Digital Nerd

| Tammy Truong | ♥ CSULA ♥ | Marketing Student | ♥ Social Media ♥ | Marketing Blog |

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Before I go into my analysis of Snapchat, I just want to put it out there that the purpose of this post is to encourage those who neglect using social media to think again! ♥

Snapchat has developed their method of advertising!

Their website that I’ve hyperlinked above takes a bit of effort to scroll.. So I highly recommend just watching the video alone. Marketers should know that advertising is becoming more complex! With the rapid advancements in technology and social media platforms, keeping up with trending news is only part of what we should look out for. Keeping up-to-date with the latest social media platforms and apps is highly recommended! For those who are unfamiliar with Snapchat, here’s a few features:

♦ Snapcodes on Snapchat

♦ Snapchat Geofilters

♦ Snapchat Discover Page

These are all examples of Snapchat advertising. The one mentioned in the video is hidden within the stories! They also have a live streaming feature!

The reason why I love marketing:

Essentially, my marketing advice is: start thinking above and beyond traditional means of promoting! Millennials + the younger generations to come are seriously interested in individuality. Being a marketer means trying to figure out methods that will increase the chance of making sales! So go on! Think creative! 

Marketing is, in my opinion, the most artistic & creative aspect of business.

@adweek covers the statistics behind Snapchat and which companies have shifted to mobile marketing on the platform! [Here’s the article]

Despite these statistics, that doesn’t mean your business should exempt Snapchat as a potential method of promoting; but that’s for your company to decide. I mean, it is fairly expensive:

But it might be the best way to reach your intended target market!

Snapchat mainly caters to those within the ages of 13~34, which is a HUGE audience! Paying for advertising helps raise awareness of your brand/company; but tbh (to be honest), getting on social media can help increase “promotions” alone. 

Snapchat is a social media platform that will help increase customer loyalty if frequently regulated. It’s pretty simple: if you want to K.I.T. (keep in touch) with your old friends, colleagues, or co-workers there has to be a certain level of effort put into reaching out. Businesses are simply relationships at a large scale. 

So whether your business is well-known or not, big or small, social media can make a different. Also, please remember that patience is required! Social media is quick and consistently changing but requires time when trying to increase awareness. 

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Good afternoon! I hope you all are having a decent week! ♥

Are you a Marketer? Have you seen the latest Procter & Gamble “Thank You, Mom” spot? 

Here’s what @adweek​ posted! For the longest time, I never knew what Procter & Gamble was. Who knew that I was so frequently exposed to their products? Of course, people know the famous household brands:

♥ Charmin ♥ Downy ♥ Dawn ♥ Gain ♥ Crest ♥ Always ♥ febreze ♥ Gillette ♥ head & shoulders ♥ Old Spice

**BUT THESE ARE ONLY A FEW BRANDS! Check out their Website here**

The moment I realized that Procter & Gamble was the owner of all of these famous brands occurred during my college career. I was in a class where we had to analyze a campaign and my group decided to choose their “Thank You, Mom” campaign for all of the heartwarming spots. The way Procter & Gamble use storytelling in each of their videos hits the softest parts in me. I’m not sure about you; but I’m absolutely attached to my mom and I would never wish for a better mommy ♥

As a Consumer:

I really enjoy watching spots that really grab my attention. I enjoy those that rattle my emotions. Every person should have a dream—it doesn’t have to be about becoming an Olympic athlete; but a dream helps us grow bigger and stronger in many ways.

As a Marketer:

Appealing to the consumer is very important. The purpose of marketing? Giving consumers what they want. Understanding what the consumers need. Developing new means that will help consumers live comfortable lives.

As for Procter & Gamble—they’re a company that focuses on household items; and traditionally speaking, mothers are the main caretaker of the household. (If you disagree, that’s fine but that is what I learned so please don’t be offended!) My point is, they couldn’t have found a more inspirational way of reaching out to mothers. These Olympic athletes appeal to those who love sports—but they also capture the basic “boo-boos” that every kid experiences. Watching these athletes grow as children to these famous role-models expand this “target” like fireworks.

Thank You, Mommy! Thank You, P&G for inspiring heartfelt ways of advertising!

