Digital 360

[digital360]

Increase Subscribers By Coupling Facebook Advertising With Retargeting

Are your Facebook Ads struggling to get you enough website subscribers? Did you use Retargeting? If you have missed out on it, the frustration is inevitable. Facebook experts call it one of the most effective ways to focus directly on the desired target market by putting the product/service at the forefront to strongly influence the buyer’s psyche.

To quote a very famous Digital Marketing Company, “The best thing to happen to Advertisers is Facebook Advertising and the best thing to happen to Facebook Advertising is Retargeting”.

How does the Digital Marketing Company handling your Facebook Ad Campaign begin with Retargeting?

This feature within Facebook is referred to as Custom Audiences and adding a snippet code to the company website with the help of an in-house developer will ensure more traffic begins to come through ads.

When your agency begins to remarket ads on Facebook, you will be able to:

1. Work on your customer list, which comprises of subscriber emails, phone numbers and IDs of your audience on the social network 2. Create a list of your website visitors 3. Indulge in plenty of app activity, which means that if your business has an app or game which is interactive, you get to create a list of users interested in it

The Custom Audience feature helps capture all those who have visited your website and helps remind them about your business once your targeted ad has been seen by them on Facebook. These people similar to your target audience are known as Lookalike Audiences. They have the same interests and in case you have struggled to retain such people this feature helps bring them back.

Facebook Retargeting helps capture website visitors through eye-catching ads that share specific information regarding the audience, which helps capture their attention instantly by relating to their needs and desires. The ads could either have shorter text or catchy images and videos. They are more likely to have short and catchy headlines and content which has utmost clarity.

Perhaps you would want to use your FB Ads to retarget. This will work most definitely.

[digital360]

Working With an Email Marketing Service Provider

Work With an Email Marketing Service Provider for His Command over Things

There are reasons you should seriously think of hiring an email marketing service provider. The reason his email marketing services work is because he knows which words to use where. That is an ability which comes with experience and having a little bit of skill works as well.

If you need strong reasons as to why an email marketing service provider should be hired, then some of them have been written about below:

1. Their email marketing services exude simplicity. They use simple yet strong words. The whole process of getting the customer to click on the call-to-action happens within mere seconds. The service provider shows his craft here by using words that are catchy and grab the reader’s attention instantly.

2. They never use paragraphs and huge texts. Rather, the e-mail body gets fragmented into small understandable pieces with attractive sub-heads, bulleted lists and useful pieces of information. These help the reader understand everything fast.

3. It is all about the reader, which is pretty understandable if the email body is read thoroughly. The focus is always on the recipient.

4. The service provider makes it known to readers and prospects pretty fast as to what is in store for them.

5. If you read an e-mail written by a professional service provider, you will find the e-mail copy always aligned with the subject line. Writing subject lines that are outright winners is a different case altogether. But once you get your prospect to open your e-mail, then it is all about delivering what you promised through the subject line. This is what the service provider does, for he knows once that trust factor between his client and the subscriber goes for a toss, it might become irreparable.

6. The service provider will use SEO keywords with great caution. He will know how to draft content that is useful and then include these SEO keywords in such a way that the whole content body appears well written edited and published with a purpose. This is where he wins the game for you.

7. The calls-to-action in the e-mails are all hard-hitting and impactful. The experience of the service provider comes to the fore as he digs out words that have meaning and substance.

8. The approach is simple. Keep the clutter less. The message being passed on must be one. The call-to-action used would again be one. Even if there are multiple ones, then they should all lead to the same place.

9. The service provider knows how to create a sense of urgency. Giving deadlines is an example, where say the first 100 respondents get bonus gifts.

10. Grammar is something the service provider does not need lessons on. With a team of skilled writers, he knows where to use the right punctuation, emoticons and uppercase letters.

11. Your e-mail is only sent after being proofread multiple times. Whatever typos and inaccuracies arise during this stage are promptly fixed.

These are reasons why a service provider should be hired as he brings that edge to the whole process which otherwise might be always absent.

[digital360]

Follow These Tips for Better WordPress SEO

Do you have a WordPress site all set? Has the SEO part of it been covered? How many hits is your blog receiving? Have you recorded considerable traffic so far? Have you hired the right SEO Company in India for the job? Is the agency giving you value for money by delivering Best SEO Services India? If you are serious about optimizing your WordPress Blog or Site, then you have to consider these pieces of advice mentioned below in order to reach somewhere or else just relax and watch it walk on the path towards oblivion.

