No title available
tannertan36
Game of Thrones Daily
occasionally subtle
Fai_Ryy
Kiana Khansmith
art blog(derogatory)
Mike Driver
Stranger Things
roma★
🪼
Peter Solarz
Monterey Bay Aquarium
untitled
Cosmic Funnies
KIROKAZE
Jules of Nature
Sade Olutola
2025 on Tumblr: Trends That Defined the Year
Lint Roller? I Barely Know Her
seen from United Kingdom
seen from Indonesia
seen from Italy
seen from Germany
seen from Germany
seen from United States
seen from Brazil
seen from Malaysia
seen from Türkiye
seen from United Kingdom
seen from United States
seen from United States
seen from United States
seen from Denmark
seen from Germany
seen from Taiwan
seen from Germany
seen from United States
seen from United Kingdom
seen from Saudi Arabia
@dgun22-blog
The number of victims of identity fraud rose by 57% last year with thieves targeting social media for people's information, fraud prevention service Cifas says.
Even though social media helps us. It can hurt us especially with hackers. We all keep private information on our computer and in our accounts. This can result in our financial information to be stolen.
Since we speak directly with a lot of businesses and review quite a bit of data related to social media management, we want to use the remainder of this post to cover the social media marketing trends that your business needs to know about:
The obituary Mr. Kevin McGroarty wrote for himself is sheer brilliance:
WEST PITTSTON, Pa.—McGroarty Achieves Room Temperature!
Kevin J. McGroarty, 53, of West Pittston, died Tuesday, July 22, 2014, after battling a long fight with mediocracy.
Born 1960 in the Nesbitt Hospital, he was the bouncing baby boy of the late Lt. Col. Edward M. McGroarty and Helen Jane (Hudson) McGroarty, whom the New York Times should have noted as extraordinary parents.
He was baptized at St. Cecilia Church, Exeter, which later burned to the ground, attended Butler Street Elementary, which was later torn down, and middle school at 6th Street in Wyoming, now an apartment building.
He enjoyed elaborate practical jokes, over-tipping in restaurants, sushi and Marx Brother’s movies. He led a crusade to promote area midget wrestling, and in his youth was noted for his many unsanctioned daredevil stunts.
He was preceded in death by brother, Airborne Ranger Lt. Michael F. McGroarty, and many beloved pets, Chainsaw, an English Mastiff in Spring 2009, Baron, an Irish Setter in August 1982, Peter Max, a turtle, Summer 1968; along with numerous house flies and bees, but they were only acquaintances.
McGroarty leaves behind no children (that he knows of), but if he did their names would be son, “Almighty Thor” McGroarty; and daughter, “Butter Cup Patchouli.”
McGroarty was a veteran of the advertising industry since 1983. McGroarty was a pioneer in Apple computing, purchasing one of the first in the Wyoming Valley in 1985. He would like to remind his friends: “Please, don’t email me, I’m dead.”
McGroarty was a founding partner of Pyramid Advertising, and finally principal owner of award-winning Rhino Media until 2006. He was also an adjunct instructor at Luzerne County Community College, from 2005-2009.
He will be laid to rest at Mount Olivet Cemetery, section 7N. He asks to please make note of his new address. McGroarty’s headstone reads: “I’ll Be Right Back,” one of his favorite sayings. He leaves this world with few regrets, one being told in grade school, his adult life would see the Hershey candy bar rise in cost to over a dollar. He maintained given the resources and initiative, he would rally the good citizens of the Commonwealth to a revolution that would force that price to its original 35-cent market value, a dream he was not able to fulfill, by his own admission the reason: “I was distracted by many beautiful women.”
In lieu of flowers, friends are asked to please give generously to the Pennsylvania State Police Troop “P” Camp Cadet Fund.
A Mass of Christian Burial will be held at 10 a.m. Monday in St. Cecilia Church of St. Barbara Parish, 1700 Wyoming Ave., Exeter, following a brief rant of how the government screwed up all of the Bugs Bunny cartoons trying to censor violence. This will be presented by his attorney, Bret Zankel, Esq. Friends may call from 9 to 10 a.m. Monday in the church.
McGroarty leaves behind a thought for all to ponder, given years of gathering wisdom from different religions and deep study of the Greek philosophers: “It costs nothing to be nice” and “Never stick a steak knife in an electrical outlet.”
Arrangements by the Metcalfe-Shaver-Kopcza Funeral Home Inc., 504 Wyoming Ave., Wyoming.
Sources: AdWeek.com and Timesleader.com
Also of relevant on Obit of the Day:
Actor James Rebhorn’s wonderful self-written obituary from March 2014
Best Obituary Ever
Second Best Obituary Ever
Advertising to Tumblr users can be an uphill battle, requiring at least a basic understanding of how Tumblr culture works.
Denny’s managed it by being weird and funny. Taylor Swift does it by acting like a normal 20-something cat blogger. Media outlets like MTV and Disney are pretty good at encouraging fans to do their own thing.
Nike, on the other hand, just got everyone on Tumblr to hate its brand with one single-sentence ad: “Embrace your uncomfort zone.”
