Who and What are Robo-Advisors?
It seems like everyone is just jumping on board with robo-advisors out of convenience. With lower fees than most traditional financial advisors and a super user-friendly platform without the stress of actually doing it yourself, robo-advisors seem like the perfect middle ground for the future of investment, right?Â
This recent article sums up the options fairly well. There are a lot of options out there, but looking around, I am more interested in how we got here and what the potential risks may be.Â
Since mutual funds took off in the 1960s, they have dominated the marketplace in terms of providing everyday investors with access to the stock market through a professionally managed pool of non-cash financial securities. Some of the perks of mutual funds include the option of automatic dividend reinvestment, fractional units/shares, and active professional management through a licensed financial advisor. Mutual funds are also steady eddy. They can only be bought at the end of each trading day so you don’t have to sit there and watch the market move up and down all day wondering when to jump in. Being an established industry that also uses active investment strategies, they have historically charged the highest fees from front-load to back-end fees, switching and trailer fees, all on top of the base fee of the Management Expense Ratio (MER). These days with so much more competition, the front-load fee is mostly gone and MERs have dropped slightly, but comparatively speaking, they still have far higher fees. This is not always the case, but if you find a good advisor (i.e. one who can beat the market), then it could be worth it.Â
A counter to mutual funds have been the Exchange Traded Fund (ETF), which looks like a mutual fund, but moves and behaves very differently. Increasingly popular because they have far lower MER fees and can be traded throughout the day, ETFs have exploded in a way that makes me worried, but not worried enough to stay away. For the most part, ETFs are mostly passive investments that follow an established index (which technically can be either a mutual fund or an ETF, but index-linked ETFs are the ones we hear about the most.) Tracking established indices like the TSX 60 or S&P 500, an index-linked ETF mirrors the underlying index’s asset value, allocation, and holdings, and provides a cheap and cheerful access point to a broad range of investments. With an ETF approach, you never really beat the market, you just end up hitching onto it, which statistically is a safe and solid bet.Â
So why the long preamble of mutual funds and ETFs? Because their evolution along with the longest running bull market in history has led to the rise of robo-advisors.Â
A robo-advisor is just what it sounds like, an automated financial investment service that serves up investment portfolio management in quick and easy steps. Many offer convenient services like portfolio rebalancing and online initiations with no paper-trail or in-person meetings. They almost all appear to be offering low-cost ETFs, or ETF wraps, in the form of passive investments that follow the buy-and-hold strategy. It all seems easy and straightforward at a fraction of mutual fund fees, but I have a couple of flags I’d like to point out:
- When I recently looked inside of one robo-advisor account, once you get past the design and branding, there was actually very little useful information. The investments themselves were not transparent as no holdings were made available, let alone their allocation, and only a basic rate of return % was offered with no dates, targets, or indexes for comparison. This robo-advisor firm had offered the choice for “ethical” investments, but how do you know if they really are ethical if you can’t see what you’re investing in? The lack of transparency was frightening, but the return % was positive, so nobody felt that alarmed.
- This brings to me the real warning: robo-advisors have yet to go through a bear market. The last recession was over ten years ago and most of these services have only popped up in the last few years. When everything is going up and up, there is no cause for panic, and no need to talk to anyone who can assess the market in comparison to your own investment objectives. Many robo-advisor firms are stocking up on real life flesh and blood human advisors to round out their firms, but the irl advisors are still far out numbered when it comes to client to human advisor ratios. Maybe everyone will be super chill during the next market crash, or they will freak when an automated e-mail comes in telling them not to panic and they panic because they have just been notified that a large percentage of their money has disappeared. The true test of the robo-advisors will be to see what happens when the market finally cycles down, and how panic and risk will be adjusted for automation. Â
Overall, there seems to be a fabricated rivalry that pits mutual funds against ETFs, like investors have to choose one over the other. In my opinion, I prefer to hold both types of funds in different accounts, letting them serve complementary, yet separate investment objectives. I let a professional actively manage my mutual funds while I manage a selection of stocks and ETFs in my self-directed accounts. I fully understand that this route is not for everyone, but with countless options of what to invest in, there are also numerous options of how to invest your hard-earned savings.Â