1. There are two very prominent features on WordPress. The first one is ‘discourage search engines from indexing this site’. The other one is rel=”noindex” and rel=”nofollow”. Use these features. You would be knowing what they are meant for. 2. WordPress by default uses ‘?p=[id] for posts. Switch to a text-based permalink structure. It is for your SEO Service in India provider to figure out what that will be. 3. Your WordPress Blog can simply not do without an .xml sitemap plugin. Tell your SEO Company in India to install it at once, if the same has not been done until now. 4. Start using rel=”canonical”. Also implement the rel=”author” tag. 5. Set whatever untrusted and useless links you identify as nofollow. This should have been done much earlier by your Best SEO Services India agency.

6. Another very important thing to do here is to Noindex duplicate page types. 7. Did the company providing SEO Service in India for your WordPress blog/site suggest that you begin using a caching plugin to speed up your blog? If not, then it is definitely worrying. 8. Start using a CDN to boost the performance of your website. 9. If you feel your host is not delivering good service, it may be time to hire a new one. 10. Any kind of spam content targeted at your site/blog deserves to be blocked. Do it now. 11. Link your new posts to the old ones, wherever it makes sense. This internal linking augurs well as far as getting old posts good traffic is concerned. 12. Disable all author archives wherever they are in single-author blogs. 13. Do yourself a genuine favor. Optimize all images on your blog. Also, optimize your theme if necessary. 14. You are doing your blog/site no favor by linking to unimportant pages. Stop it. 15. Make changes to post titles. Try using some old school on-page SEO tactics. 16. Integrate all social media sharing buttons in your posts. 17. Keep posting regularly. Keep the quality high. Try creating viral content. Write high-quality and lengthy posts. 18. Customize your robot.txt. 19. Keep all important keywords in the first-100 keywords zone. 20. Keep URL lengths short. Fix all broken links on your blog. 21. Pay attention to your blog’s social media profiles. Somebody’s watching.

Just follow these tips. The rest takes care of itself!

[digital360]

What Is Your Online Marketing Agency Up to By The Way?

So the second half of the year has begun and you must have done something as far as marketing your business online is concerned. Did you try anything new out? Or was your online marketing agency busy with old stuff? Sorry to tell you this, but old and repetitive things will not get you the results you wish to have. Your online marketing services campaign for this year will only succeed when it has interesting variations and things which were not there last year.

After all, its common sense, isn’t it? You do stuff which you did in 2015 now in 2016 and the results will either be same, or worse, will go down.

By now, your efforts for this year must have made it clear where exactly is your online marketing services campaign going. If more customers are coming, it means you are hitting the bull’s eye as far as efforts go. You are doing the right thing. If new ones are not signing up and existing ones are retaining you, it means you are doing okay but there is massive scope for improvement. If even the existing ones are leaving and not renewing contracts, you are in trouble. Take stock fast.

Those falling in this 3rd category better pay attention to the points mentioned below:

1. Tell your online marketing agency to optimize for mobile. This process will include creating a highly responsive website and even better landing pages. This will include advertising for mobile. This will include creating mobile-centric content. People using smartphones across the world are estimated to surpass the 2 billion mark this year. This means, every 1 in 4 on Earth uses a smartphone. Try out location-driven mobile marketing. Try out the Internet of Things. Try out interesting platforms such as Mobile to Mortar.

2. Do not obsesses over Facebook. Agreed, Facebook is the most important social network. However, social media does not begin and end with Facebook. There are other social engagement sites as well. Some of these are Pinterest, Twitter and Instagram. Create a portfolio of sorts as far as your social engagement activities are concerned. You will be needing these as well to connect with your customers in real-time. The most important thing about social media these days, after Facebook, is Live Streaming. Customers wish to speak with you in first person. Use live social sites such as Periscope, Blab and Snapchat. Create personalized and contextualized landing pages which match the ad source audience target.

3. Believe in Content Marketing, it works. Traditional advertising may glorify things to potential customers, but content marketing talks with them. Most of the information about companies and products gets retrieved through articles. Some very good sources for content marketing are Sponsored Spotify Playlists, Pinterest Boards and LinkedIn Pages. Now how should you do content marketing? Examine some of your past marketing trends. Try differentiating between effective practices form the buzzword type. Now try bringing into effect tested trends into the strategy with you happen to market as of now.

Do these persistently through the remainder of the year. It is not that the results will be instant. But there certainly will be a difference as to how things have been until now.

