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Mastery Reflection: XII

Over this past month, I was able to use several different practices and combine them into one single formula. Looking over the course, Internet Marketing Campaign Development, you could see where all the other classes came together and formed a unique journal of concepts through strategy. Throughout the class, researching was above all the most important and enforced subject matter of the course. The main goal was to create a successful marketing campaign, and the backbone of that design was how well the campaigned was researched and developed. Basically, how much information was gathered before moving on to the marketing phase. I did enjoy the fact that there was little information given. This opened up a door of creativity for the research process.

The class was to cover how to analyze the psychology of a consumer as well as developing skills for determining a target audience. Working through the IMAP project as a class we were able to practice these skills. From my personal point of view, I believe creating a target market is the most important step to any marketing campaign. Even though we were not given any resources the basic principles were outlined. Personally, the psychology aspects of the class stood out most to me. Understanding the psyche of the consumer helps unravel important layers to the market that may have otherwise been left out or overlooked. When creating budgets and a plan for ROI, the consumer psyche is the blueprint for high returns and successful branding.

Personally, I will use parts of my final project for future examples and let that be the foundation for future projects. The biggest take away from the course was locating reliable resources to conduct a market investigation of products and branding. The course did not supply research sites or research software, so the research part of the class carried the weight by being the most influential piece to the class.

Mastery Journal Assignment XI

My original objectives for the class was very basic and simple. My first objectives were the legal aspects of the internet with an emphasis on intellectual properties, copyrights, and domain names. My second objective was dealing with legal consideration; getting and understanding of the first amendment rights via a blog posting. And thirdly, regulating issues in the legal arena, gaining familiarity with federal trade commissions, federal communications commissions, etc. For the most part, my objectives were met. The class gave a good starting point to several important legal topics.

The workflow of the class weighed heavy on self-research. The main objectives for the class were jurisdiction, copyrights, cybercrime, spam, privacy, privacy policies, defamation, and terms of use. Each one of these topics weighs heavy in the marketing industry. Doing business online means at some point you are going to have to deal with a number of these issues.

Of the class topics, privacy policies and spam were most influential. There are plenty of legal topics that one could research, and in marketing, these topics stood out most to me. Spam has been a topic of conversation for some time now and by exploring it in a deeper manner I was able to grasp the concept much more clearly. Everything isn’t spam, and yet you can use spam quite efficiently if done right. Dealing with privacy policies is also an influential step needed in marketing if one wanted to gain more trust from a potential customer.

Learning these points in the class helped evolve my overall understanding of marketing. The success for many marketers will depend heavily on how well they are able to navigate through the legal channels of the market. In regards to marketing using the concepts will allow me to broaden my reach on marketing strategies and campaigns.

Overall the class met my expectations and gave a good foundation for any law research I may need to do in the future. I will use the class information as a stepping stone for future endeavors.

Master Journal: Mastery Reflection X

Prior to taking this class, I expected digital analytics and optimization to cover topics dealing with web analytics and popular optimization practices. As expected we created metrics for possible trends while creating company goals. We also had the opportunity to study for the google analytics certification exam, that in itself exceed my expectations of the class.

One of the classes first assignments was learning what makes a great landing page. We discovered best practices and procedures to optimizing a successful landing page. Next, we dove a bit deeper and investigated basic digital analytic procedures. We discussed the importance of using digital analytics. After digital analytics, we studied basic smart goals and KPI’s. This, in my opinion, was the highlight of the class. Before the class, I did not have a good grasp on the importance of smart goals in conjunction with KPI’s. After week 2 I was able to effectively define a smart business goal a pair it with an appropriate KPI and then using it to measure success.

We also were able to study and create the business models of web-based services. As well as creating the marketing sales strategy for business websites. We gave meaning to analytic data by identifying trends in customer behavior.

Overall the class exceeded my expectations. I was able to get certified as well as grabbing a better understanding of digital analytics and optimization. The skills in which I learned will be applied to my real-world exploits. Learning what an actual smart goal is and Identifying it’s KPI was the second highlight of the class. Using this format I am sure to have personal gains and success in my future practice as a digital marketer

Mastery Reflection IX

My original outlook of the class was very basic and to the point. I gained a better understanding of the idea of public relations and how it is applied to corporate branding. In the class, we discussed Topics like positive public relations, proactive public relations, and relationship management. All of which could be classified as the backbone to any successful brand tactic.

During the class, we defined positive public relations and its use. We researched public relation methods that were unique to the internet, as well as created a personal definition for RM-Relationship Management.

For the most part, the class did meet my expectations. We covered all the channels for PR engagement. I was able to grab a better understanding of what PR is and what it’s used for. Understanding now that public relations play a huge role in how your marketing strategy is done as well as how it is accepted in today's market.