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How Instagram’s New Algorithm Will Change Influencer Marketing - Social Media Week

Instagram announced a new algorithm which will affect the order in which you see photos. How will this impact digital marketers who work with social media influencers?

If you haven’t already heard, here it is again! @instagram​ has changed the way their algorithm works!

Here’s are some of the main highlights of the article:

What exactly changed on Instagram? Here’s how they explained it on their blog:

“the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” 

Instagram noticed that approximately 70% of content is never seen on a person’s feed. Thus why they felt the need to change the way their Instagram feed works. So the cons to this change is that, now, social media marketers have to do a bit more research and figure out how to make it in the remaining 30% that truly matters. The article suggests:

“To get into that top 30% for your followers, you will need to adapt your social media strategy to accommodate these changes. Remember those keywords mentioned by Instagram? To be effective — and seen — you need to focus on your content, relationships, and timeliness. In a word: engagement. That is your key to becoming part of the 30%.” 

The pro, in my opinion, is that the Instagram feed hold more value now. Aside from gaining followers that actually visit your Instagram page to actually keep up-to-date, there’s a rather structured formula that helps reach a specific target audience directly.

The article also suggests to address these questions when figuring out how to properly market on Instagram: ♥ What are common aspects within the posts with the highest engagement share? ♥ How can you replicate the success in future posts? ♥ Do they showcase your company culture? ♥ Are the captions clever or captivating? ♥ Do people leave long comments or short ones and what does that mean? ♥ Do they tag other people & bring them into the conversation?

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Here’s my take-away:

I think this is so much more efficient. I’ll be honest, I don’t use Intagram as a “norm” because I found that I didn’t find much relevant content. I didn’t know where to look because the amount of content is just unknown to me. There are occasional moments, however, where I feel like I want to keep up with a specific company, individual or interest--that’s the main time I use Instagram. Now I can find others that have relevant content that might peak my interest and increase my user activity. I’ve always wanted to be more of an “Instagrammer” but I found it a bit difficult. 

THANK YOU, INSTAGRAM! ♥ I think this change was a great idea.

Oh, and while I’m on the topic of Instagram: Did you guys check out the new Instagram logo? I like it, but I think the look was a bit too dramatic.. It makes me feel like Instagram is an “Apple” product.

I saw this post on @adweek! Here’s the article if interested!

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Infographic: How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.

Seriously? Get to Know Your Audience

@adweek​ posts an article that every marketer should understand. Thing is, as an aspiring young marketer, I fumbled across a few questions:

How long does this statistic hold its validity? 

Why is it that women are a strong target market? 

How accurate are these percentages you see below?

Allow me to explain my answers to the questions above in reverse:

♥ Take these percentages as in indication of probability. The likelihood of what women search for when shopping is represented in percentage--meaning that it may not be accurate. Still, the reason this statistics holds value to us marketers is this:       ♦ It is more probable that women will invest in beauty products (90%) in comparison to the probability of them willing to invest in insurance or finance (1%)

♥ Women are a huge target because they seem to require more products to help them satisfy their multiple needs     ♦ Compared to men, women want things done more quickly     ♦ They also want to find the most efficient way of problem solving     ♦ Women are also more prone to being a bit more sensitive regarding different aspects in their lives     ♦ For some odd reason, women find more reasons that hold priority, compared to men

**I’m not saying that I agree that women are more “high maintenance;” but that stereotypical statement holds some truths. Women are an amazing target market because of these points!

♥ From answering the question regarding accuracy, we now should reword the first question as:   “How long will this statistic hold its probability?”    ♦ It may nearly be timeless. Until the day where women, men, children share similar shopping mentalities, the probability from this research will most likely be probable for years to come

This understanding of women’s consumption preference has opened up a very fresh idea. Because women have a thirst in finding the most optimal, useful and resourceful products to solve their every day problems. This opens up countless potential product opportunities to explore! 

Running a business is like being in a relationship. So get creative! Capture the hearts of your consumer the way you might capture the hearts of a lover ;) 

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Short Film by Disney & Pixar’s Kranzler

People love to see animals! I don’t know if I have already mentioned; but PETS ARE TRENDING. Nowadays, content that have a picture or video with some sort of animal receive SO MUCH ATTENTION. It’s a little scary. Nonetheless, I also fall into the category of animal lovers. They are just so cute and fluffy! Their eyes just gaze at you so differently. Almost like a new level of purity? I don’t know, but what I do know is this: animals win hearts across the globe. 

