Published Media: GamePro to stop publication
GamePro, we reported exclusively back in July, shifted its strategy to become a quarterly publication. That experiment sadly did not work too well, as we've now learned that the November quarterly issue will be the last one ever, and the GamePro website will be shuttered as well (as of December 5). An IDG spokesman told IndustryGamers that the ad dollars just weren't there, and unfortunately layoffs of staff are being implemented - the spokesman declined to tell us how many were being let go.
GamePro started as a monthly magazine in May 1989 and first appeared online in May 1996. It was one of the top read magazines of its time, along with Electronic Gaming Monthly. The print business just isn't what it used to be these days, however.
With the magazine and website business no longer running, GamePro Media is "refocusing its US business exclusively on its growing custom publishing and solutions business." This decision was made by Mike Kisseberth, who heads up IDG's Consumer and Small Business media group, which includes PCWorld, Macworld, and GamePro Media. GamePro Custom Solutions will be led by current GamePro President, Marci Yamaguchi Hughes.
So what does this entail? Basically, it means GamePro will work on creating custom content for vendors and events, like last E3's daily publication. As for an editorial team, it would appear that PCWorld in the US will be the focus going forward.
"Fans of GamePro online will be able to access the latest games news, reviews, and 'how-tos' from the PCWorld editorial team. Visitors to gamepro.com will be redirected to the PCWorld GamePro channel on pcworld.com," the company stated.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said Kisseberth. “GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
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