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Hi, we make fun, animated videos. Then we help you market them. All the kids are doing it. Hit us up!

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Findings from Digitalsmiths show that 31% of smartphone respondents watch full-length movies and 27% watch television episodes on their phones, debunking the myth that short video clips are the only sell for small screens. The study also found that Netflix was the most popular service to view content, followed by Amazon Prime.

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Using keyword advertising could be the key to drawing many more viewers to your business' YouTube videos, Jason Rich writes in a edited book excerpt. Google AdWords is a good tool for getting started with keyword advertising, but Bing, Facebook and Yahoo might also offer attractive opportunities. "[Y]ou may want to run ad campaigns using two or more of these services simultaneously in order to reach web surfers when and where they're actually looking for your product or service," he writes.

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Olark's explainer video. Nice job.

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Some 40% of YouTube's traffic now comes from mobile. Compare that to just 25% last year and a paltry 6% only two years ago.

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YouTube's ad revenue is set to hit $5.6 billion this year, according to an eMarketer. Critics aren't up-in-arms about Google buying them for $1.65 billion anymore.

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Brands are choosing Instagram over Vine for marketing opportunities.

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For customer outreach, visuals are key—and an increasing number of companies are integrating video email marketing as part of their overall strategy. The proof is in the numbers: 82 percent of marketers say they view video as an effective tool, with 34 percent rating it as 'very' effective.

Your Mobile Email Marketing Needs Video … Now

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The young demographic known as millennials are beginning to consume much of their TV and video watching from smartphones and tablets, according to a report from digital ad firm YuMe and the IPG Media Lab, which says those in the 18-to-24 age group are watching less live TV than ever.

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Mobile Marketer cites a survey from mobile media company Vuclip that states over 65% of consumers that watch video on mobile prefer watching full-length movies or TV shows over short clips. 

It creates an important opportunity for advertisers. With users spending longer periods of time on their smartphones, particularly in the mobile video category, advertisers will have an easier time reaching audiences.

It also means that the mobile video advertising ecosystem isn't locked into Facebook, Instagram, and Twitter in-feed auto play ads. Marketers must also consider long-form content from Netflix, Amazon Video, and YouTube.

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Big brands rather than individual efforts are topping the list of most-shared Instagram videos, according to an Unruly Media survey. MTV, NBA and Peanuts were the top three from Sept. 9 to Oct. 9. Overall, roughly 40% of the most-shared 15-second video clips were related to brand marketing.

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Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

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41% of cell phone owners watch mobile video

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Burt's Bees leverages Vine like this.

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With more than 4 in 10 business-to-business customers looking for online videos as they research products and services for their business, YouTube is a prime platform for B2B companies, writes Janine Popick, founder of VerticalResponse. She offers several tips on how these businesses can distinguish themselves in their video appeals.

Inc.

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Companies can gain a lot by creating their own videos. In this interview, Craig Moehl, managing director at Groovy Gecko, explains the benefits of video and tells how media training can lead to better results.

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The best of animated video by a corporation you'll see today (if you haven't seen it already).