Since the stereotypical Tumblr user is a nerd, a social justice advocate or both, Nike may not have been the ideal brand choice for this website.
[READ MORE]
The minimalist Runcible palm-sized anti-smartphone is now available for pre-order.
This would be a cool device if you really hate your cell phone. I like how its made from recycled materials. It does not mention any use of social media applications so I personally would not purchase this product.
Soon Facebook’s smartphone users will have to install its separate app to chat, as social network phases out mobile web version. But what’s in it for Zuckerberg and co?
While Britain gets to grip with the reality that is "Brexit" and political shock waves reverberate around Westminster with speculation that Boris Johnson is waiting in the wings, Sputnik takes a look at social media's response to the UK leaving the European Union.
Since we speak directly with a lot of businesses and review quite a bit of data related to social media management, we want to use the remainder of this post to cover the social media marketing trends that your business needs to know about:
Bros being basic.
Context is King: A Million Examples of Creative Ad Campaigns Getting it Right
Posted by Daniel_Marks
[Estimated read time: 6 minutes]
This was one of the first television commercials to ever air:
Talking to the camera on a mic was the obvious way to leverage television: after all, that’s how radio commercials worked. Now, advertisers could just put radio commercials on television. What an exciting new advertising medium!
As it turns out, putting radio commercials on television wasn’t really the best use of this new medium. Sound familiar? This seems awfully similar to the current practice of turning your television commercial into a YouTube pre-roll ad. However, the difference this time isn’t the media format, which is largely similar (YouTube videos are still video, banner ads are still text + image, podcast sponsorships are still voice, etc.) Instead, the difference is how people are consuming the content; in other words, the context.
A television commercial is a relatively static experience: 30 seconds of video placed within a few appropriate time slots, reaching people in their living room (or possibly bedroom). A Facebook newsfeed ad is a little more dynamic: it can be seen anywhere (home, office, bus, etc.), at anytime, by anyone, in almost any format and next to almost any content. The digital age has basically exacerbated the “problem” of context by offering up a thousand different ways for consumers to interact with your marketing.
But, with great problems comes great opportunity — or something like that. So, what are some ways to leverage context in the digital age?
Intent context
Different channels have different user intents. On one end of the funnel are channels like Facebook and Snapchat that are great fillers of the empty space in our lives. This makes them well-suited for top-of-funnel brand advertising because you aren’t looking for something specific and are therefore more receptive to brand messaging (though you can certainly use Facebook for direct marketing purposes).
BuzzFeed, for example, has done a great job of tailoring their Snapchat content to the intent of the channel — it’s about immediate gratification, not driving off-channel behaviors:
This feels like you’re watching your friend’s Snapchat story, not professionally produced branded content. However, it’s still the early days for Snapchat — all companies, including BuzzFeed, are trying to figure out what kind of content makes sense for their goals.
As for Facebook, there are plenty of examples of doing brand awareness right, but one of the more famous ones is by A1 Steak Sauce. It was both set and promoted (in part) on Facebook:
Critically, the video works with or without sound.
On the other end of the funnel is something like AdWords: great when you know what you’re looking for, not so great when you don’t. This subway ad for health insurance from Oscar feels pretty out of place when you use the same copy for AdWords:
Getting intent right means that you need to actually experience your ad as a user would. It’s not enough to put a bunch of marketers together in a conference room and watch the YouTube ad you created. You need to feel the ad as a user would. This means watching your ad when you’re in the living room and just clicked on a friend’s YouTube link from Facebook to watch a soccer highlight (or whatever).
Situational context
Situational context (is that redundant?) can be leveraged with a whole range of strategies, but the overarching theme is the same: make users feel like the ad they’re seeing is uniquely built for their current situation. It’s putting a YouTube star in pre-roll ads on their own channel, or quickly tweeting something off the back of a current event:
Power out? No problem. http://pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013
…or digital experiences that are relevant to the sporting event a user is watching:
There are thousands of examples of doing this right:
Burger King tailors its pre-roll ads to the video you’re about to watch
HubSpot plays off the fact that you just unsubscribed from their email list
Netflix shows you a “Friends” clip related to the YouTube video you’re about to watch
Coke triggers an app notification while watching a Coke commercial
YouTube automatically adds links to purchase a movie to fan-uploaded movie scenes
Shopify reaches you with a simple message just after logging out:
Behavioral context
You might want people on Facebook to watch your video with sound, but the reality is that 85% of Facebook video views are silent. You might want people to watch your brilliant one-minute YouTube ad, but the reality is that 94% of users skip an ad after 5 seconds You need to embrace user behaviors instead of railing against them, like these smart people:
Wells Fargo creates a Facebook version of their television ad: http://ift.tt/1SThs0Z The important takeaways are making it short, having captions to make it understandable without sound, and putting the brand mention earlier in the video.
Geico makes an “unskippable” 5 second YouTube ad:
How do you reach people who skip your commercial after 5 seconds? Make the ad 5 seconds long!
Understanding channel behaviors means not using channel features for the sake of channel features while still taking advantage of behaviors that allow for richer ad experiences. It means using the channel yourself, looking up the relevant research, talking to experts, and making informed decisions about how people will actually engage with your creative work.
