Engagement is dead. Long live engagement.
Engagement is dead. Long live engagement.
So that’s it. Engagement is dead. Kaput. Don’t bother with it as a metric. Well that’s what the big social networks are telling us. It’s all about reach. For those that hate buzzwords, this means a brands efforts at telling a story should be primarily judge on how many people see it rather than who responds directly to it or shares it.
‘Social’ is the new traditional. It’s now works alongside TV,…
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