[digital360]

Conversion Rate Optimization in Online Marketing Services

Conversion Rate Optimization is a very important feature in an online marketing services campaign. It helps increase the percentage of people visiting a website, who eventually become leads that get pursued for conversions.

By having an online marketing agency do conversion rate optimization, a business stands to gain in multiple ways.

1. Web pages become more relevant to people visiting the website. 2. Promoters get to build greater trust with customers through on-page elements. 3. Conversion rate optimization helps improve call-to-action. Businesses have a stronger chance at converting a visitor into a customer.

How does an Online Advertising Company in India approach conversion rate optimization?

1. Every top online marketing agency begins by taking a close look at the type of website traffic visiting the web pages. More importantly, the type of pages they visit is given more importance to. It is most important that the web pages have the right kind of traffic coming in. The intention is to have or create a separate landing page for every service and product. This will help users find out exactly what they seek and will create more chances of a sale happening.

2. Providers of online marketing services make it a point to keep all the calls-to-action used less in number in order to ensure that the business does not go overboard while trying to woo customers.

3. While doing conversion rate optimization, the concerned Online Advertising Company in India makes sure that visual distractions are again low in number, so that the message being focused on is driven home successfully.

4. Messages on every page of the website are kept as clear as possible. Effort is also made to ensure that the messages match the type of searches users perform while trying to find a certain page. The agency also adds copies as a means to further elaborate on assertions.

5. Additional elements are added by the concerned company handling your project in order to win the trust of customers.

6. Visitors are not given too much leeway, in the sense that any vague request for additional information is simply not entertained rather the process is streamlined in such a way that either a purchase is directly made or the service is requested for.

These steps are part of the process followed for conversion rate optimization.

[digital360]

Logo Designing by a Website Design Company in India

Every successful business has a logo. Every successful brand has a logo. The logo becomes a mascot for that business. People begin identifying a particular business through its logo. It has a massive impact on the brand value of a business. A logo that perfectly complements a business and the kind of product/service it promotes is the one which is designed to perfection and the one which does not is one which has not been designed well.

The reason why all this is being written, is to highlight the importance of a logo in corporate culture. Though just a sign or symbol, it has a very deep meaning which is very inexplicable. That is why it holds such great importance in the context of website design and development.

They say a logo communicates like no other thing does. In businesses where the stakes are massive, a top website design company bills its client the size of a battle tank (a metaphor for the amount of money charged) to create a logo that suits the business and embodies what it actually stands for.

Why do companies need a logo?

1. It helps create strong brand recognition and familiarity for the business 2. It gets people to think of the company’s service and products the moment they set sight on it 3. It helps build trust and makes the company look professional in its own unique way 4. A logo, in the context of website design and development, is meant to make a company seem unique/niche 5. It is meant to help avoid any kind of confusion

Why should a website design company in India be chosen to get a logo designed?

1. The experience is second to none 2. Top Indian companies have hundreds of logos to their credit 3. They know what kind of logo would suit a particular business best, having created many a brand identity 4. Their creativity comes to fore when such a challenge is thrown at them 5. They have the technical as well as creative competencies to give a business a unique identity

Logo Designing can be a tricky business and only experienced and wise hands can do justice to the whole assignment.

[digital360]

Best SEO Services – On Page Optimization

What does an SEO Company in India do as far as On-Page Optimization is concerned in a Best SEO Services campaign? That is a very important question. These are very impactful and have a huge say in the eventual ranking achieved by a website.

1. Page Titles are a part of the on-page optimization work done by an SEO Agency. These titles say a lot about the insights of a web page and are the first thing picked up by web crawlers when they begin crawling. Not only this, titles are something that users also read while searching for queries on search engines. If your SEO Agency gets these right, then clicks are going to come for sure.

2. URL Optimization is another vital cog in the wheel as far as On-Page optimization is concerned in a Best SEO Services campaign. URL is the life of a web page. If it is not optimized properly, then getting the desired ranking is surely going to be a difficult task.

3. Content Optimization is an on-page aspect given a lot of importance to. Be it articles or website content, any SEO Company in India makes sure that its team of writers write or edit depending on what your target location is putting in valuable insights.

4. HREF Language Tags are optimized as well so that web crawlers find it easy to understand the targeted location or country for the company’s product and service offerings. Meta Tags too fall under this category and so do Meta Descriptions, so that users find these more appealing while performing searches.

5. Images are next as these happen to be one of the finest ways to improve website rankings. Images are mostly optimized through image titles and ALT Tags and these play an important role in your website getting to the top of the search rankings.