Using what I have learned from the class I will set up a to-do list of procedures for my companies PR plans. In this age, it is vital to have good relationships and a defined outreach tactic that you can funnel your information through. This class has helped in showing the importance of having strong web-based relationships. Also, the class showed the process of having a set plan in place for dealing with a brand crisis.

In literature this month was very informative. I was able to develop a plan for monitoring my brand. I was able to write a press release along with a distribution strategy. Overall the class was informative and met my expectations and needs.

Mastery Reflection - VIII:The Masters Journey.

Original Objective:

My original objective was to get an in-depth understanding of SEO management. Understanding how paid marketing, as well as organic searches, influenced the overall SEO campaign. The goal was to Learn strategic approaches to SEO by creating a search engine project, and creating a personalized search method to help my company campaign.

What you learned:

During the month I did learn how to use directories, as well as understanding behind the scene approaches to paid payment tactics. I also grasped a deeper understanding of personalized capabilities for SEO.

Expanding my range of SEO understanding by using keyword research tools. Using these tools opened up windows of revelations that I naturally didn’t see before. Having a tool that in real time ranked your competitor, as well as seeing which keywords were being used, proved very powerful and a necessity for marketing.

Looking at the class, my first objective was to see how big corporations utilized SEO marketing. I did not take into consideration “Black Hat or White Hat procedures. This class really opened my eyes to a whole new understanding of approaches and practices that any online marketers should know. For my final project, I will put to use linking, flat site procedures, content presentation, and site performance practices, all of which I learned during this month.

Overall this course did meet and went far beyond my expectations. The tools that I was introduced to and informed on gave advanced knowledge to SEO marketing. This course helped steer me in the right direction and gave me what I needed to comfortably execute a successful paid and organic SEO campaign for my company.

4.6 Mastery Reflection Assignment

Advance digital marketing strategies overall met my expectations. There is a vast number of ways you can market digitally, and this course covered some of the more advanced approaches. Starting with the basics by discussing what makes up a successful marketing strategy, then afterward discussing those elements in finer details.

Discussing concepts like affiliate marketing, email marketing, the global aspects of social marketing, as well as the importance and efficiency to search engine marketing. Creating a unique value proposition, understanding the impotence of establishing trust and authority, creating a media kit and rate card and applying it to a campaign, all of which were discussed in great detail during the class.

The basis of understanding these principles was to orchestrate an IMAP that would identify 3 main parts. Relationship development, conversion optimization, and traffic and promotions. Each step used to combine and curate a practical presentation on how this would prove ideal for our study company.

This course outlined the fundamentals of an advanced way of applying digital marketing. In the digital realm using precise strategies prove best when segmenting an audience for engaging conversions. The best practices prove to be most efficient and when done correctly will effectively help bring more conversions to the site.

Ultimately creating a unique way to promote and drive traffic becomes the ultimate thread. The term that grabbed my attention most from the class was content creation curators. The idea that marketing has moved past the simple notions of a call to action or customized notification. The idea is engagement. Making the experience for the user-shopper insightfully appealing by bringing a sense of happiness to their overall shopping experience. Marketing is based on what content you have, and if you pay attention to your audience the curation becomes second nature.

Mastery Reflection - VI:The Masters Journey.

New Media Marketing addresses many issues that most companies tend to overlook. Identifying new media approaches and identifying and executing well organized mobile marketing plans. For each one of these concepts, the class had a very realistic approach to how and why both are now more than ever necessary for a successful online marketing campaign-strategy.

The idea is simple, stay ahead or at the least be, at the forefront of the trend or what is soon to be trending. In this age of technology, it is safe to say that up-to-date tech is the dividing factor behind who is seen and who is herd by their selective audience. Technology plays a major role in the way one utilizes their channels of influence. This is the niche that every online marketer should have and look at when developing long term or short term goals for their company.

Mobile has grown to be the leading measure of influence between the larger brands. Being that entertainment and education lead the mobile field, it makes perfect sense that these lanes would create new channels of influence for brand awareness. Using multiple channels greatly impacts online findability. Having multiple lanes in which your users use to engage each other about products and similar topics, drives many brands to the top findability spots.

Starting this month I decided to test step some of these practices within my own personal channels. Creating a system that utilizes the use of multiple platforms with one singular user at the helm. Testing what apps that work together as well as what apps allow you to have multiple accounts linked within their apps.

I discovered Twitter and InstGram was a perfect fit for my user needs. Both Twitter and InstaGram allow you to have multiple accounts linked, making it easy to monitor multiple channels keeping all the data stored in one location. This is obviously just the tip of the iceberg but very impactful with regard to mobile fidelity.

One of the governing factors to web design and usability is findability. This month we’ve discussed some alternating changes of design that could play a hindering role for site usability. The fact that if a site is unreachable by default this making the site unusable.

Week 1 we started with an analysis of our company’s home pages. Creating a home page analysis proved very beneficial to deciphering what is deemed necessary for the functionality of a home page. Putting things simply, taking note of what type of font and letter spacing is best. Looking at color schemes and the proper use and placement of the call to action tabs. Simple gestures that play huge roles in how the consumer views and navigates throughout the page.

