also one of the more appealing notification opt-ins I’ve seen.

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From 1969.

A great long-copy ad, and a smart way of showing (rather than telling) that you’re superior to your competitors.

Copywriter: Evan Stark of DDB New York

(H/T to Richard Shotton and Dave Dye!)