Here’s an example:

Not enough? How about this?!

Real talk though? These cuties are just so adorable! Look at how snuggly these penguins look! And this fluffy-chubby bunny who fell! D’aw...

You get my point. Animals attract viewers! And that’s just what Disney and Pixar did in their recent release of this short.

Moreover, they utilized the marketing strategy: story-telling

The story about a boy who receives a new puppy! Initially, he was incredibly ecstatic at the sight of his new “gift” only to discover that the new puppy was actually a disabled puppy. Still, the puppy was so energetic and willing to do anything a normal puppy could. Sure, he stumbled, tumbled and fell over; but the cutie just got right back up and at it. In the end, we learn that the boy was fighting the emotional battle of accepting the fact that he, too, was disabled. Finally he opens his eyes to his new best friend. An amazing short that reached so many hearts.

Disney is HUGE. That doesn’t mean that, because they are just that huge, they are able to deliver and reach an astonishing amount of viewership. The bigger the company, the more people to organize. The more people, the more brains and decisions to filter. The more decisions and ideas, the more time needed to make a project happen from start to finish.

Here are a few side tips that I learned:

     ♥ Keep up with trends      ♥ Keep up with social media      ♥ Keep up with the creativity      ♥ Keep up with providing for your audience

No one sets the limit—only you do.

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Google introduces YouTube’s new Snackable Bumper Ads

YOU CAN’T SKIP THESE. IT’S NOT POSSIBLE. So don’t try. 

As a marketer, this is an amazing new strategy that utilizes the newer 6-second trends. Take Vine, Snapchat or Instagram for example. These social media platforms have a specified time limitation. But why? Shouldn’t we be trying to develop advertisements that deliver the entire package of our product or service that we want to promote?

WRONG.

The reason is very simple, really. Millennials absolutely do NOT like wasting our time. But for some odd reason, they’re willing to waste a few seconds. This makes developing content difficult for several reasons but here’s a few off the top of my head:

• It’s six seconds. S-I-X. 6 SECONDS. Just six. Honestly, that’s a huge concern alone. What can you really promote in SIX SECONDS?

- This brings more of a challenge to marketers. But hey! Millennials are so accustomed to using Vines, Snaps and Instagram, so maybe hiring the newly graduating Millennials to your marketing team could help! -wink- Just a suggestion! - Traditional television spots promote 15 seconds, 30 seconds, 60 seconds, or the occasional 2 minutes or more. That just equates to more content. Time was already a limitation factor in traditional media, but now it’s extremely limited in the content too! Now marketers have to choose what is the BEST marketable content.

Now as a consumer, let’s be real. We don’t need ads that disrupt our casual lives. We just want to watch whatever we want on YouTube. YouTube is a great place to target consumers based on interests; but we would rather not be bothered by it. 

We were blessed with the “skip ad” button and now that option might not even exist come the release of this new “bumper ad” feature. 

Still, at least it isn’t an unavoidable 30-seconds, 60-seconds, or 2 minutes long ad. So for only 6 seconds, the channels we watch will still gain advertising revenue; and so they will continue to invest in creating content that we will can enjoy. So while this is not ideal, at least there is a silver-lining ♥.

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How ‘Game of Thrones’ Became the Most Viral Show on Television

Is Jon Snow dead? Where is ‘Game of Thrones’ season 6 headed? From Tyrion to Daenerys, a social-media frenzy.

Through conducting intense marketing research prior to the debut of ‘Game of Thrones’ became outrageously successful. 

What did they do?

♥ Knowing the right target audience

Honestly, that was the best tactic in my own opinion. When watching their trailers, I wasn’t interested at all. What they had planned prior to their release of the show was just incredibly on-point. 

Reaching out to online communities that loved books, games, action--sparking a fire on social media--that’s the new way of marketing. 

♦ Because they based the show off of books, they set the target audience.

♦ Because they understood that Gamers are fans of fantasy and strategic play, they set the target audience.

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SOCIAL MEDIA MARKETING IS THE NEW THING

Please don’t think that, just because “Game of Thrones” is entertainment based, the power of social media will only bring positive results to entertainment companies. 