6. Internal Links are also given high priority when it comes to on page optimization. SEO Agencies ensure website pages are linked with each other with appropriate indications of the linked webpage along with their ALT and Title Tags.

7. Then comes the Page Loading Speed and this too is not overlooked. A website with a slow page loading speed is going to find no visitors. This is where the Development Team of the SEO Agency comes into the picture as the team of experts know very well how to increase website loading speed, with some of their techniques used being Image Compressions, CSS Compressions, Minimizing HTTP Requests, Reducing Server Response Time and more.

These are things that happen as far as on-page optimization is concerned. Every SEO Agency pays a lot of attention to them to ensure the optimization process produces most satisfactory results.

[digital360]

Web Development Services on PHP

Every top web design and development company coming into 2016 realizes this fact very well that most businesses looking to have websites coded want it done on PHP, which happens to be one of the most popular and effective programming languages for software development. There are facts to back this. 80% of the websites coded across the world are done so on PHP. It is free, flexible and offers immense power as far as software development is concerned. Also, it is one of the most easily deployable platforms on any web server and is backed by every successful developer and enthusiast.

PHP is one of the best choices as far as offering web development services is concerned. The better part is, every web design and development company seems to be ready for this challenge! Most companies highlight their repertoire of web development services with Bespoke PHP Solutions at the top for Superior Client Server Applications.

What kind of PHP Development Services can you expect from your website development agency?

1. Most of the top companies specialize in bespoke projects which help achieve one’s business objectives. Also be assured of one thing. You won’t have your project done with a cookie-cutter approach

2. They are versatile and capable of delivering for any business or industry, some of these being e-commerce, e-learning, media streaming, crowd funding etc.

3. Most of them allocate dedicated Project Managers and Account Managers in order to ensure that the project runs smoothly and somebody is always there to tend to queries and questions

4. Companies doing business with such vendors and getting their websites developed ought to be happy that they will be given support both during and after the development phase. Whatever changes ought to be made to the website code wise, gets made during that support stage

5. Every top agency, which claims that it has successfully worked on various projects, will always have testing tools to test the software it has written. These help plug out all the errors and ensure that the final delivery is error free and meets all standards of quality. Also tested for during the final stage before delivery is browser compatibility, database testing, load testing and functionality testing

6. Security is given paramount importance. The developers in charge of the project always stick with the security guidelines laid out and follow best practices to ensure that the information remains safe all the time.

Businesses get these benefits by hiring top companies for website and application development on PHP.

[digital360]

Email Marketing Services for Business

Email Marketing: Improvising In the 2nd Half of 2016

We are a couple of months short of finishing the 1st half of 2016. Those who have not had any kind of success with email marketing services so far this year have 2 months to figure out what has gone wrong so that the 2nd half is more fruitful.

Here is a quick recap as to what ought to be prioritized more and how it needs to be done.

1. Businesses need to know email marketing is all about mobile phones from hereon. It is something they need to get their email marketing service provider to understand as well. Emails are being opened more and more on mobile phones and fact is if this is not paid attention to, the results won’t come even in the next 30-35 years. Crisp content and light text does the trick. More importantly, the loading time ought to be fast.

2. Every email marketing service provider fighting for survival ought to understand that their email marketing services should be all about personalized text. Readers are more interested in knowing what benefits them in person first and then the Good Samaritan in them is concerned about the world. Target with personal undertones and these sure will make a strong impact.

3. Have you ever thought why should your reader open your email and read it? So far if that has not been given a thought, it is time it is thought about now. Who is your customer? What is he looking for? What is important to him? What season is it? What device is the e-mail being read on? This is some psychology stuff but you will do well if attention is paid to this.

4. Have you ever thought of email automation? If not, you better do it now. Automated email campaigns allow you to use a triggering event such as a contact form fill out or an asset download or perhaps a webinar signup. Many gurus have found email automation to be a potent tool as far as formulating a campaign is concerned. Automation is very interesting in the sense that content delivered during the event would have information on the event and content delivered after the event might contain special access to event assets.

5. In the first half if you have not tried out something like Lightbox to grow your Email List, you may as well want to try it now. This is one of the finest ways to grow one’s email list. It may be a bit annoying, but it offers a solid connection option to one’s audience.

Think hard about these and try to improvise in the 2nd half. Remember, the game is still not lost. Only one-half of it is over, and that too a couple of months are still left. Cheers!

