DDB Brussels

17 Rue Saint-Hubert 1150 Brussels Belgium Tel: + 32 (0) 2 761 19 00 Fax : [phone] http://www.ddb.be [email protected]

[ddbbrussels-blog]

Audi uses headhunters to find drivers for the new Audi A8.

Audi sets out in search of suitable drivers for its latest model: the new A8.
 The A8 is a high-end luxury sedan with a target group that is particulary hard to reach. To contact these people, Audi Belgium joins forces with renowned recruitment agency Sthree. In a new campaign with the slogan “Don’t call us for a test drive, our headhunters will call you”, Sthree goes looking for profiles eligible for a test drive with the new A8.

Shared values such as quality and innovation form the basis for this partnership between Audi and Sthree. Sthree brings the most qualified professionals into contact with high level companies and will use this speciality here to find the perfect test drivers for the new Audi A8. The Audi Contact Center in Belgium will then invite the selected candidates for an exclusive, 24-hour test drive. The approach will allow Audi to find the right target audience; profiles which would otherwise be difficult to reach.
 The campaign, which features the headline “Don’t call us for a test drive, our headhunters will call you”, will start with posters, print and online bannering. In addition, an emailing campaign has also been planned that will personally invite each selected profile for a VIP test drive.

Note: Those who haven't been contacted by SThree can put themselves on the radar via #testAudiA8 on Twitter. These profiles will also be thoroughly screened by Sthree's headhunters before being called by Audi.

Credits:

Advertiser: Audi Import Belgium    

Client: Philippe Gheeraert, Hubert Hollemaert      

Campaign: Launch 2013 Audi A8

Concept Agency: DDB Brussels   

Creative Director: Peter Ampe    

Creative Team: Rom&John     

Strategic team: Dominique Poncin & Maarten Van Daele    

Account Team: Axelle de Terwangne & Kirsten Vanderbeke       

Online team: Geert Desager, Emilie Piret & Simon De Pauw

Partners: Sthree, RCA, Emakina, Mojuice 

[ddbbrussels-blog]

IKEA and DDB squeeze radio ad into 1 text message.

IKEA is known for its smart ways of making design affordable for everyone. One of the secrets behind IKEA’s success is its flat packaging. By making each pack as small as possible, both packaging and transport becomes a lot less expensive – which benefits the consumer. IKEA and DDB Brussels have now applied this principle to their most recent ad campaign. The November kitchen promotion has been made nice and compact, by reducing the entire radio ad to a single text message. How does it work? A short, 10-second ad asks listeners to text the word "kitchen" to 8807 in order to receive the entire promotion. A couple of seconds later, they get a text back, providing them with IKEA’s complete kitchen offer.

Credits Advertiser: IKEA Belgium Clients: Peter Jongert ; Christine Van den Winckel Campaign: Sms Radio Kitchen Concept Agency: DDB Brussels Creative Director: Peter Ampe Creative Team: Danny Vissers – Peter Ampe Copywriter FR: Jonathan d’Oultremont Strategic team: Dominique Poncin – Maarten Van Daele Account Team: Francis Lippens – Kaat De Brandt Production manager: Brigitte Verduyckt Radio production: Sonicville Partner for mobile: CM telecom Media: radio, mobile phone On air: 08/11/2013

[ddbbrussels-blog]

Pedigree and DDB launch interactive city walks via bus shelter ads.

Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree promoted several city walks in Brussels and Ghent making use of JCDecaux and Clear Channel’s bus shelter advertising network.

In total, dog owners have seven different walks to choose from. Specially adapted posters will guide you from one bus stop to the next, covering 1 to 2.5 km. The posters also have a promotional aspect, inviting participants to share their experiences along the way via Pedigree’s Facebook page. As such, enthusiastic walkers have the chance to win a free Pedigree sample pack. In Flanders, one family in four owns a dog. Dogs have a lot to offer: friendship, protection, the pleasure of walking, companionship. In turn, however, our precious pets require attention. Every dog needs a daily walk lasting anywhere between 30 minutes and one hour. Even if your beloved pooch has a garden to run around in, it still needs to be taken out for a walk every day as this offers it the chance to soak up new impressions.