♥ Regardless of what industry your company is in, your social media presence can make or break the future of your business.

♥ With the correct strategy, even a company that sells toiletry needs to have some form of social media influence. (Eg. Procter & Gamble)

Big or small, no matter what your business endeavors are, practicing regulatory social media usage is an amazing opportunity you don’t want to miss out on.

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Personally, I don’t watch Game of Thrones; while watching some of the trailers, I wasn’t very intrigued. I enjoy gaming. (I know, hard to find “gamer girls”) Yet the way it was promoted did not peak my interest. The title was probably the most attractive aspect. If anything, the only reason I would give this T.V. series a chance is if I have time to binge on it because it is such a popular series—maybe it will be worth it.

In any event, Game of Thrones has done exceptionally well with their advertising approach. Entertainment is so fascinating that way. There are so many ways to captivate viewers--but who knows how to really market?

Analyze your target market, know who they are and how they respond. What captivates them and maintains that bond?

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Social media and mental health: 'We are more than our profile pictures'

A Facebook post from Amber Smith spurred a much needed online conversation about anxiety, mental health and the reality of social media.

Mental Health is a SERIOUS ISSUE on Social Media

Yet people tend to not notice that they fall into this rut when interacting on social media. We have a natural tendency to display ourselves as “perfect beings;” granted, everyone can practically agree that true perfection is unattainable.

This article gives opinions, examples, and highlights of people posting about how social media affects their mental health. This post is more about my take, as a Millennial.

See, that’s where I have to put my own little opinion there:

Every single person is different, every single person is perfect. Therefore, every one is perfect in being different & unique. To simply put it, you are perfect at being who you are.

It’s hard to live up to the typical “norms” of society, but that shouldn’t limit a person’s idea of being “perfect.” That is where I feel the problem derives from. People are often caught between the social norms and being who they are--simply because society has deemed, over the years, that expressing negative emotions through “ranting” or “venting” is very toxic. 

♥ That is why the social media community is generally filled with “fake” personas--social ties between individuals have naturally developed this rule where: if it’s not something positive or motivating, & is a rather negative post, keep it to yourself because no one needs to hear how toxic life is being towards you. By “ranting” or “venting,” the negative vibes spread & can easily disrupt others from enjoying their own lives.

♥ Social media has invaded personal privacy & is adding another world where people can interact. In partaking in these online interactions, it contributes to another set of “life” aspects. Just as IRL (in real life), we face positive & negative moments. 

Social media is a place where a community is built--it allows people to interact across networks by sharing common interests--and the preference for positive reactions are more so expected & welcomed.

I can’t help but ask:

♦ Why do people “flame” others? ♦ Why do people feel they have the right to openly comment and spite others? ♦ Was the purpose of the Internet developed for people to interact negatively or positively? ♦ Was social media developed to enable people to be more “open-minded” and “self-expressive”?

Therefore, if you’re one of those who enjoys pressing your opinions on others, please reconsider the consequences.

What is the point in putting others down? Ruining their days? Ruining the way they perceive themselves? Life outside of the Internet is already difficult to manage. So ask yourself: Why?

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Coca-cola Creates First Ever "Drinkable" Advertising Campaign

Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the tast

THANK YOU, @coca-cola!

This advertising campaign is, by far, the most inspirational piece I’ve come across. I’m sure that there are many more campaigns that capture a marketing mix of traditional and modern/social media marketing; I just never gained the exposure.

How did they do it?

♥ Traditional mediums of advertising include:    ♦ Bulletin boards near the bus stops / freeways    ♦ Posters / Fliers that are distributed throughout crowds    ♦ Digital banners within stadiums    ♦ Television spots & more

Coca-cola teamed up with the sound-recognition phone app, Shazam, to develop their first “drinkable” campaign for their product, Coke Zero.

♥ Whenever a consumer is near a Coke Zero advertisement, whether they are lounging inside the comfort of their homes, walking through the streets or even if they’re at a concert--the sound of Coke Zero being poured into a cup, all people have to do is pull out their Shazam app and capture the sound to get a free Coke Zero drink!

♥ Coca-cola used traditional fliers that promote the same result--if you open the flier, you get a new straw & a coupon for a free Coke Zero drink!

... Etc...