[digital360]

Facebook Marketing: Truisms for 2016

It has come to a stage where Facebook is literally trying to become the television set in your life. Videos are being circulated on the social network at a very high rate and are being received well. Media publishers have a lot of products to choose from and the social network has really come into its own in the sense that there are improved tools available on it for advanced communication, which make real time chat such a treat with customers.

1. The Facebook Video is going to feature in almost every Facebook Marketing campaign this year. It is advised that you too take full advantage of it. The videos feature Facebook Live, a functionality which allows people to broadcast real-time to their audiences through mobile devices. It is somewhat similar to Periscope and Meerkat and several other live video streaming apps. The good thing for social media marketing in general is, that existing audiences can be shown to and there is no need to start something from scratch all over again.

Facebook 360 Videos has a dedicated microsite to its name. There are Instant Articles with embedded moving images, videos, audio and maps. Animated GIFs are a constant with both Personal Profiles and Business Pages. Cinemagraphs are known to drive results on Instagram. With all these video related developments, the writing on the wall is clear. Facebook has big monetization plans and content owners will get a part of the revenue as well.

2. When you begin with Facebook Marketing for this year, use the new messaging tools introduced by the social network. A bevy of communication tools have been introduced by Facebook which include setting up one’s own Response Time, setting an Away Status, creating Instant Replies and Saved Replies and privately messaging people who are interested in commenting publicly. Most of these are fascinating new features designed to allow businesses to keep sensitive conversations private.

3. Another truism of sorts for marketing on Facebook or social media marketing for that matter is content sharing. You share with your audience and they in turn share it with somebody else. That is how word of mouth popularity grows and your product gains more recognition. In fact, this is the very essence behind having this social network as operational, for the fact that its reach cuts through audiences across the world. To put it simply, content posted on Facebook is meant to be shared. The more it gets shared, the better it is.

4. Carousel-Type Ads are a must if you are to have a successful campaign on the social network. They have driven more conversions than possibly any other type of ad. The reason the carousel format has worked because visitors have found it to be more interactive, attention grabbing and helpful for both direct response as well as brand awareness marketing. It is available to all Facebook users and if its popularity were to be truly understood then all one has to do is look at Instagram.

Now you know what is going to work when you market on Facebook. Don’t think and wait. Get down to business right away and make these part of your plan. They are certainly going to get you the results you have been seeking for quite a while now.

[digital360]

Email Marketing: Watch Out In 2016!

All the naysayers are finally eating their words. Email Marketing is back like never! With all its obituaries now turning into apologies, one wonders what kind of impact email marketing services are going to have on businesses from here on! Whatever be, one thing is for sure. Every email marketing service provider in town who thought it was time to pack bags and move onto something different has found that grin back, and this time, it is a sheepish grin!

1. Endurance International acquired Constant Contact for $1.1 billion in 2015. The previous year in 2014, there were two such acquisitions. Silverpop was bought by IBM and Neolane was bought by Adobe for $600 million. The year before that which was 2013 also saw 2 acquisitions. Oracle bought Responsys for $1.5 billion and SalesForce bought ExactTarget for $2.5 billion. 2016 is going to be the year of more such acquisitions. Emails are very important with respect to cross-channel marketing. Also, the data from email marketing is critical with respect to adding fuel to campaigns.

2. Most of the email opens will be mobile based. In 2015, the percentage for this was calculated to be 49 per cent. Webmail and Desktop opens were still in the reckoning, but this year in 2016 they sure are going to be reduced to nothing. Email Marketing Services in 2016 will be all about mobile phones. Advertisers are going to target their consumers on their smartphones so that emails can be read while on the go. There will be a paradigm shift in business as well, with suites like Microsoft Office becoming less relevant in comparison to other scalable services which will rise in popularity such as Google Apps and Outlook 365.

3. Every top email marketing service provider will make full use of the responsive design for their marketing emails this year. In order to help clients communicate better with their clients, email service providers will harness the power of the responsive design as a stronger call-to-action. This type of design is supposed to have a very strong impact of the psyche of the person viewing it and is considered by marketing gurus to be a potent technique to draw attention.

4. More functionalities will increase within emails as part of greater engagement. So far, most of them have had hamburger menus, email carousels and embedded videos and perhaps the occasional live Twitter Feed. From here on, there will be more functionalities which will help the end user view products, pick sizes and customize orders all within an email. Will this work? That is a question to which the response has been positive. It has to, given the return of the e-mail!

E-mail Marketing is back and how! 2016 is going to be its year and the signs look exciting!

