Eb Adeyeri

My musings

[ebadeyeri]

Engagement is dead. Long live engagement.

Engagement is dead. Long live engagement.

So that’s it. Engagement is dead. Kaput. Don’t bother with it as a metric. Well that’s what the big social networks are telling us. It’s all about reach. For those that hate buzzwords, this means a brands efforts at telling a story should be primarily judge on how many people see it rather than who responds directly to it or shares it.

‘Social’ is the new traditional. It’s now works alongside TV,…

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[ebadeyeri]

Can (and should) agencies be the catalysts for change?

Can (and should) agencies be the catalysts for change?

I’ve been meaning to write this post for a while now but somehow struggled to find a catalyst for it.

Then I read the ongoing ‘Trust me, PR is dead‘ debate currently being championed by Robert Philips and it somehow came together.

I understand, and to a point agree, with those on the opposite side to Robert, who decry the ‘death of xxxx’ as a tried and tested book selling tactic. However in my…

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[ebadeyeri]

What's the difference between a social media and a PR agency?

What’s the difference between a social media and a PR agency?

A few weeks ago I caught up with Ben Smith, founder of PR Moment who wanted on get my views on the difference between a social media agency and a PR agency.

In the main, I try not to focus on the intricacies of these type of arguments. I do tend to agree the point of view that with clients, it’s irrelevant what the agency who supplies their communication services call themselves.

But the argument…

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[ebadeyeri]

5 of my most inspirational reads/feeds from 2013 (I think...)

While I might not have blogged as much as I would have like over the last year (a common problem with most), the amount of stuff I read, listened to and watch certainly went up a few notches. I’m increasingly finding there’s more I want to read than I…

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[ebadeyeri]

Gifts from the (nearly) old boss, for a pitch well done. Lovely. by whatleydude http://flic.kr/p/iepPMB

[ebadeyeri]

Big data meets PR #PRShow13

Earlier this week, I spoke at the inaugural PR Show at the Business Design Centre in London.

My topic – What big data means to PR.

Here’s my slide deck from the session.

[slideshare id=28665218] For an even more concise wrap up of the session, the guys at

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[ebadeyeri]

Fundamental purpose

“You hang on to the idea of who you are as a company, and you focus not on what you do but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your…

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[ebadeyeri]

Next move in the social business game?

Next move in the #socbiz game? featuring @chris_reed, @andrewgrill, @miguelangelo, @benmetthe and @jacobinaplummer

Last night I attended a panel event on the use of social tools in the workplace organised by head of digital and social for Fishburn Hegdes (@fishburnhedges) (and fellow Gooner) Chris Reed (@chris_reed) . The panel consisted of Andrew Grill (@andrewGrill)…

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[ebadeyeri]

Resetting the 'PR' button?

I’m not sure if it’s a good or bad sign but the conversation on the future of the PR industry seems to have kicked up a notch in the last few months. The PRCA in collaboration with Ketchum have been leading the debate/discussion on this.

This is a debate…

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[thinkvr]

Cost of Social Inactivity (COSI) vs ROI. 

Buzz is worthless. Real results in social come from only two things:

Improving online reputation to influence potential guests;

Winning new customers with targeted demand generation.

Social doesn’t belong to marketers alone. It should be a central part of your organization, and used by every department. 

(via There’s No Such Thing as Social Media ROI — Because You’re Doing It Wrong - Innovation Insights)

[darren-saunders]

I’m an Apple user, a fanboy, if you will. I don’t hate Android, I just don’t use it. I do, however, hate Windows, but that’s entirely reasonable, because Windows.

So there we go, I’ve got that out of the way.

Every time Apple release a new handset - EVERY. TIME - there’s a chorus of dissenting...

[darren-saunders]

I’m an Apple user, a fanboy, if you will. I don’t hate Android, I just don’t use it. I do, however, hate Windows, but that’s entirely reasonable, because Windows.

So there we go, I’ve got that out of the way.

Every time Apple release a new handset - EVERY. TIME - there’s a chorus of dissenting...

[ebadeyeri]

My personal API

Another day and another cold call from a automated service telling me about a PPI claim that I might have. I realise that companies all have to make money and trim costs wherever they can. Having ACTUAL people cold call only to be told no is an expensive…

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[futuristlab]

Let’s face some harsh facts about the modern work world. The calendar is no longer in the 20th Century and neither is the way we conduct business or plot careers. Much of the professional world is moving at a rapid rate of accelerative thrust and it’s almost impossible to keep up. Those who try...

[ebadeyeri]

Brilliant post

[ebadeyeri]

Thoughts on Sun+ paywall and brands becoming media companies

I was lucky enough to be invited to the Sun+ blogger event held at News UK offices yesterday. The event was hosted by News UK CEO Mark Darcey and we were given a glimpse into the Sun+ paywall, what it offers readers, what it means for the Sun (print,…

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[ebadeyeri]

Show me the data, SHOW ME THE DATA!!

Did anyone watch the Don Cheadle program House of Lies? I know it wasn’t everyone’s cup of tea but I found the cat and mouse, client/consultant relationship fascinating.

Now I know shows like that have a certain amount of embellishing to do and tend to be…

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[ebadeyeri]

Sorting out your reality problem - the crux of social business

Every now and again you come across a piece of writing that hits the nail squarely on the head. An article that resonates so strongly with you that you find yourself nodding furiously in agreement as you read it.

This is one such article. Alistair…

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