The article covers more amazing marketing methods where traditional advertisements are still effective in today’s society. That’s pretty neat!

[theeconomist]

How to win friends and influence people

Facebook has turned itself into one of the world’s most influential technology giants, and wants to become ever more powerful

Read our full briefing on the new face of Facebook here

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@theeconomist​​ 

.. posted these images and it’s a compilation of how Facebook has become such a strong social media platform; but I’m sure everyone knew that already.. Still, in the more recent years, many saw Facebook as a dying social media platform--yet somehow, Mark Zuckerberg managed to prove people wrong!

What Facebook is Now:

♥ Currently, Facebook is the 6th most valued public company ♥ Market value: $325 billion ♥ 1.6 billion monthly users | 1 billion sign in daily ♥ 22% of “time spent on mobile apps” access Facebook (beating Google & Youtube, at 11%) ♥ In the past 2 years, Facebook revenues increased by more than double to 18 billion (by 2015) ♥ Invested over $25 billion in other companies (Facebook now owns companies like: Instagram, WhatsApp & Oculus)

These are just a few accomplishments that Mark Zuckerberg managed to achieve!

The article also mentions how 30% of Americans spend most of their time on their mobile apps. This number is only going to increase as technological advances continue! Be sure to keep your social media accounts well updated!

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A Skin Care Brand Bravely Stood Up for China's 'Leftover' Women Unmarried After 25

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who aren't married, and are treated shamefully, after age 25.

@adweek​ posted this article the other day on their Facebook. The article covers women in China who fall under a label in their society known as “leftovers.” 

FAIR WARNING: This post is about to get a bit more personal...

♦ Being of Chinese decent, though I may not be able to fully empathize, I can understand the situation these women face. Traditionally, cultural values are “essential” to following a life of “happiness.” The older generation tend to pressure their values onto the younger generations.

♦ True, this may not seem like an issue; but the fact is: the emotional burden through a stern voice, a role model, a certain guideline--these pressures damage the self esteem of these women who fail to meet their expectations after 25 diligent years.

Social Media is not just a Business Tool

Moving on to a more analytical perspective:

♥ This use of social media is what fascinates me, by far, as an aspiring marketer. Social media marketing is not only a method of selling products/services. Now, there’s building connectivity with consumers--may their be benefit or not via sales. The true hidden value is within, what marketers call, “psychic income.”

♥ For ADWEEK to cover a story on something that is not necessarily relative to their business, in terms of making sales, it shows that they are trying to deliver quality material to their consumers. That’s what marketing is!

** Marketing traditionally and modernly still shares one common attribute: giving consumers/customers what they want **

[adweek]

What consumers are really looking for in a wired home: http://adweek.it/1UOibr5

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Wow! Look at all the possible ways to reach out to consumers ♥ Another [TL;DR] article!

AdWeek - What Consumers are really Looking for in a Wired Home

An article by Carrie Cummings outlines the definition of a modernized home. This research was based on a distribution of 1,000 consumer surveys within the U.S.

Here’s a summary of the image:

♦ 64.4% of consumers are interested in being connected to the Internet through some way ♥ 75% were concerned about home security & would like Internet capabilities ♦ 45.9% would like their refrigerator to be Internet compatible ♥ 63.6% were interested in connected cars ♦ 79% for connected T.V.

The following results are related to products/services that are not highly popular with “Internet compatibility”

♥ 72.2% would rather NOT have their health & beauty products Internet compatible ♦ 65.7% would rather NOT have their food products connected to the Internet ♥ Over 25% were “quite unconcerned” about dental products ♦ Regarding toilets, not many people are interested (8% responded to be “very interested”

** 56.7% were concerned with companies knowing: how, when and how often consumers use their products **

I hope this article is of use! I sure learned a lot about the respective industries mentioned! Thank you, @adweek, for this insightful research~

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Learn how one company approached their blogging strategy to impact lead flow so dramatically.

[Long read: but TL;DR] It’s amazing what social media can do! Check this:

Companies often struggle through social media management. The bigger players within industries invest a lot into social media marketing. Apparently, 16%~20% of content looked up on Google have never been searched before! Isn’t that crazy?

