Forbes: It is cruel for the intellectual mobile phone to massacre beginning from the supply chain
" the Forbes " article point out with the intersection of market and competitive aggravation, every mobile phone the intersection of manufacturer and competition of market share already expand to the field not including the mobile phone June 23.
Song and RIM for who intellectual mobile phone that produce most light most thin intellectual Mobile in the world fight to get the life-and-death, as apple, valley, in this battle field thick with the fumes of gunpowder, and the competition that some most people have never see been.
The mobile phone has attracted most people's sight, but behind the mobile phone, every mobile phone manufacturer is carrying on once about the competing of ecosystem of mobile phone. Among them the most obvious one is the competition between the service suppliers of the mobile phone. Reason of the staging network that this is too falling over each other in all large-scale operation commercial cities, they upgrade 3G network to 4G network, and confirm the new data service price according to different service levels. But because investment is limited, and user's informativeness is difficult to guarantee, the competition situation of this market is more complicated, very apt greater change take place. This is why AT&T should be far lower than the income that apples obtain from the income that is obtained in it and cooperative trade of the apple.
Under the surface phenomena, an large-scale competition is being launched around the networking technology of connecting those networks. Hewlett-Packard both wants to fight for the market of infrastructure of network with Cisco. Good news, no matter whose technology does it adopt, once the customer chooses a certain infrastructure, it will store in segment more long time at least. News on it but have too bad,because of most enterprise can staging the network infrastructures of they concurrentlies neat. Perhaps the router will be eliminated and replaced soon, so Cisco and Hewlett-Packard are all to miscellaneous market expansion.
How another side manages the software product of this kind of networking apparatus. IBM advantage in this respect is bigger, far leads Cisco and Hewlett-Packard. With a different one of domain of market of two levelings that inserts between apple and this group, the informativeness of customer in this field is very high, because sell and mainly happen on the aspect of enterprise CIO or IT manager. In addition, this kind of user also upgrades technology regularly, because this has certain economic meaning. IBM puts the business on the hardware device especially at first, but over the past 20 years, it transfer the ecosystem to the intersection of business and weight managerial gradually. It just as if sells spade and jeans to the workers who excavates gold mine, but not is going to vie for digging the gold mine. So when cybereconomy bubble engulf server companies such as Sun,etc., IBM could be safe the body retreat.
The software business representative Steve Mills of IBM says: "We are absorbed in the ecosystem that support to network the apparatus, we support the operator. All these are markets of huge circumference, they and market of apparatus are opposite. The products in this field are mainly application software and management tool. We still cooperate with operator, ready to help them, we introduce the online financial service by cooperating with financial trade, we offer service of booking tickets online by cooperating with travel trade. "
Another goal that the manufacturer fight for is to employ developer and assembly manufacturer, go from semi-conductive manufacturer to the memory manufacturer, and even in this row in the chip patent technological development commercial city. Like inclusive domain of market between apple and IBM, these manufacturers feel and come from gliding at the price and the anabatic pressure of cost is larger and larger. Application software competition and network company that developer face competition not faced uniform in 2000. Though perhaps this kind of competition is favorable to consumers, if you want to break out in this field, the cost is extremely high too, the pressure of the price is very huge. Meanwhile, assembly manufacturer, too in make great efforts to stand firm in the three platforms, and they face the huge price pressure too, price pressure that could dispel only through scale economics. So long as some changes take place in the customer's contract, for example the apple begins to develop one's own chip, their final achievement is unable to realize the goal of original operating plan.
Perhaps the focus fought for is market on the top level the most, a bloody campaign will be fired soon, but to the three intellectual mobile phone manufacturers, cruel massacre has already begun in the supply chain.











