Digi Wut? @digiwut-blog-blog - Tumblr Blog

#rga #copywriting #cw #bigidea

The problem is that they come in and then take staff from other agencies to build a department, and to do that, they need to pay higher salaries. Then when that department inevitably dismantles, these people have become used to a certain paycheck. And rather than doing what they know they should do, take a cut and go work for a small digital shop that actually make things, they move on to the next big agency that is at the start of the cycle and so promising great things.

Confessions of a Big-Agency Top Digital Exec.

#advertising #digital

The Ultimate Guide to Writing Better than You Normally Do

Think of your laptop as a machine like the one at the gym where you open and close your inner thighs in front of everyone, exposing both your insecurities and your genitals. Because that is what writing is all about.

#writing