The various walks can be found online on www.pedigreewandeling.be

Note: This campaign was developed in the framework of the OOH!Awards, where the concept won gold in June for the best 2x2 campaign.

Credits

Campaign: Pedigree Stadswandeling Client: Pedigree Belgium (Mars Belgium) Marketing Manager : Lisa Smet Agency: DDB Brussels Creative Director: Peter Ampe Creation: Gertjan De Smet Strategic Planner: Maarten Van Daele Account team : Francis Lippens, Chloé Naessens, Kirsten Vanderbeke, Anita Jerez Digital production: Bert Gybels Graphic Design: Coraline Barbe, Gregory Klarfeld Production company: JCDecaux, Clear Channel Media : outdoor, social media

[ddbbrussels-blog]

New photo filters by Ray-Ban.

Ray-Ban Belgium and DDB Brussels have launched a new campaign, that makes creative use of public transportation to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink. In all Belgian's major cities, trams have been redesigned into "Ray-Ban Test-Drive Trams" that let you discover the city through different Ray-Ban color lenses. Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travellers to share their pictures of the city with #nofilterjustrayban. Discover the full campaign on www.nofilterjustrayban.com

Credits:

Campaign: #nofilterjustrayban Agency: DDB Brussels Client: Ray-Ban Belgium (Luxottica Group) Marketing Manager: Dagmar Sleuwaegen Agency: DDB Brussels Creative Director: Peter Ampe Creation: Gertjan De Smet Account Manager: Gertjan De Smet Strategic planner: Maarten Van Daele Head of Digital: Geert Desager Online producer: Simon De Pauw, Sevenedge Experience Architect: Maarten Breda Graphic Designer: Arnaud Hemroulle Production company: Lijncom, JCDecaux, Clear Channel Photographer: Mary-Ann Koninckx, Yannick Tielemans Media: website, transit, social media

[ddbbrussels-blog]

Volkswagen and DDB Brussels attach wobblers to meteo-cams.

Belgians always have the weather on their minds. The proof: each month up to 3 million people consult the images of meteo-cams on the Belgian coast. Volkswagen and DDB Brussels respond nifty to this matter by introducing a new medium: the so-called meteo-wobblers. The wobblers are actually banners that have been attached to the webcams. The wobblers can now be seen for the first time via the live images of webcamsaanzee.be. As another sunny weekend has been predicted, the wobblers promote the new Volkswagen Beetle Cabrio - a car designed to enjoy the sun to its fullest. By simply clicking on the wobbler, a test drive with the New Beetle Cabrio can be booked. The action adds up to the innovative character of Volkswagen.

Credits

Advertiser   Volkswagen Customer Intelligence & Marketing Manager   Nicolas Deturck Advertising Manager   Tony Peetermans Brand   Volkswagen Titles     Meteo-Wobbler Concept Agency    DDB Brussels Creative Director   Peter Ampe Creative Team  Rom&John, Peter Ampe Lay out   Arnaud Hemroulle Strategic Planner   Maarten Van Daele Account Team     Sylvie De Couvreur, Filiz Temur, Quentin Maryns Online Project Manager   Emilie Piret On air     July 2013

[ddbbrussels-blog]

After 2 years at Publicis Brussels, Francis Lippens joins DDB Brussels again to oversee the agencies' FMCG and retail business. Proud to have him back on the team!

Follow Francis on Twitter @FrancisLippens or connect on LinkedIn.

[ddbbrussels-blog]

  VW Caddy Maxi - Park Assist: The Long Goodbye

VW and DDB Brussels have launched a new TV commercial for the Caddy Maxi, Volkswagen's spacious family van.

Discover how VW's Park Assist technology makes a mother's heart beat faster.

