The Road To Mastery Is Paved With Glitter @desjasroadtomastery-blog - Tumblr Blog

It is time.......

It’s So Hard to Say Goodbye

Before I go into the usual ‘how this program has met my goals’ I want to say that this is one of the proudest moments of my life. I have always had trouble sticking things out and completing task since I was a little girl. So, it makes the completion of 6 years of college so significant to me, because I did it!

Reflecting on my Mastery Journey has allowed me to really understand what I have done. It doesn't really hit you until it comes to an end. I have so much more respect for myself. I can honestly say that I love the person who I’ve become a little more after this experience. I have blown myself away with the obstacles that I have crossed and I can't wait to see what else is in store.

My goals for this Mastery Journey were pretty high. I came in thinking that this program would change my life and make me a marketing pro. If we are discussing my initial goal to become a marketing master, my goals were not met. The Internet Marketing Master of Science program has done so much for me but turning me into a master was not one of them, it did something better.

This program made me a better problem solver and critical thinker. It showed me how to never give up and to push myself, reaching the limits that I never thought that I would see. This program has taught me how to strategize and plan, staying true to the goals that I’ve set.

Not only have I learned to be a better marketer but I’ve learned to be a better me. The skills that I have learned in this program will help me grow my marketing career and grow into the person I wish to be. I am grateful for this Mastery Journey Paved with glitter. Now, I’m on to the next journey. Who knows what that road will be paved with.

That I am! With 4 weeks left, how could I be stopped?!

Wow! Month 11 is coming to a close and there are four weeks left until graduation. The emotions I am currently feeling are probably more than the average human should feel all at once.

At the start of my mastery journey, I was excited to learn about the law and copyright protections that go along with my digital work as well as the work of others. But, as I have progressed through this course, I discovered that there was much more to this class than just copyright. Defamation and jurisdiction were things I would have never guessed I would cover in an internet law class, and here I am discussing it.

In the beginning, I was so hung up on protecting my work and the work of others that I forgot about all of the other laws that cross over into the digital world. Proper citations are the least of my worries when I could possibly go to jail for defamation due to a blog post about an individual, causing the individual harm to his or her personal or professional life.

Jurisdiction also plays a major part in the law and where and how you post online. I would have never dug this deep into internet law if it wasn't for this course. The information has been fascinating and a joy to discuss with my classmates. I loved the logic behind it all and how it made me evaluate situations.

This course has not only taught me to be more conscious about the things I post online but also to analyze internet practices in a lawful prospective. I can use this information in my future endeavors dealing with digital content of my own or managing someone else’s. Sharing this information with coworkers and/or peers could save someone a costly trial in the future.

I can do this!

Light at the End of the Tunnel

Wow. Ten months down and one class and one final project to go. It seems like just yesterday I was undecided and unsure with my career and life decisions. Now, look at me. Mastering the art of digital marketing, immersing myself in new and innovative technology and learning new ways to reach my audience.

In the beginning of my mastery journey, I had many goals that I wanted to accomplish and many ways to achieve them.

“This course will provide me with analytic insights so that I can be diverse in many areas, keeping track of consumer behavior. I’m hoping to gain more knowledge as well as becoming grounded and confident in my analytical skills.”

My main goal was to broaden my analytical diversity

This goal was achieved by using many DIFFERENT free analytic tracking tools to become familiar with the metrics each of them tracked and why different metrics are important to efficiently track a website. Learning new ways to do things will in terms help me to become a more well-rounded marketer.

My second goal was to learn how to keep track of consumer behavior.

Tracking particular metrics is all about the tools you use. I have defiantly seen that Google Analytics can do a lot more than I ever thought it could. Studying for the Google Analytics IQ exam has shown me some amazing tips and tricks that I can use in my career.

My last goal was to become confident and grounded in my analytical skills.

