I’m sorry this is just the funniest business move I’ve ever seen in my life. These dudes really took one of the most beloved and successful webshows there were, announced it’s end, let the internet mourn, and then two weeks later went “psyche.” They’re doing the exact same thing except on their channel and their terms. They get to make more money and steal what was probably the biggest audience Buzzfeed had for themselves. I love this. Chaotic good at its strongest. I hope Buzzfeed furious



