 Credits

Advertiser:  Volkswagen (CVI) Belgium Client(s):  Marc Donner Brand:   Volkswagen Commercial Vehicles Campaign:  Caddy Park Assist : The Long Goodbye Agency:  DDB Brussels Creative Director:  Peter Ampe Creative Team:  Rom&John Account Director:  Sylvie De Couvreur Account Manager: Maxime Tys Head of Strategy: Dominique Poncin TV Producer:  Brigitte Verduyckt Director: Manu Coeman Production: Latcho Drom Sound: Sonicville Media buyer: MediaCom

[ddbbrussels-blog]

DDB recruits creatives in six seconds.

DDB Brussels has launched a new recruitment campaign for creative talent via Vine, Twitters’ recently launched storytelling app. As the advertising world needs agile creatives able to convey very powerful messages in very limited amounts of time, Vine proves an ideal tool for Creative Directors needing to make a first selection. Today’s agencies need individuals who embrace and master new technologies and media, can demonstrate this and have the ability to convince recruiters - in less than 6 seconds.

“Recruiters spend only 6 seconds looking at your resume,” a study in Business Insider revealed one year ago to much surprise. 

For DDB, this was a troubling revelation. While the recruitment process is always taken to heart, we realized that we too were guilty of the same thing - and perhaps overlooking amazing talents. Recognizing that the Creative Director is probably one of the busiest people in an agency - from creative conception to managing teams, assessing ideas, attending client and internal meetings, somewhere in a packed day, new creative blood needs to be hired. It is clear where this is going and it was about time to come up with something different. 



When Vine launched, we quickly understood that this new service could become a convenient tool for recruitment purposes. All we needed to do was connect the dots. Vine presents a worthy challenge for both creative agencies & advertisers;  develop the most simple and impacting brand messaging. In an era when brands chase consumers’ short attention span, marketers must adapt. Agencies seek individuals that understand this,  and are willing to put their own individual “brand” to the test, as simple and fresh creative individuals defying conventions. Vine gives creative individuals an unique opportunity to showcase their talent. 



Today we invite all interested creatives to apply, by uploading a 6-second application-video, via Vine. In 6 seconds, applicants will convince Peter Ampe, Executive Creative Director, that they have what it takes to be a creative at DDB Brussels. 

Some more comfortable in the conventional recruiting process might be concerned that there will be no more portfolio interviews - or 6 second stares at people’s resumes. But we are convinced that this social experiment is highly relevant, and worth its’ try.

To kick-off the initiative with creative students, there is added incentive: young creatives have until May 31, 2013 to  upload their Vines, adding the hashtag #ddbexpress. Every single #ddbexpress video that's been posted will be reviewed and on June 3, DDB will select and announce 10 finalists. Finalists will be invited join the "DDB Express" train, direction Cannes Lions Festival of Creativity. Once on the "DDB Express", the remaining 10 finalists will work on creative briefs. At each stop, creative work will be assessed, and each time, a finalist will have to leave. The last two remaining finalists will go on to the prestigious festival and be rewarded with an invitation to join the creative department of DDB.

More info: visit our Facebook page.

[ddbbrussels-blog]

Recent research shows that more than 1 out of 3 Belgians watch their favorite TV shows in delayed-viewing mode. Of those viewers about 80% prefer to skip commercial breaks, posing a serious threat to the business model of TV broadcasters. DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'. 

The slowmercial is an almost static TV commercial that works for both live- and fast-forwarded viewing. Live viewers will get to see the 30second ad showing the car slowly opening its roof, while being invited to VW's open door days. Meanwhile the voice-over taps into the difference between live- and delayed viewing. Those who watch the ad in fast-forward mode will also see the car for a couple of seconds, showing the message as it was a print ad. No matter how this commercial is viewed, it won't escape the viewers' attention. The ad will run between Belgium's most popular - and most frequently recorded - TV-shows. And because we effectively reach both live & delayed tv-views, our "slowmercial" will have 50% more impact than an ordinary commercial. The new format is part of Volkswagen's Happy Drivers Days-campaign, calling VW drivers to get energized by the sun (it is spring of course). Apart from the slowmercial, there's a radio-, print and out-of-home campaign on the menu. One thing's for sure, the open door sales won't stay out of sight.