Something like this comes with time and in order to continue to become even more grounded in my abilities as a marketer, I must continue to learn, study, and practice the skills and information used to build analytical skills. Yes, I do feel as though I can navigate analytical tools better and explain the metrics used in Google Analytics but I’ve got a long way to go.

The ending of my mastery journey is the start of a new journey. A journey filled with possibilities and endless growth and knowledge. I’ll see you on the other side.

Yes. Yes it is!

Having Relations with Public Relations

I must say, I have absolutely loved my time in the course Strategic Internet Public Relations. I really enjoy PR work and I find the science behind PR and surrounding it completely fascinating. Morals, ethics, and philosophy play a major part in PR decision making, making the job new and exciting with every project.

In the beginning of the IMMS Program, I stated, “Public relations is designed to help consumers see the company in a light that is best for the company. I’m excited about this course because of the versatility I will have. I’m hoping this class provides me with the tools I need to wear the different hats of a well-rounded marketer.”

All of these things have come true. Learning more about Public Relations has helped me to become a more well-rounded marketer. Working in marketing for a small business, I am required to be more than just a marketer. I am also required to uphold the brand’s reputation and make sure that everything online matches the voice and image of our brand. I am constantly searching for who has mentioned our brand online and making sure that the content is appropriate and accurate.

This course has also given me some more much need practice writing press releases. I frequently write releases in my current marketing position but, when the AP style of journalism is not your specialty or strong suit, practice is always welcome and appreciated.

Sadly, my time management has been lacking this month and it shows in my work. It always seems like there is not enough time in the day to complete everything I must do but, I’m hoping that will all change next month. I just purchased a daily planner for the year and I’m hoping it will help me keep all of the important aspects of my life organized and my responsibilities managed.

Wish me luck.

#mastery journey #masters degree #mastery #mastery journal #public relations #digital marketing

I’ll never underestimate a course again due to my personal success. I’ll take every new challenge as a new obstacle.

Look Both Ways Before Crossing The Street

Wow! Is the month over already? Time flies when you're busy. This month has defiantly not been what I expected. My recent streak of good grades and exceptional assignments in previous courses has caused me to let my guard down and forget the goals and expectations I set for Advanced SEO.

The Advanced SEO course was nothing like I expected. It has been a struggle to keep up with the course content and assignments. I did not expect the intense amount of effort and research it would take to excel in this course and complete every assignment with high marks. If anything, I disappointed myself in the end result of this course and my overall GPA. I would have liked to put in more effort and spend more time developing ideas and conclusions for each assignment.

In the beginning of the IMMS program, I discussed how my entire career plan revolved around the art of SEO and mastering it. I talked about the need to grow and expand on my SEO knowledge, using the Advanced SEO course as a tool to acquire these skills.

During this course, adequate information and resources were provided for me but, due to my lack of time management skills, I found myself not taking this vast amount of information for the step towards success that it was. Sadly, I missed out on key erudition and insights from a senior professional that could have aided in my growth as a marketer and future in the SEO industry.

One thing that I did very much enjoy about this course was the immense amount of options we were given to track website analytics. I love the Spyfu.com site and I will continue to use this tool in my future educational assignments and future career endeavors.

Next month, I hope to overestimate the workload, spending more time evaluating each assignment and reading through every piece of content thermally and efficiently. I hope to get back on track and excel in each challenge I face, molding into the amazing digital marketer I know I am.

#internet marketing #digital marketing #masters degree #mastery #mastery journey

Success is coming my way. I can smell it. “Self?” “Yes?” “Keep hanging in there!”

Hello, and welcome to the end of month 6. With the last half of my mastery journey approaching, I want to take the time out to talk about the things I didn't expect I would learn or gain and actually did.

1. I had no idea how much this class, as well as my entire mastery journey, would show me how much I don't know. At the beginning of my mastery journey 6 months ago, I had quite a bit of internet marketing experience but, not nearly as much as I do now and that's thanks to my mastery journey.