[digital360]

Why Facebook Advertising Is Good For Your Business

Advertising on Facebook is good for your business. Reason being, Facebook over the past few years has become very advertiser friendly with the change in its algorithm and the frequent changes that have followed. The change in algorithm influences a Facebook Page’s organic reach based on the posted content and if results are the yardstick to judge how effective Facebook Advertising is, the best way is to interact with the 2 million odd small to medium businesses advertising on the social network.

Why should you hire a top Social Media Marketing Company in India to advertise on Facebook?

1. Facebook Advertising gives you creative control in the sense that you can keep changing your creative every now and then. You can market with newer images. If previous week’s creative fails to register with your target audience, then make it something different this week.

2. Advertisers really get to hammer in on their audiences. They get to reach out to people similar to their target audience and pitch to them as well. This is also known as remarketing where one’s own data is combined with the data taken from Facebook to target those better who have already been on the website before.

3. Facebook offers to advertisers A/B testing capabilities. Testing one’s ads help make timely changes to improve creative and gain more valuable insights with respect to what works and what fails. Facebook’s new split ad testing tool found in the Power Editor helps in finding the best audience for ads and examine which one performs best.

4. Your Social Media Marketing Company in India would surely have improving the video reach of your business on its agenda. Facebook seems to be on a mission to tell advertisers that it is capable of doing what TV is not. With Facebook’s video reach conquering all grounds, your videos are surely going to reach people you have not even thought of as of now.

5. Facebook Insights helps you understand how people are engaging with and reacting to your page and your ads. Metrics available on the social network include page performance metrics, engagement metrics, audience demographic, impressions, reach and much more. Facebook Insights is the best thing you could have asked for as far as supporting your Facebook Ad Strategy is concerned.

These are reasons why advertising on Facebook is good for your business.

[digital360]

What Is New In Website Design And Development?

Website design and development has new things to offer this year and those signs are already showing. What those trends actually are, have been written about below:

1. Every top website design company has started giving a lot of importance to UI Patterns. Some of these are the Hamburger Menu, Account Registration, Long Scroll, Card Layouts and Hero Images. Hamburger Menu makes the use of functions recognizable for users. The Account Registration style has a form being presented which ought to be filled out or perhaps a button which allows to sign up through a social account. Long Scroll has lengthy scrolls being placed out where as Card Layout has information being presented in the form of bite-sized chunks. Each Card represents a unified concept. Hero Images is a kind of design where the image gets placed above the scroll followed by zig-zagging or a cards based arrangement.

2. Animation is going to be a widely used phenomena in website design and development this year. They are all set to enhance a website’s storytelling ability. Animation on a website is either large scale or small scale. Large Scale is primary used as an interaction tool to include effects such as parallax scrolling where as small scale includes spinners, hover tools and loading bars. Some of the most commonly used animation techniques n web designing are Loading Animations, Navigation and Menus, Hover Animations, Slideshows, Galleries, Motion Animation and Scrolling. Loading Animation is used for flat designs and portfolios. Navigation and Menus is an animation type mostly about clicking on specific buttons and averting jarring transitions. Galleries and Slideshows help show multiple images without overburdening users and Motion Animation helps add intrigue to the visuals.

3. Ask every top website design company and it is going to say that giving preference to Micro-interactions is what it plans to do this year. These help in many ways. They help communicate the status or feedback. They help check for the result of an action. They help users manipulate something. They happen to be the vital part of any app. These are very important with respect to a design and they breathe life into designs giving them an out and out human touch.

4. Material Design is another aspect of web designing which will be given a lot of preference this year. A richer alternative to flat design, it uses shadow effects and the concept of movement and depth in order to create something that looks highly realistic. Its ultimate goal is to create clean and modernistic visuals on UX. It has a very minimalistic look and a lot common with flat design. Designers get to work on front end tools to create sites.

5. Responsive Design is also going to rise in popularity this year. It presents one of the simplest of ways to build fully functional mobile compatible websites and will feature more commonly. Designers will go for responsive images defined using a percentage, use conditional loading for JavaScript and pay lots of attention to third party scripts and use responsive and server side more aggressively than ever. They will also use conditional loading for JavaScript and pay plenty of attention to third party scripts such as the one meant for social sharing.

If you plan to revamp your website, you better use one of these for designing. This will ensure you get the kind of results you are targeting for this year.

[digital360]

Facebook Advertising: 4 Trends to Pay Attention to This Year

Facebook Advertising was good in 2015. It is going to become even better in 2016. Industry pundits have predicted a few new trends to emerge this year and the same have been written about below.