Credits Client: Volkswagen Agency: DDB Brussels Campaign: Happy Drivers Days: Beetle Cabrio Marketing Manager: Nicolas Deturck Advertising Manager: Tony Peetermans Creative Director: Peter Ampe Creative Team: Rom&John, Peter Ampe Strategy Director: Dominique Poncin Content Strategy: Maarten Van Daele Head of Digital: Geert Desager Account Team: Sylvie De Couvreur, Silvie Erzeel, Quentin Maryns Media Planning: Tom Lemaitre TV Producer: Brigitte Verduyckt Production Company: Compost Sound Production: Sonicville

[ddbbrussels-blog]

New family picture!

[ddbbrussels-blog]

Our Volkswagen account team at the Brussels Motorshow 2013.

[ddbbrussels-blog]

Best of John Caples '12

Our strategists Dominique Poncin and Herman Geubels were invited by bpost and the ACC Direct Marketing Expert Centre to the John Caples Awards in NYC last month. The festival is known to honor the ad world’s best direct and interactive marketing campaigns. Here’s a selection of their most favourite direct cases from the 2012 festival.

Best of John Caples '12 from DDB Brussels

[ddbbrussels-blog]

A bunch of promising young advertising students from St. Lucas Antwerp came to visit. Peter Aerts (Creative Director) was happy as always to give them a look behind the scenes. Can you spot him in the picture?

[ddbbrussels-blog]

Peter Ampe joins DDB Brussels as Executive Creative Director.

February 1st, Peter Ampe will join DDB Brussels taking up the role of Executive Creative Director. With his arrival, DDB Brussels underlines its creative ambitions for the coming years. Peter Ampe left his former agency, Happiness Brussels, in December '12, where he helped the team win a GrandPrix at this years' Eurobest Festival and 5 lions in Cannes. Before moving to Happiness Peter played a key creative role within top creative agency Duval Guillaume, where he worked for over 10 years. Together with Peter Aerts (Creative Director), Peter Ampe will take the creative lead within the agency and set out the direction for the following years. Peter Ampe will be responsible for optimizing the creative process and supporting the agency in adapting to the fast changing needs of its clients and prospects.   Yves Bogaerts (CEO): "DDB is known for creating business success for its clients by offering creative solutions. Peter's profile is a perfect match with our philosophy. Besides, Peter has an impressing track record not only including 22 Cannes Lions but also 11 Effie awards." Peter Ampe will join the management team, consisting of Yves Bogaerts (CEO), Geert Desager (Head of Digital), Dominique Poncin (Head of Strategy), Murielle Segers (Client Services Director) and Peter Aerts (Creative Director). With Peter's arrival, the agency is fully equipped to take on its clients' challenges in highly competitive times.

For more information visit our website.

[ddbbrussels-blog]

Vintage print ads for Volkswagen on Pinterest.

Are you on Pinterest? We've added a bunch of remarkable vintage ads for Volkswagen to our Pinterest boards. Discover the best of our archives (1972-now) and start pinning!

http://pinterest.com/ddbbrussels/volkswagen/

[ddbbrussels-blog]

Today we welcome two new arrivals at our creative department.

Say hi to Antoinette Ribas (@Canaribas) and Jonathan d'Oultremont (@postillon88)!

[ddbbrussels-blog]

Santa surprises Brussels

What is wrong with Santa? His taste in presents seems to be a bit off this year. The visitors of the Brussels' Christmas fair are in for a nasty surprise... Check out our latest campaign for Spullenhulp/Les Petits Riens.

Credits Client: Spullenhulp/Petits Riens asbl Marketing Manager: Julien Coppens Project Manager Petits Riens: Yseult Stiernet Title: Not Every Christmas Gift Is A Gift Agency: DDB Brussels Account Team: Axelle Deterwange / Sophie Verjans Head of Digital: Geert Desager Strategic Planner: Maarten Van Daele Creative Director: Peter Aerts Senior Creative: Liesbeth Demolder Art Direction: John&Rom, Anthony Lamont Copywriting: Rom&John Production Company: Lovo Films Director: Hans Vercauter Production Manager: Niki Michiels DOP: Laurens De Geyter Sound: Hannes Leemans