2. My new position working as a PR and Marketing Coordinator has helped me use real world techniques and strategies in my assignments and discussion post. I never expected to be so in tuned with my educational work. It’s sort of like I get off of work and go right back as soon as I log on to FSO. I’m learning actual real world information that applies to my career. I never expected that so soon.

3. I never thought I would catch on to Advanced Internet Marketing Strategies so quickly. I read and I comprehend. I know what I’m talking about and enjoy discussing it. I’ve really found my passion. I thought Internet marketing was a passion of mine before but, now I’m more certain than ever. I’m doing the things I want to do for the rest of my life.

In the beginning of my mastery journey, I thought this class was going to be my key to success. I believed this class would provide me with the knowledge I needed to be a true internet marketer but, all along this information was building inside of me over a course of time while gaining experience. The Advanced Internet Market Strategies Course was able to pull it out of me. I am an internet marketer and I can't wait for the digital journey ahead.

#mastery #masters degree #mastery journey #internet marketing #marketing #digital marketing

This is my life this holiday season. Happy Holidays!

It’s a Christmas Miracle! I Got An A!

Wow! Month 6 is over. This means they're only 6 more months to go before graduation. The courses are getting intense and the knowledge is flowing through me. I have become so confident in my new media marketing skills over the past 6 months, and I feel confident that I can excel in this industry.

New Media marketing has been great! I originally expected to learn about foreign marketing tactics which I never encountered but would aid in the development of my career. I expected this course to break me down and drive me mad with an abundance of information and acronyms to memorize. On the first day of the course, I just knew I was going to have a hard time getting through. I just knew the 10 page long APA papers were coming at full force. In my original post from back in July, I said that New Media Marketing would be my favorite class due to my passion for digital content and, it has actually turned out that was true. Aside from all the stress I endured this month, I rocked those Keynote presentations. I felt confident in my work, my discussions, and the information in its entirety. I was able to give great advice to my classmates as well as myself on how to use particular campaigns to their greatest advantage, reaching as many audience members in their demographic as possible.

This month taking New Media Marketing has been a roller coaster ride in a cart that isn't moving. I thought I was stressed out, overworked, and drowning in a deep pool of marketing information but, in all actuality, I was cruising by on a brand new jet ski (a new jet ski is a metaphor of my knowledge). My grades have been incredible. I currently hold a grade of 98%. I am completely taken back and surprised that I have done so well. Yeah me!

No matter what you celebrate, Happy Holidays and thank you for being a part of my journey, traveling the road to mastery paved with glitter.

#masters degree

And when it come to web design, I still don't. Keep trying. Maybe one day our codes will work, and we won't know why.

All Hail the Coding Queen

Wow! Time really flies when you’re having fun. I can not believe month 5 is over. I’m officially at the half way mark on my journey to mastery. It feels so surreal. In 6 months, I’ll be walking across the stage, shaking hands and trying to ignore the fact I can hear my mother shouting “That’s my baby”.

Web Design and Usability taught me a lot this month. It was different from what I expected, but still informative and exciting. I had a preconceived notion that I was going to learn the difference between CSS, HTML, and Java. I thought I would learn a little coding and do mock websites using the different codes. I guess I thought I was going to become some web design master in 4 weeks. Instead, I got to dig deep into usability and discover what makes a viewer a returning viewer.

The third week of the course was my favorite. Hands down! Working in digital media, I always have team members. We work on different elements, but we also work together to provide the big picture. In week 3, I saw that it really does take a team to be successful. All of the pieces it takes to create findability requires a team or, one very busy individual. Week 3 made me appreciate the fact that I’m already a team player. I work well with others and I enjoy it.

The web design and usability course was not what I expected but, it was what I needed.

#coding #mastery #internet marketing #masters degree #mastery journey #mastery journal #css #html code #javascript

Expect the best but be prepared for the worst. I can only work hard and continue to achieve in life.

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The Road To Mastery Is Paved With Glitter