Given below are 4 trends to watch out for this year as far as advertising on the most popular social network in the world is concerned.

1. Carousel Ads are going to rise and rise as we move forward in the year. It has been found out that carousel link ad units attracted as much as 55 per cent of spending in the 3rd quarter of the year gone by. This was the highest that has been found out so far. The carousel format has reportedly outperformed the traditional static units and gives to advertisers a golden chance to promote offerings in a more impersonal and interactive fashion in order to entice a customer and upsell better. Every top Social Media Marketing Company in India would certainly ponder using these and consult their clients to perhaps increase their ad spending. Alongside these, Dynamic Product Ads too are on the rise.

2. Facebook Advertising Costs are only going to go up in 2016. But as it happens, no one seems to be complaining. There are reasons. First, it is the most popular social network in this world. Second, it has become the hub of online advertising. Everyone wants some space on Facebook to advertise. Many companies have increased their ad spending in order to get more preference from the social network. Last but not the least, Facebook offers robust targeting capabilities. All this and more from Facebook seems to be keeping advertisers happy and they continue to spend. Watching this, Facebook is further going to raise advertising costs and advertisers will have no other option but to consent to the same.

3. Facebook’s ad engagement rate is very high. As a matter of fact, it has had a terrific impact on international markets as well. FB is also being used aggressively outside the United States and the confidence sentiment seems to be higher than ever this year. Every top Social Media Marketing Company in India advertising for its clients seems to be feeding off on this as they are getting to see higher engagement rates. Even ad options have become more accessible than earlier.

4. Advertising on FB will be more mobile centric in 2016. It showed signs of picking up in 2015, but 2016 will be the year when it is going to fully unload. Though this is where the catch lies and advertisers will have to put in that extra bit of caution. They will have to get rid of all sorts of waste and look for ways to maximize ROI. Desktop CPMs have gone up and are close to the ones recorded on mobile. On the contrary, mobile e-commerce purchase-related metrics still have plenty of catching up to do with desktop. As mentioned, advertisers will have to look for ways.

These are the 4 trends that ought to be paid attention to as far as advertising on the social network is concerned. Exciting times lie ahead!

[digital360]

SEO Service in India: Where Does It Go From Here?

Now that the 4th month of 2016 has already begun, questions are being raised as to what beckons SEO going further into the year?

It is time every digital marketing company put on its thinking cap to ponder the way ahead.

1. Best SEO Services India in 2016 will have to be about intention form here on. That obsession with having the ‘exact’ keyword no longer holds merit, as one does not need that to get a relevant search result out. The story has evolved further and is more about the post click activity. Besides getting them, which is important, satisfying user intent is more relevant.

2. Keywords were the Holy Grail of SEO Service in India so far. That changes from 2016 onwards. Having keywords in headlines has become less important. If an ice cream joint were to be searched for, its name has to be typed out letter by letter. Now all you need to do is put in ice cream parlor and that will get the job done.

3. Delivering good user experience from here on is most important. It so happens that Google is making almost 500 changes to its algorithm every year and this has become a cause of worry for every top digital marketing company. Changes are being directed at ensuring that whenever someone searches on Google, if the right result comes it means a good experience has been delivered.

4. Was size being obsessed about earlier? If not, it better be now. Content optimization is a very crucial aspect of SEO Service in India. The size of the content has always been a debatable topic and this should put an end to the debate. The longer the article is, the better it would be. The lengthier ones are getting more traffic. The shorter ones are not.

5. Did someone just say that mobile optimization is most important with respect to Best SEO Services India? If yes, then rightfully so! Newspapers and magazines are being read on smartphones. So will websites be soon, if not now! Mobile optimization should be there on your checklist this year.

Happy SEO all! Hope the results come by fast this year!

[digital360]

Email Marketing In 2016: The Way Ahead

Some confident predictions have been made about the future of email marketing services for this year and as it happens they just might be visible when every top email marketing service provider gets busy with business.

1. Emails were used a little reluctantly earlier. This approach changes from 2016 onwards. They will not be under-utilized anymore. They will not be deemed as uncool anymore. They will regain their importance in terms of being the most popular way to reach to people especially for mobile. Smartphones are the most widely used device to read e-mails and from here on, e-mails will exclusively be written to boost smartphone conversion rates.

2. Gmail too will come along to support their webmail clients and deliver better media query support to their mobile apps. What this does is, it will allow email designers and marketers to provide an unforgettable experience to users of Gmail on both mobile and desktop. From here on, e-mails will be drafted for Gmail in a bid to ensure that the same get viewed as Cascading Style Sheets and not in the form of broken e-mails.