The next concept was identifying user tasks that play into site usability and functionality with an emphasis on how it is overall perceived by the consumer. One method that proved resourceful was learning test practices and utilizing consumer feedback to create a list of to-do’s for the designated design team. Basically, looking from different angles to come up with new angles in which a design team could use in re-vamping the sites navigation and information process.

All in all, the class proved beneficial to my overall understanding of web design and usability. The biggest turning point for me was understanding the importance of findability during as well as throughout the designing process. Findability is the catalyst for any successful site to a consumer. If followed properly one will naturally design a well-working web site that meets all the standing requirements of usability and functionality.

Findability will be at the center of my designs and will ultimately play the largest role for how and when I decide to utilize site searchability.

The Wrap-Up

Internet consumer behavior and analysis was an eye-opening experience. Understanding that behavior analysis is a form of behavioral science, and at its core, the phycology of the online-offline consumer mindset. Using people’s views, seeing the patterns of their reasonings, then utilizing those reasonings to create a synthesis of factorial truths with the purpose of enhancing their engagement.

Seeing the process of how consumer data is shared and recycled was intriguing and very informative. Looking over logistical charts then dissecting them to resemble a form of dialogue, and thereafter using it to create a communication of strategy was very helpful. As well as breaking down the synopsis of phycological principles, and applying them to the consumer feed; adding to the overall online shopping experience grew easier to understand. Seeing consumer behavior and the analyzation of that behavior from a company and consumer stand-point was very informative.

Personally, I believe this is where the future is headed. My objective from the class was to receive a basic overview of how consumer data was collected, processed, reviewed, and stored. From customer decision making, customer segmentation, consumer-generated content, and survey design, all of which share the task of gathering and consuming customer data for company resource and development.

Overall learning some professional tactics and practices used in enhancing the online shopping experience of the consumer were met. As well as understanding the ways to conduct searches, and properly acquire and design strategies that help in the process of collecting consumer data.

The use of this information will be used for future campaigns and marketing strategies. Using what I have learned I plan to delve deeper into campaign theory and psychographic marketing. This month was an enlightening experience. Knowing more about the inner workings of the web and how it may be used to enhance its providers and users.

4.2 Mastery Reflection

This month was an interesting month, and as expected, I was able to grasp a better opinion of what digital storytelling is with a deeper insight into branding consistency. The main goal of my research has been to effectively and strategically draw out and implement a successful personal marketing campaign. Researching and reflecting the notions of internet marketing and the best practices for my own personal branding. I have both seen and experienced the negative and positive points to branding and the cryptic style in which most subtleties are missed, or overused. Creating an uncontrolled story that spawns its own calamity by curating an overexposed culture of look-alikes and wannabes. Now in today’s culture, this is usually a trendsetting experience. Changing a market or in essence recreating, or creating a newer market of the sorts. I enjoyed the class being this was what I believe to be the apple of good fruit, the forbidden taste of knowledge and the expansions of the worlds within. Gravitating towards new goals and levels of understandings. Formulating a census of legible banter that replicates itself as a dawning of a new means of communication. Cultivating a direction of an intense streamflow of patterns and linguistic knowledge via symbols; translated imagery and emotions. One example, the idea of storytelling with your branding voice becoming not only a character but an individual with a personality. Showing consistency with your character brand, therefore invoking a stronger imagery and emotional connection via the viewer.

So yes I have a stronger foundational footing to my plans of execution - Strategy forming symmetry with induced symbolic synergy.

DeeRobes

Mastery 4.4

Starting this course I had a very basic approach to how internet marketing was used and perceived. Without diving too deep, but coming from an “outsider’s perspective”, I found it first morally-unrich, and yet in the end very satisfying. Now, this did take some time, but I was able to readjust my bounds and develop a sense of symmetry, of not reading between lines but reading in lines.

Marketing is very much culture rich, and its embellishments deeply propel our consumer market and social psyche. Moving from the side of combined nature and evolved technology, to redirecting the psyche to what benefits the buyer via the seller.

Naturally, you’d want your ideas-products to have an overall positive influence on the buyer, and with the right tech, you’ll get the point. You’ll develop a language between the buyer and product, art felt to heartfelt. Directing them in ways that generate a genuine connection, leading to poetic conversations of the buyers wants and desires.

Pointing out options, laying out your lines. Talking with motions, your branding, and ties. Poetry indeed when supplying a need with a masking of consumption. Chuckling to myself as I consider things poetic, but in regards to the analytics, the numbers don’t lie-they vary.

Understanding the fundamentals of internet marketing was truly my only real goal. I wanted to look at the many different marketing metric tools, and discover which ones work best for me. The overall goal would be; set up a strategy and execute a successful marketing campaign. Which I now have a better understanding of.

#personalgrowth #marketingmaster