Location context
A user’s location can prompt geographic-specific advertising (for example, Facebook Local Awareness Ads or in-store Snapchat filters). It can feel gimmicky when used needlessly, but can provide a compelling marketing experience when done right.
AirBnB’s slogan is “belong anywhere.” One of the ways to feel like a local in a new city is to have locals give you a personal tour — which is exactly what AirBnB provides by targeting people on mobile when they’re looking for directions:
Or you can just make use of location services in more straightforward ways, like how the Bernie Sanders campaign targeted his core demographics in New York before the important primary by using Snapchat Geofilters.
However, be careful about inferring location from device — only 17% of mobile searches are on the go.
Audience context
Audience targeting is likely the most powerful form of context provided by digital marketing. You can segment your audience in a thousand different ways — from Facebook Lookalikes to Google Customer Match — that a billboard could only dream of. The more you customize your ad copy to the audience you’re targeting, the better off you’ll be. (There seems to be a running theme here…)
You could directly speak to the audience of your competitors by targeting branded keywords:
Or better yet, target competitor customers that are about to change services:
Great tip: Target the keywords “Cancel [your competitor’s service]“ w/ PPC ads. @wilreynolds #searchlove <— Brilliant strategy — Annie Cushing (@AnnieCushing) October 27, 2014
Retargeting is another powerful way to use audience context by changing your copy to reflect the actions a user has taken on your site (more great retargeting examples here):
Then, of course, there are all the obvious ways of leveraging audience, such as adjusting your value proposition, using a slightly different tone, or tweaking the offer you provide.
There’s a cliché that the digital age has killed advertising creativity. Forget about clever copy or innovative work, It’s all about spreadsheets and algorithms now. This couldn’t be further from the truth. The Internet didn’t kill advertising creativity — it just raised the bar. Content in all its forms (video ads, blog posts, tweets, etc.) will always be important. It might be harder to buy engaged eyeballs for your 30-second commercial online, but content done right can reach millions of people who are voluntarily consuming it. More importantly, though, the Internet lets you engage with your audience in a thousand innovative ways, providing a revamped arena for marketing creativity: context.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Web Design 1 | Toronto Web Development
The Spanish town has pioneered a way of administering its public services through Twitter, replacing paperwork but not human interaction
The mayor jokes that Twitter has enabled them to eliminate the bureaucracy brought in by the French. “Twitter has created the society of the minute – very quick questions and very quick answers. We now do our paperwork on Twitter,” he says. “But this is an important point, because who values the work of the people at city hall? The street sweeper? The cleaner? We decided that everyone would have a Twitter account so that they could see that people value their work.”
Salas has been pushing all 3,500 Jun residents to join Twitter. Six hundred residents have had their accounts registered at the town hall so far, and are using it to book rooms at the town hall, make doctor’s appointments, report crimes or street lamps that need fixing and tweet about school lunches. How has this gone down with Jun’s less technophile residents?
Elena Almagro was cleaning floors when she was nine, and didn’t learn to read or write because her family were too poor to send her to school. Now in her 60s, Elena says she never thought she would be able to use Twitter when the mayor started to encourage her. “He said I should enroll on a training course, and I thought I was visiting the moon when I saw all the computers and equipment in there,” she said. Encouraged by her nine-year-old grandson, they both learned Twitter and decided it would be useful. She tweets during town meetings, she says. “And when I tweet to the mayor, he answers back. It makes me feel my tweets matter. I thought old people couldn’t learn how to use this but we can. There was a man of 90 in the training centre! And I’ve been using it to tweet about herbs and recipes.”
Jun’s streetsweeper also says he has had a new lease of life through the scheme. His street sweeping twitter persona @barredorajun has become something of a town celebrity. “I can feel how people value my work and they congratulate me when I have done a good job,” he says. Does it worry him that he might get complaints too? “The fact that people tell you you have done something badly is not necessarily bad – it means you have to improve something. But not many people tell me I have not done my job properly.”
The mayor is clearly proud of his work, which is the culmination of many years trying to find technologies that would cost the council less and make communication with residents more direct. He says that efficiencies in cutting bureaucracy have enabled Jun to cut its police force down from four to one officer, who can respond to everything from a car accident to a neighbourly dispute through Twitter. What of those who can’t or won’t use the internet? Are they disenfranchised?
“Even old people who find it hard to adapt have been trained to use Twitter,” he said. “If you go to city hall you won’t find anyone queueing – they have all the information they need. And Jun has wifi access throughout and free internet connections in the training centre.”
He is adamant that there is no inherent risk in outsourcing local government functions to a private American company. “We passed a law that we would exploit any free resource, private or public – the important thing was that they were free. The characteristics of Twitter made it the best platform – immediate and efficient.” This is, he says, “mutual visibility” for the authorities and the citizens.
I think I’ve blogged this before but it just came across my radar again.
Microsoft is buying LinkedIn for $26.2B
Microsoft announced that it is acquiring LinkedIn, the professional social network that has 433 million users, but with very low time on site, the amount agreed upon is $26.2 billion, or $196 per share, in cash.
The transaction was approved by both boards, but still needs regulatory approvals.