3. Email marketing services from here on will be provided with the intention to hyper-target. Readers are always looking for personalized experiences whenever they get a chance to talk in person with their favorite brands and with an increasing user-base, this becomes very difficult. Thankfully, the concept of e-mail automation ensures that personalized mails can be sent after analyzing the behavior of a particular customer. 2016 just might be the year when the use of email automation tools picks up momentum giving marketers the chance they need to be more creative. Better integration with apps can be seen which will further allow marketers to send mails based not only on interactions but also in-app behavior.

4. Every renowned and not so renowned email marketing service provider will start using email templates with renewed vigor. These templates are going to offer limitless control ensuring designs get created and edited fast without having to start work on anything from scratch. This will also help improve on quality and consistency. Marketers will get a chance to have multiple versions of the same template each one being unique in its own way. These templates make things very convenient simply for the reason that segmentation becomes easier and quicker and also cost effective.

5. If personalization is something you have not experienced till now, 2016 will be the year to get going on this front. Email marketing professionals are going to take email automation very seriously and once that stage is reached, campaigns will become more streamlined and there will be successful broadcasts of emails as well.

6. HTML Emails have gradually been shown the way towards oblivion. Email Designs will become simpler and with the drag and drop technology reaching feverish heights, marketing professionals will be able to create result oriented campaigns that deliver at all costs. What will these designs feature? They will feature edge-to-edge designs that fill up the screen irrespective of size and device. They will feature big and bold banners that engage and help interact and ones which call to action. They will feature relevant content that helps reach out to every user personally.

Make sure from now on your emails being shot to prospective clients have all of these. They are the ‘it’ thing and will work well for you. Miss out on them at your own peril.

[digital360]

Facebook Marketing Has A Huge Reach

By now, every Facebook user realizes that Facebook has an unbelievable reach. You can reach out to anyone across the Globe and connect easily. Corporates realized this a long back and hence have pursued Facebook Marketing with great enthusiasm and aggression.

Bottom line is, Facebook helps reach out to all those who matter to your business most. Marketing on Facebook as part of a successfully ongoing Social Media Marketing campaign offers a great set of benefits, some of which have been mentioned below:

1. Businesses get to setup their own Page. The Page becomes your business hub as well. In case somebody is trying to discover you on Facebook, he or she won’t have to struggle that much. You will be easily traceable 2. Facebook keeps you connected all the time, ensures you get to have one-on-one conversations with customers who in turn can Like your Page, Read your Posts and further Share them with their Friends 3. The Social Network helps reach out to large groups of people across geographies and post messages to their liking 4. It helps understand customers better besides the marketing activities one has initiated

Through Facebook Marketing, you know what your audience is.

1. More and more people can be reached out to, especially those, who in all possibility will end up becoming customers 2. You can make a move to encourage your current customers and supporters to like your Facebook Page. They are the ones who will see your posts in their News Feeds. Perhaps, you can be a little adventurous and explore the options under the Build Audience Button, which are Invite Friends, Share your Page and Invite your Business Contacts

Marketing on Facebook as part of a Social Media Marketing campaign helps create compelling content.

1. You can use this marketing technique to ensure your business becomes lively again 2. Facebook helps understand what customers like and what they dislike. This way, you can post updates and photos accordingly 3. Businesses can experiment with different kinds of posts. Facebook Page Insights help find whether your audience like photos more or prefers them with useful links 4. The Social Network helps you be more authentic, be responsive, be consistent and do what works best for you

By using the most popular Social Network in the world for Marketing, businesses can connect easily with people who matter most to them.

1. Facebook Adverts can be used to raise awareness and stay connected. These can be created directly from the Admin Panel of the Page for better engagement. Also, the Advert Creation Tool can be used as well 2. Bigger things can be aimed for once a community has been built around the Page. The Advert Creation Tool can then be used to deflect the Adverts to Friends of existing Friends 3. The Facebook Adverts Guide on the Social Networking Portal can be used for reference in case detailed specification is required

The Social Network helps maximize the impact of every Post and Advert.

1. Page Insights help stay updated on all the ongoing activity on the Home Page 2. It also helps understand all those responding to messages and continue engagement with them 3. It facilitates new images and headlines with the Adverts 4. Businesses get to know how people found out about them through say a survey or point of sale

These facts speak volumes of the kind of reach Facebook wields. Hiring a good agency to market on Facebook can actually work wonders for your business.