Anyway, this article covers strategies on how to increase viewer interest through blogging! You hear that? Businesses need to blog! Keeping up with trends, technological advancements, and social media are crucial to the development of a company. (Traditional marketing is still very viable; don’t forget it!)

Strategy Shift:

Knowing the focus behind your company. What is it that you want to be known for? What information can you provide to rack in more people’s interest?

Keeping customer interest isn’t too hard—this article recommends to maintain a consistent update! Similarly to how one updates statuses via Facebook, Twitter, Tumblr, Skype, etc. Viewers love to be active participants on the latest news.

Below is a brief sum-up of the steps mentioned in the article:

Step 1: Increasing Organic Search through Keyword Research ♥ HubSpot recommends these 9 Best Keyword Tools when researching what words should be frequently mentioned throughout the conversation as the main focus ♥ HubSpot mentions the following as non-paid methods of keyword research:    • Keyword relevancy • Location-based keywords    • Google keyword planner • Google trends • Keyword Tool.io Seriously, go through the article! They cover the How-To’s! 

Step 2: Blogging Regularly Using those Keywords ♥ Optimizing blog posts through tailoring you keywords you found into your regular blogs (one is enough, but get creative--just don’t over-do it    • You’ve invested into your research, may it be through paid/non-paid methods. Use them! ♥ Utilize your keywords within the title, body, headers, URL, and in the meta description of your blog posts!

Step 3: Solving for Leads with Gated Content ♥ Use reference content (HubSpot suggests pairing eBooks with posts) to increase relevancy ♥ Quality content/material calls for effective & efficient marketing strategies

Step 4: Folding Content into Well-Rounded Campaigns ♥ Key blogging attributes: Social media promotion, lead nurturing, & conversation paths ♥ Realize that “becoming an educational resource for their target buyers” will “bring high quality traffic from search” (meaning it’s very effective to blog as a marketing strategy)

I hope this blog helps inspire companies that are afraid to touch online methods of marketing! Keeping up with trends is a good thing!

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Chatterboxes and Social Media Marketing: Does Your Brand Say Too Much?

Social media marketing benefits from consistency. But even too much quality content can negatively saturate an audience. Here's how to stay concise.

For young & developing marketers, such as myself, this was a breeze of a read and it’s totally true! Marketers aspire to continuously stay up-to-date, which is super tedious and life-draining. Especially when it involves viral trends within their company’s industry; but is it always necessary to maintain a certain level of relevancy?

The internet is updated in real-time. That’s a fact that isn’t going to change—in fact, it’ll only get faster. Marketers have a tendency to try too hard to keep up with mainstream news, gossip, releases, etc. but the reality is: there is a lot of information. Personally, minimal content results in more positive responses—unless the appealing market prefers depth. So why not keep things simple? It makes my life and the life of the consumer so much easier!

For businesses, it is key to stay within your area of expertise when marketing. The difficulty really comes from figuring out how to appeal to consumers participating in that industry.

So, in short, let’s keep things simple!

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Social Media Marketing Trends Point To Increased Mobile Marketing Campaigns To Meet Customer Needs

With five times as many mobile devices as computers, marketers have to adapt their marketing strategies, particularly their social media marketing strategies,

News flash: Times are changing!

Yes, technology is advancing rapidly—from smart phones, desktop/laptop computers, television, etc.—marketers need to keep up with everything! The main device used among consumers on a daily is through their smart phones.

Since mobile phones became equipped with the capability to hook-up to Wi-Fi, mobile apps have become very hot—especially social networking apps. I think that the aspect of advertising through mobile apps increase the benefit of companies better than through texting. This article, however, suggests that advertising through texting should be considered more often.

Interesting, no? I think it’s a little strange to advertise via text. If I were to receive a text regarding a sale from Target, I’d feel a bit turned off as a consumer because of potential spamming. Continue reading and they made a good argument! Being on the phone has become a common lifestyle, so marketers should optimize advertising capabilities through knowing this. At least that’s what is suggested in this article. 

So going off of my example, I think it’s possible only if more research is involved to help understand consumer preference. Maybe implementing an option, for customers to allow on their own. This “allow” links the mobile app to the texting app; more specifically, whenever the consumer searches for specific goods/services—only  then will a text be sent to notify the consumer “oh, check out this hot deal!”

That’s just my own personal taste on advertising through texts though.